![TRENDREPORT 03/16/10
BY FABIOLA EINHORN
PURPOSELESS COMMUNICATION
“We know that messaging technologies
(IM, SMS) have been used extensively for
purposeless communication, just for the sense of being
in touch with other people. For example, the exchange
of ‘goodnight’ text messages creates connectedness [21].
Similarly, Nardi and Whittaker [13] report that people in
their study of IM use in the workplace found value in
simply knowing who else was ‘around’ as they checked
their buddy list, without necessarily wanting to interact
with buddies. These examples show that a sense of
presence can be communicated in symbolic ways, via the
display of meaningful state information (e.g. availability,
activity, location, identity etc)”⁵.
⁵http://portal.acm.org/citation.cfm?id=1176934.1176940](https://image.slidesharecdn.com/trendreport-120320142200-phpapp01/85/Trendreport-9-320.jpg)
Trendreport
- 1. TRENDREPORT 03/16/10 BY FABIOLA EINHORN HOW WE ARE HEADING TOWARDS PURPOSELESS COMMUNICATION (BOO TO SOCIAL MEDIA)
- 2. TRENDREPORT 03/16/10 BY FABIOLA EINHORN WHY IS KNITTING SO POPULAR? “For some years now, one staple of futurological speculation has been the quest for authenticity in what seems like an anonymous and artificial world. Witness, for example, the young fashionistas who self-consciously reclaim dreary leisure activities - everything from bingo to choir practice, from quiz nights to knitting - that would have bored even their parents rigid”¹. www.netgranny.ch ¹http://trendwatching.com/about/inmedia/articles/2007_the_shape_of_things_to_come.html
- 3. TRENDREPORT 03/16/10 BY FABIOLA EINHORN THE ROOTS ABUNDANCE “In an age of abundance, with a reduced need for non-stop securing of the basics, and physical goods so plentiful (and/or ecologically harmful) that the status derived from them is sometimes close to nil, only consumption of the experience* and thus the now, the thrill, remains. In fact, many ‘fixed’ items run the risk of becoming synonymous with boredom, hassle (Maintenance! Theft! Going out of style! Repairs!), eco-unfriendliness, and sinking a large part of one’s budget into one object (which impedes spending on multiple experiences).* Trends are never ‘or’, they're always ‘and’. There is, of course, always a need for roots, for non-transient relationships, for shelter. People, consumers, still need a base, and still need to be sure the basics are at least available at all times . Owning does imply a certain level of security, something that others can’t just take away from you”². ²http://www.trendwatching.com/trends/nowism/
- 4. TRENDREPORT 03/16/10 BY FABIOLA EINHORN THE ROOTS “IS GOOGLE MAKING US STUPID?” “It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of “reading” are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense”³. ³http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/
- 5. TRENDREPORT 03/16/10 BY FABIOLA EINHORN THE ROOTS “CHILDREN OF THE SCREEN ARE LOSING THEIR IDENTITY” “This lack of reality in a child's life has a major effect on the formation of identity. There is a concern that intellectual activities are becoming obsolete in favor of "a quick laugh, a rush of adrenaline, and the immediacy of the next sensory kick." Greenfield speculates that the simplistic sensory sensations of the screen experience may be diminishing society's sense of reasoning⁴”. ⁴http://behavioural- psychology.suite101.com/article.cfm/children_of_the_screen_are_losing_their_identity
- 6. TRENDREPORT 03/16/10 BY FABIOLA EINHORN THE PROOF POINTS IN SOCIAL MEDIA NETWORKING FROM PHONE CALLS TO TEXTING -A few years ago, we all went from talking to texting. ARTICLES ARE GETTING MORE COMPRESSED -News articles are getting shorter and shorter. ADVERTISING IS MORE DIRECT -Since the scene is so cluttered, the only way to grab your attention is to communicate a strong message in no more than two seconds. MULTIPLE FACEBOOK ACCOUNTS -Social media is requiring us to create multiple online profiles for different purposes. FACTS ARE LOOSING IMPORTANCE -Since everybody has access to the internet and all this information.
- 7. TRENDREPORT 03/16/10 BY FABIOLA EINHORN THE PROOF POINTS IN SOCIAL MEDIA NETWORKING WE ARE SERVING TECHNOLOGY INSTEAD OF THECHNOLOGY SERVING US. COMMUNICATION HAS BEEN STRIPPED DOWN TO ITS BARE MINIMUM. IT’S ALL ABOUT QUICK FACT-BASED MESSAGING.
- 8. TRENDREPORT 03/16/10 BY FABIOLA EINHORN SHIFT IN FOCUS FACTS -> EMOTION
- 9. TRENDREPORT 03/16/10 BY FABIOLA EINHORN PURPOSELESS COMMUNICATION “We know that messaging technologies (IM, SMS) have been used extensively for purposeless communication, just for the sense of being in touch with other people. For example, the exchange of ‘goodnight’ text messages creates connectedness [21]. Similarly, Nardi and Whittaker [13] report that people in their study of IM use in the workplace found value in simply knowing who else was ‘around’ as they checked their buddy list, without necessarily wanting to interact with buddies. These examples show that a sense of presence can be communicated in symbolic ways, via the display of meaningful state information (e.g. availability, activity, location, identity etc)”⁵. ⁵http://portal.acm.org/citation.cfm?id=1176934.1176940
- 10. TRENDREPORT 03/16/10 BY FABIOLA EINHORN PURPOSELESS COMMUNICATION INSTEAD OF FOCUSING SO MUCH ON THE WRITTEN AND SPOKEN CONTENT, WHICH FEELS “ARTIFICIAL” ANYWAY, WE WILL START SEEKING THAT PROFOUND EXPERIENCE IN COMMUNICATION, WHERE WHAT IS FOCUSED ON IS THE OBSERVATION OF ORDINARY TASKS. IN OTHER WORDS: WE LONG FOR THE AUTHENTIC BASIC COMMUNICATION.
- 11. TRENDREPORT 03/16/10 BY FABIOLA EINHORN PURPOSELESS COMMUNICATION THE FUTURE MIGHT HOLD: -Landscape screens in our living room where we would tune in to our friends and see what they are doing. The difference would be that the communication would be “passive” instead of “active”. -An app where you would be able to “tune in to peoples’ environments” and listen to their everyday lives like you would listen to a radio station.
- 12. TRENDREPORT 03/16/10 BY FABIOLA EINHORN AND THAT’S WHY KNITTING IS SO POPULAR. http://www.boingboing.net/2010/03/17/future-of- publishing.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+boingboing%2Fi Bag+%28Boing+Boing%29