Twitter SWOT Analysis
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This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Twitter. The strengths include its viral and real-time nature, large reach, user engagement, speed, use by organizations and celebrities, number of influencers, and platform integration. Weaknesses are the character limit, lack of changes to the platform, and ability for users to stop ads. Opportunities involve becoming the dominant business communication platform and integrating with more companies. Threats include fake accounts, paid influencers harming the brand, spam, and Facebook trying to become more real-time.
Twitter SWOT Analysis
- 2. OBJECTIVES STUDY AND UNDERSTAND THE STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS OF TWITTER
- 3. SWOT ANALYSIS Internal External Helpful Harmful OBJECTIVES FACTORS
- 4. SWOT ANALYSIS - STRENGTHS DIAGRAMS Internal External Helpful Harmful OBJECTIVES FACTORS STRENGTHS • Extremely viral and real time in nature • The reach is huge, since it doesn’t only cater to one’s friends • Engagement with other users is high • Speedy and concise • Highly preferred by organizations or celebrities for business or publicity purpose • No of available influencers for each topic is high • Good integration with other platforms
- 5. SWOT ANALYSIS – WEAKNESSES DIAGRAMS WEAKNESSES •Still has the 160 character limit, thus, restriction in sending one’s message. •Current platform gives little room for improvement and changes •For a advertising brand, the option users have to stop ads proves detrimental •No solid revenue model Internal External Helpful Harmful OBJECTIVES FACTORS
- 6. SWOT ANALYSIS – OPPORTUNITIES DIAGRAMS OPPORTUNITIES •It may become the dominant way for businesses to communicate with their customers. •To invite more celebrities and organizations to create credible accounts •Integrate with more telecom operators or similar companies Internal External Helpful Harmful OBJECTIVES FACTORS
- 7. SWOT ANALYSIS - THREATS DIAGRAMS THREATS Fake celebrity accounts and paid influencers may hit brand image Can get spammy due to many companies trying to push their products on the platform Facebook might try to get more like twitter in terms of being real time. Internal External Helpful Harmful OBJECTIVES FACTORS
- 8. CONCLUSION TWITTER STILL HAS A LONG WAY TO GO WITH MANY PEOPLE ACTUALLY MIGRATING FROM FACEBOOK TO TWITTER AND REALIZING THE PLATFORMS POWER IN TERMS OF SOCIAL INFLUENCING.
- 9. THANK YOU