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- 2. So what’s it all about then?! It is about creatively & cohesively combining digital with physical as part of the store design process It is about remotely morphing these environments so that they become culturally relevant to those within it Hello! It is about creating a canvas for story telling environments It is about creating a uni9ied experience for brand activations, promotions, interactions & more © D.Turrell 2011
- 3. It’s not about!! It is not about spamming customers with intrusive messages It is not about using the latest technological gimmicks It is not about overpowering with technology No ! It is not about hanging screens, speakers, or Siree! ! the latest shizzle-boom around the place and hoping for the best It is not all about content © D.Turrell 2011
- 4. So how does it work then?! Step 1. Tastefully design the digital canvas into your store design (technology) ight ! r ins Step 2. Tastefully design & pro9ile sound, u s fo Call music, visuals, lighting, scents and interactivity for the immersive environment (content) Call u How! s for insigh Step 3. Combine the content and technology in t ! a creative and cohesive way (design) Step 4. Use remote scheduling to trigger and ! control these environments (control) us for insight Call © D.Turrell 2011
- 5. Want a quick example?! OK , as they say ‘you have to be there’, but here is a small example for a fashion store. Picture this: You’re shopping in Tokyo and walk into an English fashion apparel store ! Relevant posters and background music occasionally synchronize to unveil quintessentially English themes, creating a truly immersive brand experience! short video here Remotely scheduling environments also has extremely practical uses. Address regions for proximity events, change environments based on seasons, weather. Tie into promotional ABL activity & create two way interaction. Yaaaay ! int at wil l’ or y ou to pa canvas f ‘it’s a creative © D.Turrell 2011
- 6. Who are we?! We are a network of experience designers, technologists, system integrators & manufacturers addressing the link between digital and physical environments. We nurture ‘considering environments as a whole’ thinking to help create perfect experiences. Driving change to meet the goals of brands, store designers, architects and marketeers. who! We work directly on projects, hold workshops and educational programs that integrate design, science & tech disciplines within store & architectural development. © D.Turrell 2011
- 7. We’ve had over ten years experience in designing 9lag ship store environments. This has provided us with the insight to gracefully guide customers through surroundings where information is relevant to them, within an ambience that they connect to. +44 (0) 207 0606 808 ! Call! us!! info@embryo-‐s.com for more informa=on © D.Turrell 2011