Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
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The document provides tips for using Twitter to build a fundraising pipeline. It recommends searching hashtags to find people with similar interests, engaging followers by asking questions and listening, and using Followerwonk to find potential donors. It also suggests setting up Tweet Deck alerts for hashtags and VIPs, creating Twitter lists to group contacts, publicly thanking donors, and setting up Twitter campaigns or battles to drive donations. The overall message is that nonprofits can use Twitter's social features like hashtags, lists, and alerts to engage supporters and donors, provide updates on fundraising progress, and help fill their fundraising pipeline over time.
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
- 1. Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline #SM4NP
- 3. #SM4NP If you build it they will come. Take time to build your Twitter following. โข Search hashtags for people with similar interests. โข Engage your followers. Build rapport. Ask questions. Listen. โข Use Followerwonk to find people who mention your cause/interest in their bio. โข See if you larger prospective donors ($100,000+ are active on Twitter)
- 4. #SM4NP Followerwonk 101. Keep in mind that many people say Boston College differently: Proud BC alum. BC Eagle BC โ07 Search โem all!
- 5. #SM4NP On Twitter? Respond for godsakes. Before, we had to call, connect with an agent, and get help. (Now itโs a robot) We email brands and hope to get a response. (typically 24- 72 hours, but can be up to two weeks) In this instant age (text, etc.), we expect instant service. Instant gratification. Instant help. robot icon by Sotirios Papavasilopoulos
- 6. #SM4NP Use Tweet Deck alerts. โI am a proud Eagle who madeโฆโ #WeAreBC
- 7. #SM4NP How to set up a Tweet Deck alert. 1. 2. 3.
- 8. #SM4NP Itโs always a good idea to publicly thank and recognize your donors.
- 9. #SM4NP Have alerts for VIPs. โข If a fundraiser has a VIP donor, set up a Tweet Deck alert for their handle. โข You can also use a service called Encore Alert (pricey, but you wonโt miss anything) to guarantee youโll know when they tweet and your social media manager can respond. โข Use Google alerts for their name so your account can tweet about their accomplishments (everyone loves free PR)
- 10. #SM4NP Use Twitter lists. And label them properly.
- 11. #SM4NP How to create a Twitter list. Regardless if itโs public or private, people will know that they have been added to the list and what the list is called. Do NOT call it Prospective $1M Donors! Prospective $1M Donors
- 12. #SM4NP And take it a step further. โข Once you know someoneโs Twitter handle, let your research team know and add it into the field in Millennium, etc. โข Fundraisers will appreciate having another contact method if/when an email magically disappears. It will also give them insight into what this person is passionate about. โข Tell your event team. If someone is tweeting/sharing about your organization, they probably would make a great volunteer.
- 13. #SM4NP Set up a battle. โข If you have access to celebrities, great. See if they can entice their followers to donate to you. โข Set up a โMarch Madnessโ style Twitter battle to see which part of your organization/class/person can get the most donations.
- 14. #SM4NP Put a twist on an old favorite.
- 15. #SM4NP Have an anonymous donor set up a Twitter milestone. โข Be sure to use e-mail, Facebook, and other marketing tactics to make sure people are aware of the cause and to be โon the lookout forโ the tweet. โข And have a โNot on Twitter? Not a problem!โ line ready with a link where they can donate.
- 16. #SM4NP Track progress. โข Twitter is the news feed. Track progress in 140 characters or with vibrant images and videos. โข Create quick videos (<15 seconds) every time a milestone is reached and share on Twitter.
- 17. #SM4NP To build a great Twitter pipeline. โข Get active. Use hashtags and Followerwonk to build your audience. โข Have alerts, especially for your VIPs. Free PR for them may make them engage with you. Encore Alert is a great resource for this. โข Use Twitter lists โ itโs great for your followers to connect and event better for you and your fundraising team. Just watch the labels. โข Thank your donors publicly. You may not roll out the red carpet in person, but always do so on social media. โข Set up battles, โMarch Madnessโ rounds, RTs to give on Twitter. Use other social media and marketing tools to advertise it. โข Capture data. Above all, capture the data. โข Keep at it. Success doesnโt happen overnight. When opportunity knocks, you have to have someone answer the door.
- 19. #SM4NP