The document discusses how content delivery networks (CDNs) use DNS-based traffic engineering and BGP routing interactions between CDNs and internet service providers (ISPs). It provides examples of how ISPs attempting to influence CDN traffic routing through BGP techniques like more specific route announcements or filtering can backfire and result in traffic blackholing or long term revenue loss for the ISP or upstream transit providers. The document recommends communication between CDNs and ISPs to achieve traffic engineering goals through techniques like embedded clusters instead of assumptions about routing behavior.