The IT Decision Maker's Guide to Going Mobile:
Save Money, Find Time, and Bridge the Gap Between Technology and Finance 
JULY 15, 2014
Topics we’ll cover
www.thinkingphones.com
 2
¤  smartphones: The New normal
¤  Taking advantage
¤  How to get started 
¤  It & FINANCE—a marriage made in
MOBILITY
Alex Dinunzio
Sr. product manager
SMARTPHONES – the NEW NORMAL
www.thinkingphones.com
 3
Source: Smartphone shipments per
Morgan Stanley Research. Graph from
Mary Meeker and Internet Trends 2014
SMARTPHONES – the NEW NORMAL
www.thinkingphones.com
 4
Source: StatCounter, 5/14. Graph
from Mary Meeker and Internet
Trends 2014
Ì
www.thinkingphones.com
 5
Over 1 Billion Personal Devices WILL BE
USED AT WORK by 2018
Image: Thom Werd, Unsplash
Source: Juniper Research
The WorkPlace
www.thinkingphoneS.com
 6
¤  Employees	
  have	
  a	
  mobile	
  device	
  
§  90%+	
  of	
  phones	
  are	
  
Android/iOS	
  
¤  Can	
  you	
  take	
  advantage	
  of	
  this?	
  
Source: 2005 & 2010 data per Gartner, 2013 data per IDC. Graph from Mary Meeker and Internet Trends 2014
¤  Age-­‐old	
  budget	
  conundrums	
  
¤  Profit	
  vs.	
  cost	
  centers	
  
¤  Physical	
  hardware	
  being	
  
quesFoned	
  
BUT
Taking Advantage
M o b i l i t y i n t h e E n t e r p r i s e
www.thinkingphones.com
 8
OPPORTUNITIES
¤ BYOD	
  (Bring	
  Your	
  Own	
  Device)	
  
§  No	
  barrier-­‐to-­‐adopFon	
  
¤ MDM	
  &	
  carriers	
  
¤ Standardized	
  messaging	
  formats	
  
§  IM/SMS/MMS	
  
¤ Focus	
  on	
  workforce	
  efficiency	
  &	
  
decision	
  making	
  
WWW.thinkingphones.COM
 9
¤  Device	
  is	
  always	
  on	
  
¤  IM/SMS/MMS/group	
  
¤  Wi-­‐Fi/VoIP	
  vs.	
  carrier	
  
¤  Presence	
  
¤  Your	
  seVngs	
  and	
  job	
  
follow	
  you	
  
www.thinkingphones.com
 10
The result: revenue
¤  Reachable	
  when	
  needed	
  -­‐>	
  
increase	
  in	
  prospect	
  touches	
  -­‐>	
  
increase	
  in	
  pipeline	
  conversion	
  
¤  AnalyFcs	
  span	
  communicaFon	
  
methods	
  	
  
§  Time/sale	
  
§  Touches/sale	
  
	
  
¤  Hone	
  in	
  on	
  ideal	
  sales-­‐	
  
communicaFon	
  mix	
  
www.thinkingphones.com
 11
The result: Cost Savings
¤  BYOD	
  –	
  no	
  new	
  devices	
  
¤  Take	
  advantage	
  of	
  UCaaS	
  with	
  
minimal	
  infrastructure	
  changes	
  
§  Department	
  by	
  department	
  
	
  
¤  Learn	
  best	
  pracFces	
  
§  Efficiency	
  =	
  cost	
  savings	
  
§  LocaFon/mobile	
  data	
  
WWW.thinkingphones.COM
 12
BRING IT & FINANCE TOGETHER
¤  Mobile	
  feature	
  set	
  
¤  Ease	
  of	
  rollout	
  
¤  PotenFal	
  for	
  revenue/cost	
  influence	
  
¤  Unite	
  IT	
  &	
  finance	
  
	
  
WWW.thinkingphones.COM
 13
Still Not Convinced? 
¤  Mobile	
  trends	
  conFnuing	
  
¤  Employees	
  will	
  use	
  their	
  mobile	
  devices,	
  
whether	
  you	
  want	
  them	
  to	
  or	
  not	
  
¤  Travel	
  and	
  flexibility	
  	
  
¤  Data,	
  data,	
  data	
  
¤  The	
  best	
  businesses	
  will	
  be	
  seVng	
  the	
  
trends—not	
  following	
  them	
  
	
  
P.S.	
  Your	
  compe;tors	
  are	
  
already	
  doing	
  this!	
  
HOW TO GET STARTED
M o b i l i t y i n t h e E n t e r p r i s e
www.thinkingphones.com
 15
Understand BYOD in your own
organization: THE CheckLIST
¤ Who	
  is	
  using	
  mobile?	
  	
  
¤ Who	
  would	
  benefit	
  from	
  it?	
  	
  
¤ What	
  are	
  they	
  using?	
  	
  
¤ What	
  do	
  you	
  provide?	
  	
  
¤ What	
  type	
  of	
  apps	
  are	
  they	
  
using?	
  
Align with technologies that give out-
of-the-box, native, mobile experiences
www.thinkingphones.com
 17
Ask your
vendors
questions
About thinking phone networks
www.thinkingphones.com
 19
THE ENTERPRISE CLOUD COMMUNICATIONS PLATFORM
What We Provide
CONNECT
Voice,	
  Video,	
  Messaging,	
  
CollaboraFon,	
  Presence	
  	
  
&	
  Contact	
  Center	
  From	
  a	
  	
  
Single	
  Source	
  
Unified CommunicationS
Understand
BUSINESS ANALYTICS
Workforce	
  ProducFvity,	
  
Call	
  Tracking,	
  Compliance,	
  
Corporate	
  Visibility	
  
EXTEND
OPEN Cloud APIS
Connect	
  to	
  Your	
  Custom	
  
ApplicaFons	
  &	
  Other	
  Cloud	
  
Services	
  
GO MOBILE
Mobility
Embed	
  Your	
  Office	
  Phone,	
  
Messenger	
  &	
  Text	
  on	
  Your	
  
Mobile	
  Device	
  
BUSINESS COMMUNICATIONS MATURITY MODEL
20
Ottawa
Cambridge (HQ)
Amsterdam
Founded in 2006
KEY MANAGEMENT:
Steven Kokinos, CEO (Founder)
Derek Yoo, CTO (Founder)
Keith Seidman, CFO
RECENT AWARDS
Gartner Magic Quadrant Leader
Frost & Sullivan Company of the Year
Internet Telephony Product of the Year
FUNDING
$32.5 MILLION
800+
CUSTOMERS
4,000+
LOCATIONS
CORPORATE SNAPSHOT
San Francisco
Frankfurt
London
www.thinkingphones.com
questions?
Thank YOu
22
Thinking	
  Phone	
  Networks,	
  Inc.	
  
10	
  Wilson	
  Rd.	
  
Cambridge,	
  MA	
  02138	
  
www.thinkingphones.com	
  
	
  
Facebook.com/thinkingphones	
  
Image: ANDRE SPIEKER, Unsplash
23

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The IT Decision Maker’s Guide to Going Mobile: Save Money, Find Time, and Bridge the Gap Between Technology and Finance

  • 1. The IT Decision Maker's Guide to Going Mobile: Save Money, Find Time, and Bridge the Gap Between Technology and Finance JULY 15, 2014
  • 2. Topics we’ll cover www.thinkingphones.com 2 ¤  smartphones: The New normal ¤  Taking advantage ¤  How to get started ¤  It & FINANCE—a marriage made in MOBILITY Alex Dinunzio Sr. product manager
  • 3. SMARTPHONES – the NEW NORMAL www.thinkingphones.com 3 Source: Smartphone shipments per Morgan Stanley Research. Graph from Mary Meeker and Internet Trends 2014
  • 4. SMARTPHONES – the NEW NORMAL www.thinkingphones.com 4 Source: StatCounter, 5/14. Graph from Mary Meeker and Internet Trends 2014
  • 5. √å www.thinkingphones.com 5 Over 1 Billion Personal Devices WILL BE USED AT WORK by 2018 Image: Thom Werd, Unsplash Source: Juniper Research
  • 6. The WorkPlace www.thinkingphoneS.com 6 ¤  Employees  have  a  mobile  device   §  90%+  of  phones  are   Android/iOS   ¤  Can  you  take  advantage  of  this?   Source: 2005 & 2010 data per Gartner, 2013 data per IDC. Graph from Mary Meeker and Internet Trends 2014 ¤  Age-­‐old  budget  conundrums   ¤  Profit  vs.  cost  centers   ¤  Physical  hardware  being   quesFoned   BUT
  • 7. Taking Advantage M o b i l i t y i n t h e E n t e r p r i s e
  • 8. www.thinkingphones.com 8 OPPORTUNITIES ¤ BYOD  (Bring  Your  Own  Device)   §  No  barrier-­‐to-­‐adopFon   ¤ MDM  &  carriers   ¤ Standardized  messaging  formats   §  IM/SMS/MMS   ¤ Focus  on  workforce  efficiency  &   decision  making  
  • 9. WWW.thinkingphones.COM 9 ¤  Device  is  always  on   ¤  IM/SMS/MMS/group   ¤  Wi-­‐Fi/VoIP  vs.  carrier   ¤  Presence   ¤  Your  seVngs  and  job   follow  you  
  • 10. www.thinkingphones.com 10 The result: revenue ¤  Reachable  when  needed  -­‐>   increase  in  prospect  touches  -­‐>   increase  in  pipeline  conversion   ¤  AnalyFcs  span  communicaFon   methods     §  Time/sale   §  Touches/sale     ¤  Hone  in  on  ideal  sales-­‐   communicaFon  mix  
  • 11. www.thinkingphones.com 11 The result: Cost Savings ¤  BYOD  –  no  new  devices   ¤  Take  advantage  of  UCaaS  with   minimal  infrastructure  changes   §  Department  by  department     ¤  Learn  best  pracFces   §  Efficiency  =  cost  savings   §  LocaFon/mobile  data  
  • 12. WWW.thinkingphones.COM 12 BRING IT & FINANCE TOGETHER ¤  Mobile  feature  set   ¤  Ease  of  rollout   ¤  PotenFal  for  revenue/cost  influence   ¤  Unite  IT  &  finance    
  • 13. WWW.thinkingphones.COM 13 Still Not Convinced? ¤  Mobile  trends  conFnuing   ¤  Employees  will  use  their  mobile  devices,   whether  you  want  them  to  or  not   ¤  Travel  and  flexibility     ¤  Data,  data,  data   ¤  The  best  businesses  will  be  seVng  the   trends—not  following  them     P.S.  Your  compe;tors  are   already  doing  this!  
  • 14. HOW TO GET STARTED M o b i l i t y i n t h e E n t e r p r i s e
  • 15. www.thinkingphones.com 15 Understand BYOD in your own organization: THE CheckLIST ¤ Who  is  using  mobile?     ¤ Who  would  benefit  from  it?     ¤ What  are  they  using?     ¤ What  do  you  provide?     ¤ What  type  of  apps  are  they   using?  
  • 16. Align with technologies that give out- of-the-box, native, mobile experiences
  • 19. www.thinkingphones.com 19 THE ENTERPRISE CLOUD COMMUNICATIONS PLATFORM What We Provide CONNECT Voice,  Video,  Messaging,   CollaboraFon,  Presence     &  Contact  Center  From  a     Single  Source   Unified CommunicationS Understand BUSINESS ANALYTICS Workforce  ProducFvity,   Call  Tracking,  Compliance,   Corporate  Visibility   EXTEND OPEN Cloud APIS Connect  to  Your  Custom   ApplicaFons  &  Other  Cloud   Services   GO MOBILE Mobility Embed  Your  Office  Phone,   Messenger  &  Text  on  Your   Mobile  Device   BUSINESS COMMUNICATIONS MATURITY MODEL
  • 20. 20 Ottawa Cambridge (HQ) Amsterdam Founded in 2006 KEY MANAGEMENT: Steven Kokinos, CEO (Founder) Derek Yoo, CTO (Founder) Keith Seidman, CFO RECENT AWARDS Gartner Magic Quadrant Leader Frost & Sullivan Company of the Year Internet Telephony Product of the Year FUNDING $32.5 MILLION 800+ CUSTOMERS 4,000+ LOCATIONS CORPORATE SNAPSHOT San Francisco Frankfurt London www.thinkingphones.com
  • 22. Thank YOu 22 Thinking  Phone  Networks,  Inc.   10  Wilson  Rd.   Cambridge,  MA  02138   www.thinkingphones.com     Facebook.com/thinkingphones   Image: ANDRE SPIEKER, Unsplash
  • 23. 23