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What is Organizational
Development?
• It is the application of social science
techniques to plan change in
organizational settings for the
purpose of enhancing organizational
effectiveness and the development of
individuals.
Underlying Values
• Concept of people
• Concern for science
• Democratic principles
• The helping relationship
Potential Conflicts with OD
• Conflict with profit making
• Conflict with managerial prerogatives
Organizational Level
Diagnosis
Inputs
General
Environment
Industry
Structure
Transformation
Strategy
Design Factors
Culture
Outputs
Performance
Productivity
Satisfaction
Group Level Diagnosis
Inputs
Organization
Design
Factors
Culture
Strategy
Transformation
Group
Design
Factors
Outputs
Team
Effectiveness
Productivity,
Satisfaction
Individual Level Diagnosis
Inputs
Group
Design
Factors
Personal
Characterist-
ics
Transformation
Job
Design
Factors
Outputs
Individual
Effectiveness
Productivity,
Satisfaction
After Diagnosis
• Feeding back the information
• Choosing interventions
• Managing change
• Institutionalizing change
Team Building
• Improved group
processes
• Communication
• Goal clarification
• Role clarification
• Task orientation
Survey Feedback
• Small meetings to
feedback survey
results
• Meetings used to
formulate change
• Managers conduct
meetings to
indicate
commitment
Employee Involvement
• Quality of worklife
• Quality circles
• Total quality
management
Re-Engineering
• Job redesign
• Teamwork
• Work performed by
most appropriate
person
• Advanced
information
technologies used
OD Effectiveness
• More impact on organizational than
individual outcomes
• Works better for white collars than blue
collars
• Works better if multiple techniques are
used
• Technological change shows more
positive outcomes
Measurement Problems
• Difficult to isolate cause of outcomes
since OD efforts often involve
multiple changes
• May be the result of Hawthorne
effects
• Change may be due to maturation or
passage of time and not intervention
Ethical Issues
• The role of the OD practitioner
• Who’s values
Backwards & Forwards
• Summing up: We looked at OD values
and how the process operates. We
explored major approaches and the
difficulties inherent in evaluating
interventions
• Looking ahead: We conclude the
semester by looking at organizational
behavior in a global context

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