Transformation through the API
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This document discusses Microsoft Azure and how it can help businesses innovate through APIs. It introduces APIs and how they enable companies to grow by allowing internal developers and partners to access services. It then summarizes Microsoft Azure's API management capabilities, including publishing APIs, applying policies for operations, organizing APIs into products and groups, and providing developer tools like portals, documentation, and analytics.
Transformation through the API
- 2. Microsoft Azure Business transformation Digital age Business Model Value Chain
- 3. Microsoft Azure 3 • How do you experiment and innovate? • How do you understand customer behaviors? • How do you reduce total time to market? • How do you keep costs low? • How do you integrate? • How do you make your legacy apps modern? • How do you protect your core business systems? Ask yourself
- 4. Microsoft Azure Embrace the API economy Low cost, Agile and works with legacy
- 5. Microsoft Azure Rise of the APIs (Application Programming Interface) • Open APIs or Public APIs are the “tip of the iceberg” • Continuous robust growth, fueled by mobile, cloud, big data, Internet of things • APIs are drivers of innovation in the enterprises
- 6. Microsoft Azure APIs enable companies to grow and innovate App App App AppApp direct monetisation indirect monetisation indirect monetisation Consumer Always connected on the go Apps on devices Internal Developers Workforce productivity Internal application Partners Business development tool Reduces friction “mask dirty laundry” 3rd party Enterprises consume services to enrich & grow their own business API is the product
- 7. Microsoft Azure APIs enable companies to grow and innovate App App App AppApp twilio Internal Partners Consumers 3rd party enterprises API is the product
- 8. Microsoft Azure • Crowdsourcing • Mobile Gateway replacement • Front end modernisation with legacy backend • Social, gamification and creative UI • Branch office transformation • Offshore test/dev, licensee, reduce cost and improved efficiency in the SDLC (software development lifecycle) API Management Maximises flexibility and innovation while reducing risk and minimising costs Scenarios deployed in the market
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- 10. Microsoft Azure API MANAGEMENT Monetize digital assets Transform product to platform content channels Create Drive internal agility
- 11. Microsoft Azure API Publisher portal Proxy Developer PortalDevelopers Apps Publisher/Admin
- 12. Microsoft Azure API Management Key Concepts OPERATIONS Highly configurable Provide control over URL mapping, query & path parameters, request/response content and operation response caching Rate limit, quotas, and IP policies can be implemented at API or operation level APIS Each API represents set of operations available to developers Each API contains a reference to the backend service that implements the API Each API’s operations map to operations implemented by the backend service PRODUCTS How APIs are surfaced to developers Have one or more APIs, available to developers on publish Subscription approval configured at the product level—auto- or admin-approve GROUPS Used to manage product visibility Developers view & subscribe to products visible to their group Admins, Developers, Guests, Custom Groups (e.g. internal with access to APIs from one product and external with access to APIs from another) POLICIES Collection of statements that are executed sequentially on request or response of an API Allow publisher to change behavior of API through configuration XML to JSON, call rate limiting, etc.
- 13. Microsoft Azure Developer Experience Self-Registration Subscriptions Documentation Console Issues Forum Dashboard Admin Experience API specification Product management Policies Editor Developer management Content management Configurable notifications Security Custom developer ID Social Developer ID API key authentication Basic Authentication Proxy & Policies Call and bandwidth quotas Rate limit Caching HTTPS Authenticate with Basic CORS / x-domain calls Find and replace string Re-write URL Mask URLs JSONP JSON to/from XML Set header or parameter IP filter Wildcard operations Reports Calls Bandwidth Cache hits/misses Status codes API and service response time Proxy response time Filter any report by product API Operation API Management Features
- 14. Microsoft Azure Launch customer highlights
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- 17. A portfolio of APIs, SDKs and apps that enable developers to easily add intelligent services, such as vision or speech capabilities, to their solutions Project Oxford – Adding “smart” to your applications
- 18. Understand the data around your application
- 22. Conceptual Architecture API Management Services Technology Providers Subscription Services Publication Services Throttling Metering Policies Message Transformatio n Telemetry Face Computer Vision Speech Language Understanding Video Developer Portal Developer Contents Online Demos Samples SDKs Developer Forums APP Gallery Marketplace Integrations Offerings Pricing On-boarding