Twitter in 5 Minutes

Twitter in 5 Minutes
• Anatomy of a Tweet
• Your Twitter Profile
• Interact with Others
• Share Photos & Web Links
• Twitter for Events
• Organizational Mission & Culture

Anatomy of a Tweet
 Your Twitter handle
 Succinct message
 Mention others
using @Name
 Use #hashtags
 Link to picture or
Web content
 Leave space for RTs
 Optional ^kl to
identify author

Your Twitter Profile
 Two pictures
 Small face or logo
 This appears next to
your tweets
 Larger background
 Bio
 Introduce yourself
 URL
 Use main website or
blog

Interact with Others
 Don’t be a one-way broadcast
 Use @Name to mention or reply to
someone
 Share others’ content more than your own
 Use #hashtags to:
 highlight topics
 participate in Twitter chats
 signal events
 Retweet (RT) posts related to your cause

Share Photos & Web Links
Twitter’s 140 format
makes it an ideal
“pointer” to share
content. Links are
automatically shortened
using t.co & photo
sharing has improved.
Never post a “naked” link;
include descriptive text.

Twitter for Events
 Publicize your
organization’s events
with links to info &
registration page.
 Use a hashtag so
attendees can
converse on Twitter.
 Ideally venues will
have wi-fi available for
guests.

Organizational Mission &
Culture
 Your Twitter & all online presence should
support your organization’s purpose.
 Share relevant content, interact,
acknowledge others.
 Humor can be helpful, but avoid offending
followers. Ditto controversy.
 Vary content to remain interesting.
 Start slow & learn from experience.
 Above all, be human & be polite.

Thank you for your attention.
This presentation will be available on SlideShare and
relevant articles will be shared on Flipboard.
You can find & follow me on Twitter at
@Karen5Lund

Twitter in 5 Minutes

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Twitter in 5 Minutes