Tutorial class
Download as PPT, PDF1 like480 views
The document discusses marketing strategies for a charity mug product called "Mug Cik". It describes the mug product, packaging in an attractive and environmentally friendly box with descriptions of charity contributions. Promotion strategies include giving small gifts with purchase, using social media, playing a jingle, and offering free cookies with the mug at cafes and bars. Suggested places to sell the mugs are on busy footpaths, convenience stores, cafes, bars, and near student centers on campus.
1 of 8
Download to read offline
More Related Content
Viewers also liked (19)
Ad
Similar to Tutorial class (20)
Ad
More from lunarbay (12)
Recently uploaded (20)
Tutorial class
- 1. Developing Marketing Strategies Group Activity
- 2. Product Mug Cik ( Mug ) Everyone is using mug no matter day or night when they want to drink water or use as a gift for people . It also can be used as decoration.
- 3. Product Have a space for place the cookies or sugar cube Save time and energy from washing one more plate for place the cookies
- 4. Price
- 5. Packaging Box packaging using brown paper with lovely drawing related to the charity drive. On the top cover, there will be a description of how much the individual had contributed to charity after buying it.
- 6. Packaging At the side of the box package, there’s a ‘thank you’ message to the buyer. The packaging is sturdy and inside the package box, there is a biodegradable foam sheet that cushion the mug. The packaging is attractive and environmentally friendly.
- 7. Promotion – Whoever buy the mug we can give a little free gift ( key chain , small cute stuff ) – Use social networks – Mug Cik Jinggle playing while the charity drive – Have some people to have some cup of tea with our own Mug Cik and give FREE COOKIES.
- 8. PLACES TO SELL MUGS • FOOTPATH ON A BUSY ROAD. • CONVERNIENT STORES WHERE PEOPLE COME TO BUY GROCERY. • CAFÉ AND MINI BARS. • ON CAMPUS, NEAR THE STUDENT CENTRAL WHERE ALL STUDENTS PASS BY TO ATTEND CLASSES.