Twitterpresentation
- 1. Wikipedia: Twitter is a free social networking service that enables its users to send and read other user messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers . Since its creation in 2006 Twitter has gained popularity worldwide and currently has more than 100 million users worldwide. It is sometimes described as the "SMS/text messaging” of the Internet. What is twitter?
- 2. WHO USES TWITTER? OVER 100 MILLION USERS!
- 4. AND A TON OF REGULAR PEOPLE
- 5. FYI: Steamboat Chamber Twitter Handles @SteamboatCO—visitor information @SteamboatBiz—member information @MediaSteamboat—media/pr information @SustainableBoat—sustainability topics @AllArtsFestival—event focused @SteamboatOW—event focused
- 6. Why should YOU use twitter? To build your relationships and consistently reach clients, customers, future customers Learn from your peers and competitors It’s where the people are! Top of mind exposure and SEO (Google) Experience based information sharing = trust BUT…maybe you shouldn’t. Twitter is not for everyone. Start with facebook.
- 7. Getting started 1. Go to twitter.com 2. Sign up/secure your handle and build your profile & bio Custom background? Profile picture? Website information? Be genuine in your bio! 3. Find friends to follow Use the “find people” button and search for people with similar interests, location, key words, topics, etc. See who your friends and competitors are following 4. Read posts and trending topics 5. Post your own updates 6. Google “how to” videos, blogs… 7. Repeat steps 3-5
- 8. Best Practices Build relationships (don’t always be selling—share stories, fun experiences) Be human (not just a brand) Provide QUALITY content with keywords and LINKS Listen (your followers may be able to help you) Be friendly (duh!) Respond (see the last bullet) RT (share the love) Offer VALUE (unique coupon codes, real time info and tips) Solicit feedback (customer service tool) Track clicks (because you should know what works)
- 9. If you do try twitter… STAY ENGAGED Don’t just follow tweeps you know Don’t just follow brands and celebs Join the conversation And remember… You DO have something to say Get mobile Update regularly—make it part of your lifestyle (daily or more)