TRIBE CALLED CURL MEDIA KIT
- 1. THE TRIBE ADVANTAGE AIMED AT SMART, SAVVY WOMEN OF AFRICAN AND LATIN DESCENT, TRIBE CALLED CURL IS AN AWARD-WINNING AND INFLUENTIAL GLOBAL DIGITAL MEDIA AND PRODUCTION COMPANY. WE DEVELOP, CURATE AND SYNDICATE ORIGINAL INTEGRATED CONTENT TO FACILITATE AUTHENTIC CONVERSATIONS AND CONSUMER ENGAGEMENT AROUND BEAUTY, STYLE AND LIFE. LEVERAGING 25+ YEARS OF COMBINED MULTICULTURAL MEDIA, MARKETING & COMMUNICATIONS EXPERIENCE, OUR MISSION IS TO EDUCATE, INFORM, ENTERTAIN, AND INSPIRE WOMEN OF COLOR, EMPOWERING THEM TO CELEBRATE THEIR UNIQUE BEAUTY.
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- 3. EYES ON THE TRIBE INSIDE THE TRIBE ADVANTAGE Engaged by smart, funny and frank content with a culturally authentic and distinctive point of view, the Tribe audience actively participates in our curated water-cooler conversations, and returns daily to interact with other intelligent, successful and discerning women of color across the Tribe’s multiple platforms. By continuing to deliver on our brand mission and establishing genuine connections with this underserved market, our company continues to see significant audience growth and retention rates. As such, we partner with top brands to build awareness and drive loyalty through high-quality consumer engagement and integrated content. BRAND AUDIENCE: 200K+ E-MAIL NEWSLETTER SUBSCRIBERS: 5,000+ FREQUENCY: 1X PER MONTH MEDIAN HHI: $65,000 MEDIAN AGE: 31 Source: Tribe Called Curl Media, Inc. Proprietary Data, 2015. SOCIAL MEDIA FOOTPRINT FACEBOOK: 51,000+ INSTAGRAM: 37,000+ TWITTER: 12,500+ YOUTUBE: 7000+
- 4. IMANI A. DAWSON FOUNDER & PRESIDENT AN AWARD-WINNING WRITER AND DIRECTOR WITH A PASSION FOR STORYTELLING AND NEARLY 20 YEARS OF EXPERIENCE WORKING IN MEDIA, HER EXPERIENCE SPANS PRINT, TELEVISION AND DIGITAL. SPECIALIZING IN ENTERTAINMENT, CULTURE AND POLITICS, IMANI HAS WORKED FOR A DIVERSE ARRAY OF MEDIA OUTLETS AND BRANDS INCLUDING BET, MTV, VH1, FUSE, THE ASSOCIATED PRESS, MACY’S, GREY GOOSE AND L’OREAL. AS THE FOUNDER OF TRIBE CALLED CURL, HER AUTHENTIC VOICE AND CREATIVITY HAS CONTRIBUTED TO THE RAPID GROWTH TO OVER 200,000 UVPM ACROSS ALL DIGITAL PLATFORMS. ABOUT THE FOUNDER
- 5. DIGITAL CONTENT AS A MEDIA AND PRODUCTION COMPANY, WE ARE FULLY DEDICATED TO OUR CLIENTS’ GROWTH AND SUCCESS. WE DELIVER CUSTOMIZABLE TURN-KEY SOLUTIONS FOR OUR BRAND PARTNERS, FROM ORIGINAL CONCEPT IDEATION TO PRODUCTION EXECUTION SUPPORT. ANCHORED BY OUR ORIGINAL WEB-SERIES LAZY NATURALS® AND “TRIBE ON THE ROAD” WE SPECIALIZE IN BEING A COMMUNICATION CONDUIT, OFFERING BRANDS KEY RELEVANCE TO A MUST-HAVE AUDIENCE WHO ENGAGES, RECOMMENDS AND INFLUENCES PURCHASE BEHAVIOR WITHIN DISCRETIONARY CONSUMER CATEGORIES OF HAIR, BEAUTY AND FASHION. PREVIOUS PROJECTS INCLUDE: HAIRPLAY: NYC (EDEN BODYWORKS) TRIBE SUMMER LOOKBOOK (SHEAMOISTURE) SHEAMOISTURE PRESENTS HAIR RAISING #STYLESTALKING: 8TH ANNUAL ROOTS PICNIC EDEN BODYWORKS LAZY NATURALS® 15-SEC PROMO TARGET GIVEAWAY 15-SEC PROMO EDEN BODYWORKS KINKS AND DRINKS™ 15-SEC PROMO *PRODUCTION & SPONSORSHIP RATES AVAILABLE UPON REQUEST
- 6. SISTER TO SISTER OUR SIGNATURE EVENTS EFFECTIVELY CELEBRATE DIVERSE BEAUTY, PROMOTE TRIBE-ENDORSED BRANDS AND HIGHLIGHT UNIQUE APPROACHES TO BEAUTY AND STYLE FOR ALL MEMBERS OF THE COLLECTIVE “TRIBE”. AUTHENTICITY OF “THE TRIBE” LEADS TO WOMEN AND GIRLS ENRICHED AND EXCITED ABOUT THEMSELVES AS WELL AS OUR SPONSORS. WE OFFER CUSTOMIZED BRAND- BUILDING ACTIVATIONS FOR BEAUTY AND FASHION BRANDS INTERESTED IN CULTURALLY-RELEVANT ENGAGEMENT WITH OUR AUDIENCE.
- 7. CONTACT THE TRIBE IMANI DAWSON IMANI@TRIBECALLEDCURL.COM 646-549-1130 WWW.TRIBECALLEDCURL.COM LIKE US, FOLLOW US, OR SUBSCRIBE! IG/TWITTER: @TRIBECALLEDCURL WWW.YOUTUBE.COM/TRIBECALLEDCURL WWW.FACEBOOK.COM/TRIBECALLEDCURLMEDIA