Twb position paper_desktop_virtualization_industry
- 1. Position Paper on Value of Technical Publications in the Desktop Virtualization Industry
- 3. Introduction This paper presents the value and need for qualitative Technical Publications in the outgrowing Desktop TWB - Leading Technical Virtualization industry; to market and support the Documentation Outsourcing Company products with a superior value proposition. TWB is a leading technical documentation company Technical publications created in the Desktop with an excellent record of providing unmatched Virtualization industry include a wide variety of material technical documentation to many major multinational such as user guides, white papers, case studies, companies. datasheets, reference guides, quick installation guides, product selection guides and configuration guides. TWB is the ideal choice for leading Desktop Virtualization solution providers. TWB helps customers These documents transfer processes and procedures with all their technical and marketing documentation involved in using the latest technology, engineering, needs such as white papers, case studies, datasheets, operation, and upgrading of the products and related cheat sheets, product summaries, user guides, quick software. installation guides, press releases, and brochures. Market researches show that Desktop virtualization is TWB works closely with client teams located globally, currently the hottest IT sector and it is about to and assists them in meeting their worldwide product become mainstream amongst the everyday PC announcements and launch deadlines. TWB works desktop user. The rapid growth in the industry has round-the-clock with client teams and help them with invited greater competition among the industry-leading quick responses that facilitate timely distribution of enterprises. documents around the globe. Great technological innovation can be a failure in the marketplace if end-users feel it is too hard to learn or not easy to use. Good support documentation can “Knowledge is people, money, learning, flexibility make a product easy to understand and use which and competitive advantage. Knowledge is more results in greater user acceptance. Hence these relevant to sustained business than capital or labor. support documents must be presented in a And yet knowledge remains the most neglected professional and easily comprehensible format. asset of a business. TWB helps you unlock and share your technical knowledge with the world.” With continuously increasing product models and fast track product launches, most of the companies outsource their documentation requirements to reduce support costs, and deliver their products with quality support documents. “TWB believes that the technology cannot exist without being communicated effectively.” The Writers Block www.twb.in 1 1
- 4. Desktop Virtualization Industry – Technical Publications Growth and Trends in the Desktop Challenges and Solutions Virtualization Industry The Desktop Virtualization industry is currently one of The Desktop Virtualization is a relatively new the fastest growing IT sector. Desktop Virtualization technology and most enterprises are still evaluating products are deployed in companies ranging from small Desktop Virtualization solutions. Hence these and medium business to large enterprises. enterprises face some challenges. The term desktop virtualization covers technologies such The challenges include: as hypervisors, hardware and software based desktop virtualization solutions, zero/thin/smart client devices, The need for high quality documentation to explain connection brokers, protocols, different DVI operating the value of product, for marketing, and to reduce systems and other interesting but complex technologies. support costs According to a leading market research company, 99 out Marketing products across the globe requires of the Fortune 100 companies use virtualization documentation in multiple languages for the technology to power their data centers, safeguard worldwide audience against disasters, improve development life cycles and Need for management of high volume of more efficiently manage desktop environments. documentation The research also showed that the worldwide Hosted Virtual Desktop (HVD) market will accelerate through To overcome these challenges TWB offers a wide 2013 to reach 49 million units. The worldwide HVD range of services for: revenue will grow from about $1.3 billion to $1.5 billion in 2009, to $65.7 billion in 2013. Preparing white papers, case studies, online help, illustrations, and training materials Providing knowledge and content management, single sourcing, and data migration “Most enterprises are still figuring desktop virtualization out: architecture, model, technology, Protecting technical and commercial data of newly process impact, and security.” developed products –Stephen Elliot, IDC Research Manager Creating, editing, reviewing, and maintaining content Market Growth Estimation It is sometimes difficult to manage high volumes of documentation requirements for new products and technologies. As a result, most of the documentation requirements are outsourced to companies that provide quality and on-demand technical publication solutions. Benefits For a leading Desktop Virtualization solution provider, association with TWB has benefited them immensely in the following ways: Well written white papers and case studies were used as great selling tools to give prospective customers a clear idea of what they could achieve with the product Quality user information is the most cost-effective Use of simple and clear language helped to easily way of answering the questions of customers that single source the documents they will encounter when using the product. Content management solutions helped to manage – Cedarwood Associates, Inc high volume of documentation for upcoming product releases The Writers Block www.twb.in 2 2
- 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created Providing end users with information about a product’s keeping in mind the role of the person who will use the operation and maintenance is critical to the market document. performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications are sufficient to provide the users with quick reference often developed as an afterthought. This usually results information to use the application. in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the Accurate, readily understandable, and quality documents product. determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a The faulty assumptions listed below result in product is released in the market, information about incomprehensible document: the product needs to be effectively communicated to the customers. Developers know their products better than anyone else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive many companies assign their documentation tasks to marketing collaterals increase the market prospects of the programmers. This more often results in the a product and reduce support costs. creation of technology-centered information, while end users require task-oriented information. Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background. The Writers Block www.twb.in 3 3
- 6. Conclusion Price Competitive Growth in the Desktop Virtualization Industry: Growth of companies in the Desktop Virtualization industry is driven by providing the best solution depending on customer requirements. It is currently one of the fastest growing IT sector. The Desktop Virtualization solution providers have global presence and need technical publications that can be used in different geographies. Marketing Desktop Virtualization products require supportive business collaterals and product documentation. Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also decreases the changes of marketing the products in the global markets. Role of Documentation Outsourcing: The Desktop Virtualization industry, being highly competitive and rapidly growing, consider the possibility of outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the companies cut costs, explain the value of their products to customers, and at the same time deliver their products with quality documents. The Writers Block www.twb.in 4 4
- 7. TWB Services allows TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management Datasheets Administrator’s Guide Datasheets Copy Editing and Proof Reading API Document Cheat sheets Managing Writing Configuration Guide Solution Briefs/Solution Brochures Editing Services Functional Specifications Document Presentations – Products/Corporate Layout and Design Profile Installation Manual Creating SLAs Brochures and marketing collateral Interface Document Web content Interactive Electronic Technical Manual (IETM) Business Documentation Audio and video scripts Maintenance Manual Business Proposals Press releases Online Help Legal Disclaimers Direct mail Operation Manual Policy Manuals Newsletter design copy Product Demo Style Guide Design Sales catalogues Product Specifications Document Template Design Sales sheets Product Overview Document Quick Reference Guide Business Communication Content Management Release Notes Short Reports Requirement Analysis Document Single Sourcing Proposals SDK Document File Version Control Case Studies Troubleshooting Manual Document Naming Conventions Lab Reports User Manual Consistent Document Formatting Memos Open Source Documentation Data Transformation Progress/Interim Reports Programmers Guides Writing for Electronic Media Functional Specifications Document Use Cases Web site Development Illustrations Online Help /Context Sensitive Help Web 2.0 development Troubleshooting Guides Graphic Designing Web content Info graphics Web applications Qualitative Analytics for 2D & 3D animation Decision Support Translation and Localization Line drawings and illustrations Services Economic Business Research Process Documentation Industry Analysis Software Translation Services Workflows Market Opportunity Analysis Document Translation Services Standard Operating Procedures Competitive Business Analysis Localization (L10N) Testing ISO Documentation Company & Prospect Profiling Internationalization (I18N) Testing CMM Documentation Reporting Solutions Assessment of Unmet Market Needs Records Management Deployment and Support Status and Potential of Technologies Document Management Solutions Benchmarking of Strategies Vs Competition Record Management Storage and Installation and Configuration Guides Retrieval Operations Manual Forecasting Sales Force Effectiveness Market Assessments Competitive Intelligence Opinion Leadership Emerging Markets - evaluation and research The Writers Block www.twb.in 5
- 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development Epic Adobe Flash® Microsoft Word® FrameMaker+SGML Adobe Dreamweaver® Adobe FrameMaker® X-Metal® Microsoft FrontPage® Adobe InDesign® Adobe Captivate® QuarkXPress® Macromedia Captivate Adobe PageMaker® Graphics/Animations Multimedia /Authoring / Illustrations Adobe Flash® Supporting tools Adobe Photoshop® Adobe Flash CS4 Professional Adobe Fireworks® Adobe Flash® Adobe Illustrator CS3 Adobe Flex® CorelDRAW Online Help Adobe AIR® Microsoft-Expression Graphic Adobe Dreamweaver® Designer Adobe Acrobat® Xara Xtreme (Windows & Linux) JavaHelp Microsoft Silverlight® CuteDraw Adobe RoboHelp 7.0 Adobe Authorware® Publisher3D(for animation) HelpScribble Adobe Director® Sketsa SVG Editor (for vector WebWorks Publisher Adobe Captivate® graphics) PowerCHM Trivantis Lectora® Techsmith Camtasia Doc-To-Help ASP.NET Adobe Flash CS4 Professional WinCHM JSP Arbortext IsoDraw (technical HelpSmith 2.1.1(Windows) JAVA illustrations for 2D and 3D) Fast-Help MadCap Flare Standards Graphics/Animation Help-Server NVU Help SCORM 1.2 / 2004 Adobe Flash® AICC XML Adobe Photoshop® W3C Adobe Illustrator® Section 508 Adobe Fireworks® XMetal® QTI XML Microsoft Silverlight® Microsoft Word 2003®, Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS Microsoft Access XSLT/XSL Microsoft SQL Server EDD Sharepoint® Moodle Flowcharting Joomla, WordPress Microsoft Visio Media Wiki iGrafx CMS Builder EDraw Author-it (formerly AuthorIT) RFFlow Alfresco Flowbreeze Smart Draw The Writers Block www.twb.in 6 6
- 9. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: Banking, Insurance and Financial Services ITES/ KPO/ BPO Consulting and Business Services Pharmaceuticals and Biotechnology Defense, Aerospace and Hi-Tech Manufacturing Process Manufacturing and Allied Industries Education and Learning Steel, Ship Building, Construction and Aviation IT, ITES Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.in The Writers Block www.twb.in 7