McDonald's history began in 1937 when Patrick McDonald opened a hot dog stand in California called the Airdrome restaurant. In 1940, his sons Mac and Dick McDonald renamed it McDonald's Famous Barbeque. Today, McDonald's has over 36,000 outlets worldwide serving 69 million customers daily in over 100 countries. McDonald's vision is to provide the best quick service restaurant experience, and their mission is to be customers' first choice for quality products, outstanding service, cleanliness, and great value. McDonald's implements total quality management principles like benchmarking, continuous improvement, and employee involvement to achieve this.