This document discusses various techniques for emphasizing or de-emphasizing ideas in writing, including the use of transition sentences, language, physical spacing, repetition, pronouns, and active/passive voice. It notes that transition sentences should show relationships between ideas and sections. Specific words like "similarly", "first", and "because" can indicate similarity, sequence, or cause/effect relationships. Short simple sentences at the beginning of paragraphs emphasize ideas, while middle sentences can subordinate ideas. Active voice emphasizes the subject performing the action, while passive voice emphasizes the action. More space devoted to an idea shows its greater importance. Repetition also emphasizes ideas. Pronouns can connect ideas and maintain coherence if their references are