#TweetSmarter with Data-Driven Insights from Twitter and HubSpot
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This document discusses best practices for using Twitter to unlock value for businesses. It provides statistics on Twitter usage and recommends focusing tweets on clear goals, keeping them short, adding context with links and media, optimizing for leads, and starting conversations. Specific tips include curating content with a calendar, priming users before click-throughs, and experimenting while tracking results.
#TweetSmarter with Data-Driven Insights from Twitter and HubSpot
- 1. #TWEETSMARTER UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES
- 2. PHOTO BY TROY HOLDEN Anne Mercogliano @AkMercog Anum Hussain @anum #TweetSmarter
- 3. WHAT IS THE VALUE OF TWITTER? #TweetSmarter
- 4. 271M monthly active users 500M tweets per day 78% access via mobile SOURCE: INTERNAL DATA #TweetSmarter
- 5. How can that help my business? #TweetSmarter
- 6. Want audio to go along with these slides? Click here for the recorded How can that help my business? #TweetSmarter webinar.
- 12. #TweetSmarter
- 13. Twitter brings you closer. #TweetSmarter
- 14. 9 out of 10 users have engaged in a conversation with or about an SMB on Twitter SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter
- 15. 73% felt better about an SMB after following it on Twitter 60% have purchased something because of Twitter #TweetSmarter
- 16. LEARNING TO #TWEETSMARTER #TweetSmarter
- 17. Know your goal #TweetSmarter
- 20. HERE ARE OUR FIVE MAIN TIPS. #TweetSmarter
- 21. 1. Keep it short 2. Give clicks context 3. Make it visual 4. Optimize for leads 5. Start a conversation #TweetSmarter
- 22. Keep it short. Tweets <100 characters get +18% more engagement. #TweetSmarter
- 23. #TweetSmarter
- 24. Key Takeaway. Curate with a calendar & punctuate with short Promoted Tweets. #TweetSmarter
- 25. #SmallGoesBig Clicks give context. Tweets with website cards have +43% engagement. #TweetSmarter
- 26. #SmallGoesBig Clicks give context. Provide direct calls-to-action if you want clickthroughs. #TweetSmarter
- 27. #SmallGoesBig Key Takeaway. Prime users before clickthrough to set clear expectations. #TweetSmarter
- 28. PHOTO OF @PRISMSKYLABS Make it visual. Tweets with rich media get +313% engagement and +52% Retweets. #TweetSmarter
- 29. PHOTO OF @PRISMSKYLABS #TweetSmarter
- 30. PHOTO OF @PRISMSKYLABS Key Takeaway. A picture truly is worth a thousand words. #TweetSmarter
- 31. Optimize for leads. Tweets with lead generation cards have +42% engagement. PHOTO OF @PRISMSKYLABS #TweetSmarter
- 32. Key Takeaway 8% of new leads to this offer came directly from Twitter. PHOTO OF @PRISMSKYLABS #TweetSmarter
- 33. PHOTO OF @PRISMSKYLABS Start a conversation. Tweets from advertisers who @reply 1x week see +18% engagement. #TweetSmarter
- 34. PHOTO OF @PRISMSKYLABS #TweetSmarter
- 35. PHOTO OF @PRISMSKYLABS Key Takeaway. Talk with the customer, not at them. #TweetSmarter
- 36. DON’T OVERTHINK IT EMBED CUSTOMER ACTIONS
- 37. Key takeaway Track and measure your results, then replicate content that works. #TweetSmarter
- 38. Over Key takeaway 1K Tweets in Don’t seven overthink your tweets. hours Be comfortable experimenting. Subtitle #TweetSmarter
- 39. ENJOYED THIS PRESENTATION? Click here for the free, recorded webinar with experts from Twitter and HubSpot.
- 41. Additional Resources @TwitterSmallBiz business.twitter.com business.twitter.com/smallgoesbig blog.twitter.com/small-business ads.twitter.com/getstarted @hubspot blog.hubspot.com @dummies PHOTO OF @DODOSAYS #TweetSmarter