Trend and Challenge Digital Marketing 2017
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The document highlights trends and challenges in digital marketing for 2017, emphasizing the significant growth in global ad spending on social media, projected to rise by 72% from 2016 to 2019. It discusses the evolving consumer behavior where ads may be perceived as spam, and emphasizes the importance of creative, relevant content that resonates with target audiences. The content should address current societal issues to engage consumers effectively.
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Trend and Challenge Digital Marketing 2017
- 1. TREND & CHALLENGE DIGITAL MARKETING 2017
- 2. SOCIAL MEDIA ARE USED FOR SELLING & ADVERTISING “THERE IS ‘END’ IN ‘TREND’”
- 3. “GLOBAL ADS SPENDING IN SOCIAL MEDIA WILL GROW 72 PERCENT BETWEEN 2016 TO 2019” - ZENITH OPTI MEDIA -
- 4. TREND TO INNOVATE OR FADE AWAY ▸ The small but fast will beat the large but slow. ▸ Compact. ▸ Following the issues in society.
- 5. THE CHALLENGE : SOCIETY
- 6. CHALLENGE INSIGHT ▸ Ads = Spam ? ▸ “There will always be ads, everywhere” ▸ “When I want something like a product, I will just search it and buy it without seeing the ad first”
- 7. “80% OF BUYING DECISIONS IN INDONESIA ARE DOMINATED BY EXPOSURE OF THE BRAND IN SOCIAL MEDIA” - BMI RESEARCH -
- 8. BUT, WAIT.. THE STAND-OUT ONE ▸ “Bukalapak? They are everywhere” ▸ Fun fact: ▸ Transaction value reached 10 trillion at the end of 2016 ▸ 2016’s pageviews increase up to 16-fold compared to 2015 (13.4 billion vs. 800 million)
- 9. 1. MAKE A CREATIVE CONTENT THAT REPRESENT THE HAPPENING ISSUE, 2. THE CONTENT MUST BE RELATED TO THE TARGET AUDIENCE, 3. THE CREATIVE CONTENT SHOULD BE “TEASING” Gilang Ridzky Yuwono SOLUTION?
- 10. LET’S DISCUSS