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Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration 
Volume Counting
Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration 
Volume Counting
TRANSPORTATION RESEARCH BOARD 94TH ANNUAL MEETING
SESSION 762 
INSTITUTE FOR TRANSPORTATION 
RESEARCH AND EDUCATION
KRISTY JACKSON
Research Associate
Bicycle and Pedestrian Program
WEDNESDAY JANUARY 14, 2015
PRESENTER: CO‐AUTHORS:
ELIZABETH STOLZ
Sprinkle Consulting
CHRIS M. CUNNINGHAM, P.E.
ITRE, NC State University
15‐0817
2
Develop a bicycle and pedestrian volume 
counting program that can be replicated 
statewide.
NCDOT PILOT PROJECT
2
OBJECTIVES:
NCDOT Division 7/9 Pilot Region
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
3
Continuous Count Stations – Permanent counting sites that 
provide data continuously (24 hours per day, 7 days per week).
Enough data should be collected to allow calculation of accurate 
adjustment factors (Time of Day, Day of Week, Monthly) to apply 
to Short Duration Counts.
CCS
SDC
Winston‐Salem, NC
Durham, NC
2013 FHWA 
Traffic 
Monitoring 
Guide
Chapter 4 –
Traffic Monitoring 
for Non‐Motorized 
Traffic
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
4
NON‐MOTORIZED TRAFFIC MONITORING 
PROGRAM ELEMENTS
Coordinated 
Data 
Collection
(CURRENT)
Literature 
Review
Sampling Plan
Data Collection 
Program Training
Site Selection
Local Agency 
Coordination
Data Collection 
Methods
Equipment 
Purchasing and 
Support
Equipment 
Vendor 
Coordination
Equipment 
Installation 
Oversight
Preliminary 
QA/QC and Data 
Verification
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Site Selection Task
 Create standardized methodology to calculate annualized traffic 
statistics that comply with nationally accepted methods (TMG 
Guidance)
 Include multiple stakeholders, develop partnerships, and 
engage early in the process.
 Methods should yield the greatest benefit while being efficient 
in terms of cost, data usage, and technology to collect data.
OBJECTIVES
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
OUTCOMES OF REGIONAL PILOT:
 Installation of 13 
continuous count 
stations (CCS)
 20 pieces of logging 
equipment
 5 Agency Partners 
 Identification of 22 
short duration 
count (SDC) sites.
6
Site Selection Task
NCDOT Division 7/9 Pilot Project:  Final CCS and SDC locations
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
CCS 
SDC Sites
 Gather Potential Site Locations 
 Conduct a Site Visit 
 Determine Recommended CCS Sites 
 Gather Additional Data and Select Continuous Count Stations 
 Select Short Duration Count Sites 
 Choose Technology and Develop Equipment Inventory 
7
Site Selection Methods Summarized
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Gather Potential Locations
8
 Assign Data Wrangler 
 Activities include but are not limited to:  educating 
agencies on non‐motorized program, virtual site audits, 
performing site visits, coordinating municipal 
agreements, coordinating encroachment agreements, 
scheduling installations, finding/leveraging resources, 
access to data, etc.
 Contact Agencies
 Make agency contact to solicit for bicycle and pedestrian 
counting sites.  
 Explain non‐motorized data collection goals at every step.  
Hold formal training, if possible.
NCDOT Pilot 
Project
 Contacted 
agencies: 83
 Agencies 
responding: 15
 Contact method:  
Customized Survey
 Potential sites 
received: Over 
100, plus 
additional sites 
where counts 
conducted 
previous
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Gather Potential Locations
9
 Develop a Tracking System
 This is the backbone of the system 
for selecting both CCS and 
eventually SDC sites.
 Develop Site Selection 
Criteria
 Consider geographic area, duration 
of count, hypothesis of factor group 
designation, facility improvements, 
and agency support.
Critical Fields:  
 Ranking
 Site Location (coordinates)
 Area Type (Urban/Suburban/Rural)
 Anticipated User Type (Commute/Weekday, 
Mixed/Everyday, Recreation/Weekend)
 Install Type (i.e. Paved Path, Unpaved Path, 
Roadway, Bike Lane, Sidewalk)
 Type of Count (Bicycle/Pedestrian/Both)
 Ownership (Municipal/State/County)
 Duration (Short/Continuous)
 Volume Potential (High/Medium/Low)
 Notes from Virtual Site Audit
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Gather Potential Locations
10
 Evaluate and Prioritize recommended sites
 Virtual site audit using GIS or internet tools
 Assign site a numerical rank according to selection criteria
 Rank based on Critical Site Selection Variables
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
1. Area Type
2. Anticipated User Type
3. Install Type
4. Volume Potential
5. Geographic Region
11
Conduct a Site Visit
 Notify Local Contacts
 Review Ranking and Develop Site Visit Schedule
 Determine Baseline Activity Levels and Evaluate Site 
Conditions
 Look at Origins and Destinations
 Make Additional Site Observations, not limited to:
 Funneling – choke points, bridges, underpasses
 Goat paths
 Transit stops
 Parallel Parked vehicles and Parking Utilization
 Turning lanes
 Bike Parking areas
 Behaviors (i.e. sidewalk riding, 
midblock crossings)
 Vehicles cueing in the roadway
 Test for Interference from power lines 
(inductive loops)
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Site Visit in Greensboro, NC
12
Example:  Useful Tool for Site Visit
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Strava Bicycling Heatmap
Greensboro, NC
Baseline Activity Levels?  How do users funnel through an area?
13
Select Continuous Count Stations
 Reprioritize Recommended CCS
 Based on site visit and discussions with 
local agencies involved
 Based on selection criteria
 Based on proposed factor groups
 Gather additional data
 Best practice to perform a SDC count
 Ensure investment
 Ensure site is the type if you have 
predicted
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Example of data collected 
conducted to understand use 
patterns and volumes at 2 sites in 
Chapel Hill, NC
14
Select Continuous Count Stations
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Rank Duration Location AreaType User Type Install Type Ownership Technology
Other Install
Items
Easeof
Install and
Counting Virtual Comments Potential
1 Continuous W4thSt (betweenUrban Commute Sidewalk / RoadwayMunicipal 2IR/ 4Loop 2urbanpost Good 2lanes, narrow High
2 Continuous SalemCreek GreeRural Recreation Hardpack SUP(SomMunicipal (SUP) 1IR/ 3PfmdLoop 1woodpost Good Widehardpack pathHigh
3 Continuous EWashingtonSt ( Urban Mixed Sidewalk / RoadwayMunicipal 2IR/ 4Loop 2urbanpost Okay 2lanes, narrow High
4 Continuous LibbaCottenBikewUniversity Mixed PavedSUP Municipal (SUP) IR/ 3Loop 1woodpost Good Asphalt Trail High
5 Continuous HawthorneRd(WaUrban Commute Sidewalk / RoadwayMunicipal 2IR/ 4Loop 2urbanpost Good 2sidewalk, 2lanes HighPed/ Med
6 Continuous SpringGardenSt (University Mixed Sidewalk / RoadwayMunicipal 2IR/ 4Loop 2urbanpost Good 2lanes, sharrows, nHigh
7 Continuous Strollway at AcadeUrban Recreation Hardpack SUP/ RoaMunicipal (SUP) 1IR/ 6Loop 1woodpost Good Pathintersects BicyHighPed/ Med
8 Continuous LakeDaniel GreenwUrban Recreation PavedSUP/ RoadwMunicipal 1IR/ 2Loop 1woodpost Good Can't seeonGoogleMedium
9 Continuous SElmSt (betweenUrban Commute Sidewalk / RoadwayMunicipal 2IR/ 4Loop 2urbanpost Good 2lanes, narrow Medium
10 Continuous HillsboroughRd Rural Recreation Sidewalk / RoadwayNCDOT 1IR/ 4Loop 1urbanpost Good 3lane, sidewalk, HighBike/ Low
11 Continuous MartinLuther King University Commute Sidewalk / RoadwayNCDOT 2IR/ 4Loop 2urbanpost Okay SharedusepathandMedium
12 Continuous AmericanTobaccoUrban Mixed PavedSUP Municipal 1IR/ 2Loop 1woodpost Good Asphalt Trail High
Example:  Pilot Project Prioritization List used to Develop Equipment Inventory
15
Select Continuous Count Stations
Site Type Pilot Project 
Recommended  
CCS
(Ranking)
Proposed Factor 
GroupArea Type
Pattern 
Anticipated Site Type Example
Urban Commute Urban sites with weekday volumes highest, primarily  journey to work trips 
expected
(1) (9) Urban Commute
Recreation Greenway trail or street/sidewalk network within city limits not generally used for 
commuting or other trip purposes.  This pattern may be found around urban parks 
or bodies of water.
(5) (7) Urban Recreation
Mixed Urban site with varied trip purposes and volumes (3) (8) (12) Urban Mixed
Rural Commute Large employer generating trips to work in rural area Rural Commute
Recreation Greenway trail or rural bicycling/jogging route with primarily recreation‐oriented 
users, weekend users.  This pattern may be found around lakes or other natural 
attractions.
(2) Rural Recreation
Mixed Rural facility that receives both recreation and journey to work trips, such as a rail 
trail in a rural area that connects to employment centers in an urban area
(10) Rural Mixed
University Commute Facilities that primarily serve to connect student and staff residences  to university 
areas
(11) University Commute
Recreation A location near campus that does not connect to destinations, such as a long 
distance walking or running loop.
University Recreation
Mixed A location adjacent to a university that captures a variety of trip purposes, such as 
a mixed use area or connector between university and downtown. 
(4) (6) University Mixed
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Select Short Duration Count Sites
16
 Some sites naturally lend themselves to being considered as 
SDC Sites.
 Lower ranking:  Not enough money to install all the desired CCS 
Stations
 Seasonal activity only
 Not enough information to make investment in CCS
 Specific need for non‐intrusive technology
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
17
Choose Technology and Develop Equipment Inventory
 Match technology to the 
selected CCS sites 
 Develop an equipment 
inventory
 NCHRP 07‐19 offers guidance 
on technologies
 Accuracy of equipment is key 
consideration to program 
whose purpose is to develop 
traffic statistics
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Equipment Examples:  Winston‐Salem, NC
 Agency coordination!
 Educate agencies on 
program objectives.
 Methodology allows for 
flexibility as new 
information is gathered 
throughout process.
 Revisions:
 Interference issues at three 
sites
 Agency conducted additional 
data collection to justify 
movement of CCS
 Added CCS outside Division 
boundary due to 
coordination occurring at the 
MPO level
18
Lessons Learned
Top Ranked Sites for CCS prior to Site Visits
Actual CCS Installations (Revised 3 times during process)
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
19
NON‐MOTORIZED TRAFFIC MONITORING 
PROGRAM ELEMENTS
Program 
Development
(FUTURE)
Developing 
Web‐Enabled 
Access
Expand to New 
Regions
Program 
Maintenance
Developing 
Advanced 
QA/QC Methods
Data 
Warehousing
Data Analyses
Data Processing 
(Calculating 
Traffic Statistics)
Data Collection 
Strategic Plan
Developing Data 
Reporting and 
Publication 
Methods
Statewide 
Implementation
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
15‐0817: Non‐Motorized Site Selection Methods for 
Continuous and Short‐Duration Volume Counting
Thank You!
KRISTY JACKSON
Research Associate
Bicycle and Pedestrian Program
Institute for Transportation Research and Education
North Carolina State University
knjackso@ncsu.edu | 919.515.8771
20
Project Team:  Sarah O’Brien, Christopher Cunningham, Kristy Jackson, Sarah Searcy (ITRE)
Other Team Members:  Liz Stolz (Sprinkle), Daniel Rodriquez and Montse Fuentes (UNC)

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TRB-762_KJackson_SiteSelectionMethods-Notes