Twitter: Reference in 140
Characters or Less
Miranda Koshelek

November 2, 2012
Reference Services on Twitter
Who’s Helping?
 ✤   For this project, I followed a number of different librarians.
     These were the most active in twitter reference
How to Find Questions


✤   Direct Tweets and Private Messages

✤   Hashtags

    ✤   Some useful ones may be #enquire, #refdesk, or #answers

✤   Advanced Search

    ✤   Twitter users can search using key words (eg. library) and may use
        boolean operators (eg. cite AND paper)
How to Find Questions

✤   Although direct tweets are easiest to access, they are also fairly rare

✤   Most of the reference I observed occurred when the librarian
    approached the information-seeker (a manifestation of embedded
    librarianship)
How to Answer

✤   Answers may be presented in 2 styles

    ✤   1. Written in 140 characters or less




    ✤   2. Given via link in tweet
Challenges

✤   1. Many reference questions cannot be answered in 140 characters (to
    any level of quality)

✤   2. Reference questions requiring a reference interview can be difficult
    to conduct. Conversations can be long, and ultimately, abandoned.
Challenges

✤   3. The biggest challenge is engagement. Of those twitter accounts I
    followed, most of the tweets were advertising library service
    (including twitter reference) rather than conducting any actually
    reference assistance.
Should Libraries Bother with
Twitter Reference?
✤   Erin Fields in her 2010 article, “A Unique Twitter Use For Reference
    Service,” identifies tweeting reference desk questions as a useful
    behaviour.




    ✤   It communicates the type of research being done at an institution

    ✤   Demonstrates the types of questions librarians can answer

    ✤   Ultimately, it becomes a valuable promotion tool
What Does the Future Look Like?

✤   It seems that, for the time being, twitter is here to stay. While its
    strength may not be in providing high-quality reference, it may
    certainly be a valuable tool to be used in conjunction with other
    services offered to distance users.

✤   These services may include chat reference, email reference, etc.

✤   Ultimately, twitter creates an access point for reference services
    outside of the traditional reference model. The ease of which
    librarians and information-seekers may collaborate is not equalled in
    any other media, and creates an environment where embedded
    librarianship may thrive.
@PractRef



✤   I have set up a twitter account for reference service. The purpose
    behind it is to practice/see examples of reference on twitter.

✤   Give it a try! I welcome any and all tweets :)

✤   Twitter handle: @PractRef
Sources & Further Reading

✤   List of libraries on twitter:
    http://www.libsuccess.org/index.php?title=Twitter

✤   Burkhardt, Andy. “Ambient Awareness in Twitter for Reference”
    http://andyburkhardt.com/2010/02/12/ambient-awareness-in-
    twitter-for-reference/

✤   Fields, Erin. “A Unique Twitter Use for Reference Services.”Library Hi
    Tech News, No. 6/7, 2010.

✤   Milstein, S. ‘‘Twitter for Libraries and Librarians’’, Computers in
    Libraries, Vol. 29 No. 5, 2009.

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Twitterreference

  • 1. Twitter: Reference in 140 Characters or Less Miranda Koshelek November 2, 2012
  • 3. Who’s Helping? ✤ For this project, I followed a number of different librarians. These were the most active in twitter reference
  • 4. How to Find Questions ✤ Direct Tweets and Private Messages ✤ Hashtags ✤ Some useful ones may be #enquire, #refdesk, or #answers ✤ Advanced Search ✤ Twitter users can search using key words (eg. library) and may use boolean operators (eg. cite AND paper)
  • 5. How to Find Questions ✤ Although direct tweets are easiest to access, they are also fairly rare ✤ Most of the reference I observed occurred when the librarian approached the information-seeker (a manifestation of embedded librarianship)
  • 6. How to Answer ✤ Answers may be presented in 2 styles ✤ 1. Written in 140 characters or less ✤ 2. Given via link in tweet
  • 7. Challenges ✤ 1. Many reference questions cannot be answered in 140 characters (to any level of quality) ✤ 2. Reference questions requiring a reference interview can be difficult to conduct. Conversations can be long, and ultimately, abandoned.
  • 8. Challenges ✤ 3. The biggest challenge is engagement. Of those twitter accounts I followed, most of the tweets were advertising library service (including twitter reference) rather than conducting any actually reference assistance.
  • 9. Should Libraries Bother with Twitter Reference? ✤ Erin Fields in her 2010 article, “A Unique Twitter Use For Reference Service,” identifies tweeting reference desk questions as a useful behaviour. ✤ It communicates the type of research being done at an institution ✤ Demonstrates the types of questions librarians can answer ✤ Ultimately, it becomes a valuable promotion tool
  • 10. What Does the Future Look Like? ✤ It seems that, for the time being, twitter is here to stay. While its strength may not be in providing high-quality reference, it may certainly be a valuable tool to be used in conjunction with other services offered to distance users. ✤ These services may include chat reference, email reference, etc. ✤ Ultimately, twitter creates an access point for reference services outside of the traditional reference model. The ease of which librarians and information-seekers may collaborate is not equalled in any other media, and creates an environment where embedded librarianship may thrive.
  • 11. @PractRef ✤ I have set up a twitter account for reference service. The purpose behind it is to practice/see examples of reference on twitter. ✤ Give it a try! I welcome any and all tweets :) ✤ Twitter handle: @PractRef
  • 12. Sources & Further Reading ✤ List of libraries on twitter: http://www.libsuccess.org/index.php?title=Twitter ✤ Burkhardt, Andy. “Ambient Awareness in Twitter for Reference” http://andyburkhardt.com/2010/02/12/ambient-awareness-in- twitter-for-reference/ ✤ Fields, Erin. “A Unique Twitter Use for Reference Services.”Library Hi Tech News, No. 6/7, 2010. ✤ Milstein, S. ‘‘Twitter for Libraries and Librarians’’, Computers in Libraries, Vol. 29 No. 5, 2009.