Tweet Me Right

Editor's Notes

• #4: Our members have identified five major pain points that seem to be pretty consistent no matter what size their company is. Everyone wants help planning strategies for the future. Creating business plans. Deciding which services and solutions are right for the future of your company. You need help educating customers & shortening the sales cycle. Advice on how to price for value. Help finding and hiring the right people to sell solutions. And your sales team needs training and daily support to sell successfully. You have questions about workflow, technology, hardware and software. How can you streamline your delivery processes and effectively manage the production of high-value added digital printing applications? You’re looking for networking opportunities and partners. Finally, you’re searching for ways to promote your company as a leader in the digital printing industry. PODi has tools and benefits that address each of these points.
• #6: This presentation has changed from when I originally envisioned it. It will change if I were to present it a few weeks from now. There is so much happening on the social media front, that it is difficult to predict where it’s going next. I am not a twitter expert. I am not a social media expert. I am, just like many of you, a business owner in an industry that is undergoing significant change. Trying to find out how to harness technology to take the most advantage of it. I am not a twitter expert. There are plenty around that claim to be just that. I think, however, I am, like most, in the majority, and consider myself a student of social media. So what I hope to accomplish today is to share what I have learned as an ongoing student of social media.
• #7: Marketing – it’s used to tell our story. Who we are, what we do. It greats the foundation or launch pad for any media campaign.
• #8: PR – We use public relations to help tell our story. They do it in a manner that creates a feeling of trust. It is the beginning of establishing a relationship between between two parties.
• #9: Advertising – after establishing who we are, or what we are all about, we need to get our message out. Advertising is the vehicle to broadcast our message. We using to bombard others if necessary. The repetition of our message then leads us to the next step….
• #10: Branding – after developing who we are, delivering our message to those who we have established a relationship, our brand is created. Simply, our brand is how others perceive us.
• #11: Then we want to somehow, roll all these functions together. We’ve said who we are, what we are about. We have developed relationships and people have a perception about us. Hopefully, they do trust what we are saying. But now comes the important part….are we listening to those who we’ve engaged? Social Media Marketing gives us this opportunity.
• #12: Yet, there is a piece missing….It is still possible that we have the foundation in place. We have the message, we know who we need to get the message to, and we’ve determined the right time to deliver it. But how do we make sure we’ve included all channels for the best results? This is where an intregrated approach, that includes print, comes into play.
• #13: Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 45% are in the age range of 18-34. The next largest group (24%), range in age from 35-49. The majority of twitter users are female, 55%. And 30% of tweeps annual combined household income is $100,000 or below. So, is this where I should be spending some of my marketing efforts.
• #14: Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 45% are in the age range of 18-34. The next largest group (24%), range in age from 35-49. The majority of twitter users are female, 55%. And 30% of tweeps annual combined household income is $100,000 or below. So, is this where I should be spending some of my marketing efforts.
• #15: Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 45% are in the age range of 18-34. The next largest group (24%), range in age from 35-49. The majority of twitter users are female, 55%. And 30% of tweeps annual combined household income is $100,000 or below. So, is this where I should be spending some of my marketing efforts.
• #16: Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 44% are in the age range of 18-34. The next largest group (28%), range in age from 35-49%. The majority of twitter users are female, 53%. And 48% of tweeps annual income is $60,000 or below. So, is this where I should be spending some of my marketing efforts.
• #18: Twitter has often been called the “cocktail party” of the social media options. It is a new way of networking. As it says on the LRTweetup website, it is a connection catalyst. My group began as industry thought leaders, organizations NAQP, vendors – Kodak, individuals – Jeff Hayzlett. Migrated toward following specific areas of interest: Digital printing, QR codes, Augmented reality Then came across the LR Tweetup group: Younger PR specialists Marketing directors Non-profit (marketing) Ad Agency types If they are not the decision makers, they have the ears and eyes of the decision makers. And someday, many will soon be the decision makers.
• #19: So I joined the Little Rock cocktail party. I went to a few Tweetups I provided name badges and twitter cards for the tweetups I tweeted about Free posters for non-profits In many tweets, I added the hashtag #printlives
• #22: So I joined the Little Rock cocktail party. I went to a few Tweetups I provided name badges and twitter cards for the tweetups I tweeted about Free posters for non-profits In many tweets, I added the hashtag #printlives
• #23: Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
• #24: Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
• #25: Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
• #26: Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
• #27: Twitter lead to a partnership with an ad agency/pr rep, a former local news anchor, and a video expert. In turn, this lead to the first social media conference held in LR. Further demonstrated that we, CustomXM were thought leaders in the area of integrated marketing techniques.
• #32: I have a list of ready made tweets, all business related. But have used very few. I listened, learned, and lept into the conversation. In addition to twitter, we have hired an individual to create a company facebook twitter account and YouTube channel