Trend Talk Nordics - WeWork
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This document discusses WeWork and the opportunities it sees in the Nordic real estate market. Some key points: - WeWork is a major provider of shared workspace and community for young professionals, startups, and enterprises. It has over 400,000 members in over 1,800 buildings globally. - WeWork sees opportunities to partner with real estate owners and developers in the Nordic region to generate higher rents and property values by expanding their tenant base and bringing new activity and residents to neighborhoods. - A partnership with WeWork can benefit owners through rent premiums of up to 25% as well as mitigating risk, while benefiting the community through job and economic growth.
Trend Talk Nordics - WeWork
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- 2. Make a life, not just a living Young professionals organization / PropTech initiative Henrik Botten Taubøll Director Real Estate Nordics, Baltics & Netherlands Henrik.bottentauboll@wework.com Real Estate team - Tier 1 law firm Norway
- 3. 51% of the global workforce will be millennials by 2020. Source: SAP 70% of the Earth’s population will live in cities by 2050 Source: UN World Urbanization Project $64T of GDP in 2025, more than 60% of global GDP, will be generated by 600 cities. Source: McKinsey Global Institute 57.3M independent workers and entrepreneurs currently work in America that’s 36% of the workforce. Source: Freelancers Union Freelancing in America Study 5M+ American companies were launched in 2014 alone. Source: SBA 1/3 of the American workforce and up to 800 million people globally may need to find work in new occupations by 2030 as a result of disruption from automation. Source: McKinsey Global Institute Massive change is coming
- 4. 85% of employees are not engaged in their job SOURCE: GALLUP SOURCE: GLOBAL RECRUITING TRENDS, LINKEDIN SOURCE: PWC SOURCE: LEESMAN INDEX ENGAGEMENT TALENT PRODUCTIVITY 57% of talent recruiters cited competition for talent as their top challenge 47% of respondents agree that their workplace does not allow them to work productively FORECASTING 61% of executives are unable to predict labor costs three years from now Challenges all businesses face
- 5. 1. What is WeWork? 1. PropTech + WeWork? 1. Scaling into Northern-Europe? WeWork in 15 minutes
- 6. OUR MISSION: Create a world where people work to make a life, not just a living.
- 7. IMAGINE
- 9. © 2018 WeWork. Confidential & Proprietary.
- 10. We can bring the space to life © 2018 WeWork. Confidential & Proprietary.
- 11. EXPERIENCE THROUGH THE CURATION OF COMMUNITIES A HUMAN TOUCH Crafting surprise, delight and support where it matters most to create a place where employees want to come INTERACTIONS THAT MATTER Intentional and frequent interactions designed to reflect your values and build your community STREAMLINED OPERATIONS Automating the basics so we can elevate the experience. DYNAMIC ENVIRONMENT Activating an aware, empathetic and responsive space that promotes productivity and supports individual preferences and team workflows 1 2 3 4
- 12. 400,000+ members 1,800+ enterprise members 410 buildings 1.8M+ sq ft of space added per month 28 countries 22M+ sq ft of space leased globally 78 cities 50,000+ member companies 3,000 veterans & refugees to be hired in the next 5 years 30,000+ community events annually Global Community
- 13. ● 30% Enterprise members Enterprise members grew by 210% from July ‘17 to July ‘18 ● 30% of Fortune 500 ● 65% Startups & Scaleups ● 5% Freelancers Who are Wework’s members?
- 15. What can you do when you have the world’s largest data set on the world’s largest asset class? Back to proptech
- 16. Performance: human vs. computer
- 17. Data-driven design and services
- 18. WILL STAIRS INFLUENCE SOCIAL NETWORKS?
- 19. VERTICAL CONNECTIVITY INCREASED THE NUMBER OF FRIENDSHIPS BY 1.5X KITCHEN MOST COMMON SOCIAL SPACE FOR 38% OF INDIVIDUALS
- 20. Global approach, culturally tuned Meetings in… _ China tend to be larger in size and run longer _ Brazil are often more casual and impromptu _ Argentina are often drawn out across many meetings that tend to go over their allotted time
- 21. SPACE OPERATIONS COMMUNITY DEDICATED COMMUNITY TEAM • Community Management Team • Guest Check-In / Registration • Delivery Acceptance / Notification EVENTS • Internal & External Events • Health and Wellness Initiatives • Guest Speakers BASE BUILDING • Utilities • Property Insurance • HVAC Maintenance • Exterior Window Cleaning • Elevator Maintenance • Fire Alarm Testing and Maintenance • Base Building System Maintenance • Pest Extermination CLEANING • Nightly trash removal from offices, conference rooms, and common areas • Daily upkeep of bathrooms, pantries, conference rooms, and common areas • Deep clean of offices on a weekly basis • Post-event cleaning MAIL & PACKAGE HANDLING • Incoming and Outgoing Mail Service • Mail and Package Sorting & Delivery • Package Notifications SECURITY • Guest Management / Keycard Access • Security Guards & Video Surveillance • Fire & Safety Personnel • Keycard Activation and Deactivation COMMUNITY & BENEFITS • Access to 125,000+ global WeWork members • Exclusive WeWork partnerships, discounts, rewards, and more MEET • Conference Rooms • Meeting Booths & Nooks • Phone Booths & Phones • Classrooms • A/V Capability • White Boards & Dry Erase Markers • Furniture and Equipment PRODUCTIVITY • High-Speed Wifi • Printers & Copiers • Paper & Pens • Stapler FOOD & BEVERAGE • Coffee, Tea, Craft Beer • Fresh Fruit Water • Milk / Sweeteners • Cups, Mugs, & More • Paper Shredding • Tape & Paperclips • Sticky Notes • Envelopes WORK • Beautiful, Turn-key Office Space • Open Desk & Private Office Layouts • Desks & Office Chairs • Filing Cabinets • Lighting • Privacy Vinyl LOUNGE • Kitchen & Pantry • Espresso Bar • Couches & Coffee Tables • Honesty / F&B Market • Wellness Rooms • Quiet / Game Rooms OPERATE • Cleaning / Janitor Storage • IT / Server Storage • Bike & Trash Rooms Consumption based model
- 22. A partnership with WeWork can add value to owners and developers 22 TENANT WeWork can help generate as much as 25 percent in rent premiums for building owners. PARTNER In New York City, WeWork connects 18,000 small business owners with premium office space and mitigates risk for building owners. NEIGHBOUR WeWork members are 38% more likely to live within 15 minutes of work than the national average, bringing 24/7 activity and greater spending to these neighborhoods.
- 23. WeWork contributes towards higher real estate values 50-120% In select buildings that sold after WeWork moved in, there was a 50-120 percent increase in sale price.
- 25. TENANT | PARTNER | NEIGHBOR Higher property valuesHigher rents Expanding the market New residents New jobs New retailers
- 26. WeWork + the Nordics =
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