Tufte data visualization and you
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The document discusses maps and data visualization. It notes that maps are a good metaphor for presentations because they contain no "chartjunk" and convey rich information with minimal elements. It advocates eliminating slow reveals, reading slides aloud, dominance of the speaker, pre-specifying visualizations, generic linking lines, boxes, and smiley face bullets. The document discusses the difference between supergraphics and infographics. It emphasizes designing for understanding over specific modes of display and provides examples of how visualizing data in Excel can provide better insights.
Tufte data visualization and you
- 1. http://imusgeographics.com/ http://www.slate.com/articles/arts/culturebox/2012/01/the_best_american_wall_map_david_imus_the_essential_geography_of_the_united_states_of_america_.html Portent Inc - www.portent.com
- 2. Edward Tufte Data Visualization and YOU Where’s Josh been for 2 weeks?
- 3. MAPS!!!!!!! Portent Inc - www.portent.com
- 4. Maps are a metaphor for every presentation and/or diagram we make Portent Inc - www.portent.com
- 5. WHY? Portent Inc - www.portent.com
- 6. Maps • Zero “chartjunk” • Rich information Portent Inc - www.portent.com
- 7. Things that must GO AWAY Portent Inc - www.portent.com
- 8. Things that must GO AWAY ☺ The ☺ Slow ☺ Reveal ☺ Of 400 16 350 14 300 12 250 10 ☺ Information 200 150 100 8 6 4 50 2 Conversions 0 0 CPA Portent Inc - www.portent.com
- 9. Things that must GO AWAY ☺ Reading aloud to the audience This is important to be limited because of a couple reasons. Namely, it’s belittling. It’s also a bit confusing, and a waste of a complete slide in your deck. Plus, it turns the presentation into a lecture because of Portent Inc - www.portent.com
- 10. Things that must GO AWAY ☺ The Dominance of the Speaker Portent Inc - www.portent.com
- 11. Things that must GO AWAY ☺ Pre-specification of a visualization method http://blog.jgc.org/2009/08/please-dont-use-pie-charts.html Portent Inc - www.portent.com
- 12. Things that must GO AWAY ☺ Generic Linking Lines http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001TV Portent Inc - www.portent.com
- 13. Things that must GO AWAY ☺ Boxes http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001TV Portent Inc - www.portent.com
- 14. Things that must GO AWAY ☺Smiley Face Bullets ☹ Smiley Face Bullets Portent Inc - www.portent.com
- 16. What’s a Supergraphic? Portent Inc - www.portent.com
- 17. Minard’s Figurative Map of Napoleon’s March on Russia Portent Inc - www.portent.com
- 18. Supergraphics • Conventional and simplistic design • Multiple complex data points • 95% of data may be useless to individuals, but not to the whole audience • Follows 6 Grand Principles of Analytical Design Portent Inc - www.portent.com
- 19. What’s an Infographic? Portent Inc - www.portent.com
- 20. Uninformative Shit Portent Inc - www.portent.com
- 21. Not always… http://www.gatesfoundation.org/infographics/Pages/women-in-agriculture- info.aspx http://visual.ly/olympia-interactive-visualization-modern- olympics?view=true http://visual.ly/mexican-cartels-0 Portent Inc - www.portent.com
- 23. Mode Indifference Portent Inc - www.portent.com
- 24. What? Portent Inc - www.portent.com
- 25. Mode Indifference When we reason causality, we don’t care how it’s displayed Information is not to be communicated, but rather architected Portent Inc - www.portent.com
- 26. Examples in Excel Week Cost Clicks Impressions CPC CTR Conversions CPA Conv Rate 3/4 - 3/10 $2,698.67 278 42,237 $9.71 0.66% 4 $674.67 1.44% 3/11 - 3/17 $2,488.84 269 46,768 $9.25 0.58% 8 $311.11 2.97% 3/18 - 3/24 $2,552.74 286 45,924 $8.93 0.62% 10 $255.27 3.50% 3/25 - 3/31 $2,303.92 243 39,779 $9.48 0.61% 7 $329.13 2.88% March $11,186.23 1,199 189,843 $9.33 0.63% 36 $310.73 3.00% 4/1 - 4/7 $2,736.58 332 50,772 $8.24 0.65% 12 $228.05 3.61% 4/8 - 4/14 $3,037.54 360 57,439 $8.44 0.63% 11 $276.14 3.06% 4/15 - 4/21 $2,201.67 288 47,873 $7.64 0.60% 8 $275.21 2.78% 4/22 - 4/28 $849.27 148 22,419 $5.74 0.66% 8 $106.16 5.41% 4/29 - 5/5 $1,819.52 251 32,219 $7.25 0.78% 19 $95.76 7.57% April $9,028.78 1,166 183,838 $7.74 0.63% 41 $220.21 3.52% Portent Inc - www.portent.com
- 27. Sorry Ryan Portent Inc - www.portent.com
- 28. Examples in Excel Week Cost Clicks Impressions CPC CTR Conversions CPA Conv Rate 3/4 - 3/10 $2,698.67 278 42,237 $9.71 0.66% 4 $674.67 1.44% 3/11 - 3/17 $2,488.84 269 46,768 $9.25 0.58% 8 $311.11 2.97% 3/18 - 3/24 $2,552.74 286 45,924 $8.93 0.62% 10 $255.27 3.50% 3/25 - 3/31 $2,303.92 243 39,779 $9.48 0.61% 7 $329.13 2.88% March $11,186.23 1,199 189,843 $9.33 0.63% 36 $310.73 3.00% 4/1 - 4/7 $2,736.58 332 50,772 $8.24 0.65% 12 $228.05 3.61% 4/8 - 4/14 $3,037.54 360 57,439 $8.44 0.63% 11 $276.14 3.06% 4/15 - 4/21 $2,201.67 288 47,873 $7.64 0.60% 8 $275.21 2.78% 4/22 - 4/28 $849.27 148 22,419 $5.74 0.66% 8 $106.16 5.41% 4/29 - 5/5 $1,819.52 251 32,219 $7.25 0.78% 19 $95.76 7.57% April $9,028.78 1,166 183,838 $7.74 0.63% 41 $220.21 3.52% Sparklines & DataBars help our customers (and ourselves) better visualize data Portent Inc - www.portent.com
- 29. Examples in Excel Sparklines help us communicate to our customers, by providing visual context to our notes Portent Inc - www.portent.com
- 30. Examples in Excel Portent Inc - www.portent.com
- 31. Examples in Excel Portent Inc - www.portent.com
- 32. Mode Indifference Data next to visualization leads to Better understanding & communication Portent Inc - www.portent.com
- 33. Happy Clients Portent Inc - www.portent.com
- 34. Informed Team Portent Inc - www.portent.com
- 35. Make it Work
- 36. How Does this Effect Portent? • Site Design – Alternative design styles – hipmunk.com – Clear, creative, informative design • More Detailed Graphics – Infographics that deserve to be shared • Site Organization – Information architecture with varying line width/style • Team Organization – Client launch flow charts, project management, org charts, etc. Portent Inc - www.portent.com
- 37. How Does this Effect Portent? Portent Inc - www.portent.com
- 38. Thank You! Josh Patrice Portent SEO Team Lead email – josh@portent.com twitter – @syzlak linkedin – http://www.linkedin.com/in/joshpatrice Portent Inc www.portent.com Portent Inc - www.portent.com