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Tri-Level Replaces Service Level
When 100% of Your Customers Matter




                         © 2008 by
Service Level Measures 80% of Callers


                                   1000
Service Level                       900
                                    800
80% of Calls in                     700
                                    600
“n” Seconds                         500
                                    400
1350 of 7000                        300
calls received                      200
                                    100
poor service                          0
(20%=1400)                                        day
                                                          e sd
                                                              ay
                                                                     es d
                                                                         ay
                                                                                 rsd
                                                                                     ay       d   ay         d   ay          day
                                           Mo
                                              n                                           Fr i            tur         Su
                                                                                                                         n
                                                        Tu       edn        Th
                                                                               u                       Sa
                                                               W


                                          Service Level Ignores 20% of Callers
Tri-level Replaces Service Level                          2                                            © 2008 by
Tri-Level is a 100% Approach


      All customers are important – all are
       measured
      A three-tiered system
             – 80% in ___ seconds
             – 99% in ___ seconds
             – 100% in ___ seconds (longest wait time)
      Competitive edge
             – Are your competitors this good?

Tri-level Replaces Service Level   3         © 2008 by
Tri-Level for Ad-Generated Responses

       Call traffic engineering tables don’t
        consider multiple, time-sensitive
        stimuli
       Are your calls generated by ad
        campaigns?
              – TV and Radio
              – Web Ads
              – Direct Mail, E-mail Newsletters
       Tri-level helps manage ad campaign
        peaks and spikes4
Tri-level Replaces Service Level                  © 2008 by

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Tri Level Replaces Service Level To Better Manage Speed Of Answer

  • 1. Tri-Level Replaces Service Level When 100% of Your Customers Matter © 2008 by
  • 2. Service Level Measures 80% of Callers 1000 Service Level 900 800 80% of Calls in 700 600 “n” Seconds 500 400 1350 of 7000 300 calls received 200 100 poor service 0 (20%=1400) day e sd ay es d ay rsd ay d ay d ay day Mo n Fr i tur Su n Tu edn Th u Sa W Service Level Ignores 20% of Callers Tri-level Replaces Service Level 2 © 2008 by
  • 3. Tri-Level is a 100% Approach All customers are important – all are measured A three-tiered system – 80% in ___ seconds – 99% in ___ seconds – 100% in ___ seconds (longest wait time) Competitive edge – Are your competitors this good? Tri-level Replaces Service Level 3 © 2008 by
  • 4. Tri-Level for Ad-Generated Responses Call traffic engineering tables don’t consider multiple, time-sensitive stimuli Are your calls generated by ad campaigns? – TV and Radio – Web Ads – Direct Mail, E-mail Newsletters Tri-level helps manage ad campaign peaks and spikes4 Tri-level Replaces Service Level © 2008 by