7 Research Backed Tips on Improving Twitter Conversions
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The document provides seven research-backed tips for marketers to enhance their conversion rates on Twitter. Key recommendations include using image-rich tweets, timing posts appropriately, promoting tweets, leveraging social proof, and understanding followers' motivations. It emphasizes the effectiveness of Twitter for lead generation and audience engagement.
7 Research Backed Tips on Improving Twitter Conversions
- 2. TwitterTwitter – what is it good for?
- 3. TwitterTwitter has become a place that breaksbreaks newsnews, provides customercustomer serviceservice and has a goodly dose of snark and humor.
- 4. But if you’re a marketermarketer, only one thing matters: how can you use Twitter to meet your conversionconversion optimizationoptimization goals?
- 5. Use these studies to improve your conversions!
- 7. Saw an increase in retweets, clicks and favorites and had a 55% rise in leads HubspotHubspot
- 8. BufferBuffer Found that tweets with images got 18% more clicks, 89% more favorites and 150% more retweets
- 9. 2Get theGet the TimingTiming RightRight
- 10. KissmetricsKissmetrics Science of Social Timing: if you tweet when people in the Eastern and Central time zones will see your update, you will be in front of 80% of the tweeting public.
- 11. SysomosSysomos Avoid the dead zone between 3 and 7AM Eastern and tweet on Friday evenings instead.
- 12. Dan ZarellaDan Zarella Favors evenings and weekends
- 14. ShiftShift One company saw engagement rise by 34% while the cost per engagement fell by 38%.
- 15. AirBnBAirBnB Used a Promoted Tweets campaign in conjunction with a special discount offer to get a 4% increase in engagement for one of their tweets
- 16. Dallas Tanning Spa LUXDallas Tanning Spa LUX Saw a fivefold return on ad spend from its campaign
- 17. 4Use the Power ofUse the Power of RecommendationsRecommendations (and Social Proof)(and Social Proof)
- 18. SysomosSysomos Top three most-used phrases to get product recommendations were: - Who makes the best...? - Does anyone know...? - I’m looking for...
- 20. TwitterTwitter Twitter published an infographic capturing the results of its survey of 1,100 SMB owners: 72% of whom felt that being on Twitter was important.
- 21. A few conversion tactics coming out of the survey included: - using Twitter to send people to other resources - increasing engagement by using Twitter as a customer response tool - using advertising to increase reach
- 22. 6Work OutWork Out WhyWhy People Follow YouPeople Follow You
- 23. Know what your followers are looking for, provide it, and increase their satisfaction and likelihood for further interaction.
- 24. Center for Marketing ResearchCenter for Marketing Research Main reasons millennials follow brands: - to support the brand - to get updates from the brand - to get discounts - to research brands - to follow the people their friends are following
- 25. They are also clear about one thing: offering a discount or coupon is likely to lead to an increase in sales.
- 26. 7Play Your (Twitter)Play Your (Twitter) CardsCards RightRight
- 27. TwitterTwitter Lead Generation Cards, Product Cards, and Website Cards reduce cost-per-click while increasing the number of URL clicks.
- 28. WebtrendsWebtrends A Webtrends case study of the Lead Generation Cards showed a 500% improvement in cost per lead, with a 996% jump in lead acquisition.
- 29. The research is clear: Twitter still has a role to play in acquiring leads and making sales.
- 30. Want updates on the latest marketing and blogging trends?
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- 32. Read the full article at Crazy EggCrazy Egg!
- 33. A Presentation By Sharon Hurley Hall and