Trust and privacy concern within social networking sites a comparison of facebook and my space
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This document summarizes a study comparing trust, privacy concerns, and social interactions on Facebook and MySpace. The study found that Facebook users revealed more personal information in their profiles but that MySpace users were more likely to develop new online relationships, despite reporting lower levels of trust. Both sites had similar levels of privacy concern among users. The study demonstrates that online relationships can form even when trust and privacy protections are perceived as weak.
![Description of the survey
Survey questions were created to capture perceptions of trust, internet privacy
concern, information sharing, general use of the site, and the development of
new relationships. These questions derive from a qualitative study conducted
by (Dwyer,2007) Each question was re-worded for the two surveys. For
example, the Facebook survey includes the question “I prefer to send a
message to a friend using Facebook rather than through using email.” The
MySpace version says “I prefer to send a message to a friend using MySpace
rather than through using email.” When combined results for these questions
are described in this paper.
The generic [SNS], an abbreviation for social networking site, will be used.](https://image.slidesharecdn.com/trustandprivacyconcernwithinsocialnetworkingsites-acomparisonoffacebookandmyspace-150603124051-lva1-app6891/85/Trust-and-privacy-concern-within-social-networking-sites-a-comparison-of-facebook-and-my-space-12-320.jpg)
Trust and privacy concern within social networking sites a comparison of facebook and my space
- 1. Presentation Trust and Privacy Concern with social Networking sites - A Comparison of Facebook and Myspace
- 2. Group Members Sohail khan Sajad Ul Mulk Taseer Ali Mehdi Shah Mohsin Khan
- 3. ABSTRACT It is not well understood how privacy concern and trust influence social interactions within social networking sites. An online survey of two popular social networking sites, Facebook and MySpace, Members of both sites reported similar levels of privacy concern. This study demonstrates online relationships can develop in sites where real trust and privacy safeguards are weak.
- 4. INTRODUCTION Social networking sites are a type of virtual community that has grown tremendously (Extremely) in popularity over the past few years. The social networking site MySpace ranks sixth in overall web traffic, with over 47 million unique US visitors each month (QuantCast, 2007b). The web traffic data for Facebook, a social networking site oriented towards college students, shows 15 million unique US visitors a month (QuantCast, 2007a).
- 5. Introduction continue……. Members use these sites for a number of purposes. The root motivation is communication and maintaining relationships. Popular activities include updating others on activities and situation, sharing photos and archiving events, getting updates on activities by friends, displaying a large social network, sending messages privately, and posting public testimonials. (Tributes)
- 6. Intro cont……. This paper describes a study of the impact of trust and internet privacy concern on the use of social networking sites for social interaction. It begins with a summary of relevant research related to social networking sites. The online survey methodology is described and the results presented, followed by limitations and conclusions.
- 7. RELATED LITERATURE Trust and privacy in social networking sites Millions of people have joined social networking sites, adding profiles that reveal personal information. The reputations of social networking sites has been diminished (reduced) by a number of incidents(events) exposed by the news media (Chiaramonte and Martinez, 2006, Hass, 2006, Mintz, 2005, Read, 2006). Is it possible to join a network of millions of people and be able to trust all of them? This does not seem realistic. Since people are obviously joining networks and revealing(see-through) information, what role does trust play in the use of social networking sites?
- 8. Continue…… Privacy within social networking sites is often not expected or is undefined (Dwyer, 2007). Social networking sites record all interactions, and retain them for potential use in social data mining while offline most social transactions leave behind no trace. This lack of a record is a passiveجامد enabler قابلکرنا of social privacy (Lessig,1998). Therefore these sites need explicit (clear) policies and data protection mechanisms in order to deliver the same level of social privacy found offline. Since online social privacy is harder to guarantee, does a higher level of concern for internet privacy affect the use of social networking sites? Facebook, a social networking site that began with a focus on colleges and universities, but now includes high schools and other organizations, has been studied by (Acquisti and Gross, 2006, Lampe, Ellison, and Steinfield, 2007, Stutzman, 2006). These studies have collected profile information from Facebook through the use of a web crawler, and through surveys of members. They show that Facebook members reveal a lot of information about themselves, and are not very aware of privacy options or who can actually view their profile (Acquisti and Gross, 2006)
- 9. RESEARCH QUESTIONS AND METHODOLOGY RQ1: For members of social networking sites, how does trust in the site and its other members affect willingness to share information and develop new relationships? The use of technology to carry out communication leads to persistence (keep our communication on server for long time) (Erickson and Kellogg, 2000). A digital message can remain as part of a system for an undefined and undisclosed period of time. This makes the management of privacy, both for the individual and for organizations, extremely complex.
- 10. RQ2: For members of social networking sites, what is the relationship between internet privacy concern and their willingness to share information and develop new relationships? The diagram shown provides a visualization of the theoretical model that conduct data collection and analysis for this study. The independent variables are internet privacy concern, trust in the social networking site, and trust in other members of social networking sites. How do they relate to the outcomes being measured with respect to the use of social networking sites, specifically information sharing and development of new relationships.
- 11. Selection of two social networking sites for comparative study The two social networking sites, Facebook and MySpace, were selected because they have both similarities and differences. Both sites are very popular, with millions of members. Facebook initially built the site for use by college students but MySpace is also very popular among college students. These two sites attract from the same pool of primarily 18 to 30 year olds, they have very different styles. Facebook’s association with physical entities, i.e. universities, helps to assure the authenticity of its members. MySpace, the largest social networking site in the world, has a poor reputation in terms of trust.
- 12. Description of the survey Survey questions were created to capture perceptions of trust, internet privacy concern, information sharing, general use of the site, and the development of new relationships. These questions derive from a qualitative study conducted by (Dwyer,2007) Each question was re-worded for the two surveys. For example, the Facebook survey includes the question “I prefer to send a message to a friend using Facebook rather than through using email.” The MySpace version says “I prefer to send a message to a friend using MySpace rather than through using email.” When combined results for these questions are described in this paper. The generic [SNS], an abbreviation for social networking site, will be used.
- 13. Result Participants The subjects were recruited through ad-hoc methods. The 117 subjects include 69 Facebook members (29 male and 40 female) and 48 MySpace members (29 males and 19 females). Facebook subjects average age of 20.36 makes them slightly younger than MySpace subjects: at 22. 93 years. For this and all other significance tests reported, ANOVA was used.(analysis of variance)
- 14. Frequency and type of use No significant differences were found between Facebook and MySpace for frequency or type of use. Most subjects are very active users: 55% of Facebook members and 60% of MySpace members access the site every day. About 82% of Facebook members report updating their profile , as do 72% of MySpace members. And 8% of Facebook subjects post a public comment to a friend’s profile on a daily basis, while 18% of MySpace subjects do so daily.
- 15. Results from measures of trust The summary of trust related questions along with ANOVA analysis displayed in Table 1.
- 16. Information sharing within social networking sites
- 17. Development of new relationships through social networking sites
- 18. DISCUSSION These results show that Facebook members reveal more information, but MySpace members are more likely to extend online relationships beyond the bounds of the social networking site. MySpace has stronger evidence of new relationship development, despite weaker trust results. Even MySpace subjects with high distrust in other members report strong levels of relationship development. The results suggest that for MySpace, trust is not as necessary in the building of new relationships as it is in face to face encounters. One explanation is that members have confidence in their capacity to evaluate others. The ability to “pull the plug” by ignoring messages or blocking access minimizes the risk of exploring online relationships.
- 19. Discussion continue….. The Facebook results reported here are consistent with (Lampe et al., 2007), which described how Facebook members use the site to manage relationships initiated offline. This includes maintaining contact with high school friends and getting to know new classmates better. Facebook subjects expressed a greater amount of trust, and reported more willingness to share identifying information. However, this did not translate into an increase in new online relationships. These results show that online relationships can develop in sites where perceived trust is low and protection of privacy is minimal
- 20. LIMITATIONS A limitation is that subjects were recruited in an ad hoc manner instead of random sampling. The small sample size has an impact on accurately measuring the effect and significance of correlations. Another limitation is that the survey is a self-report of behavior. Additional validation of the information could have been performed by using software to download profiles and do a comparison of data collected automatically to reported results. Preliminary measures of trust were tested in this survey, but additional validation of the constructs is necessary. The survey instrument did not include any questions with respect to the subject’s motivation in using these sites. It is possible that members of MySpace use the site specifically to meet new people. A member’s motivation for use could mediate the influence of trust and privacy concern. Another limitation is that no effort was made to determine if the personal information revealed by users in social networking sites was accurate. It is possible that many users give false information (especially in MySpace), which is significantly different than revealing real
- 21. Conclusion Subjects from Facebook and Myspace expressed similar levels of concern regarding internet privacy. Facebook members were more trusting of the site and its members, and more willing to include identifying information in their profile. Myspace members were more active in the development of new relationships. These results show that the interaction of trust and privacy concern in social networking sites is not yet understood to a sufficient degree to allow accurate modeling of behavior and activity. The results of the study encourage further research in the effort to understand the development of relationships in the online social environment and the reasons for differences in behavior on different sites.