case study   |   cognizant technology solutions

                 transform while perform
overview   |   cognizant technology solutions




               Cognizant Technology Solutions was attending a national tradeshow to promote
               the idea that changing technology partners would not effect business flow.
               They asked M Design to create a “look and feel” for their five-step technology
               partner program, transform while perform.

               In answer to this challenge, M Design created the visual identity seen below
               Once established, this identity easily translated to other marketing materials
               including printed pieces, exhibit graphics, promotional items and clothing. The
               strong visuals at the tradeshow helped Cognizant attract new clients.
BOOTH
                    COGNIZANT + SAP
0
I LE PE R FOR M ™
                    T R A N S P O R TAT I O N M A N A G E M E N T S O L U T I O N S




hnology Solutions




                                                                                                                                                                                                                                                    cognizant + sap
                                                                                                                                                                                                                                                    t r a n s p o r tat i o n m a n a g e m e n t s o l u t i o n s
                                                                                                                                                          COGNIZANT + SAP
                                                                                                                                                          T R A N S P O R TAT I O N M A N A G E M E N T S O L U T I O N S




                                                                                         SAP INSIDER
                                                                                         Logistics & Supply Chain Management 2008
                                                                                         February 25 – 27 • Orlando
                                                                                                                                                                                                          P TM                     AM
                                                                                                                                                                                                  r SA                      :3 0
                                                                                                                                                                                          m fo                   • 10
                                                                                                                                                                                  ogra                     25
                                                                                                                                                                          ™ pr                     RY
                                                                                                                                                                 ORM                         UA
                                                                                                                                                          PE
                                                                                                                                                            RF                    FE
                                                                                                                                                                                       BR
                                                                                                                                                                                                                                         BOOTH
                                                                                                                                                                                                                                                    visit us at booth
                                                                                                                                                   HILE
                                                                                                                                            R   MW
                                                                                                                                     S FO
                                                                                                                                AN




                                                                                                                                                                                                                                                                      240
                                                                                                                           TR
                                                                                                                    step
                                                                                                                five-
                                                                                                          our
                                                                                               us   for
                                                                                          Join                                                                                                                                            PE R FOR M ™
                                                                                                                                 VISIT US AT BOOTH 240 FOR YOUR GIFT!
                                                                                                                                                                                                                                                    for your free transfor m wh i le pe r for m ™
                                                                                                                                     TRANSPORTATION MANAG E M E NT is a critical piece
                                                                                                                                                                                                                                                    tee shirt courtesy of Cognizant Technology Solutions
                                                                                                                                     of your supply chain. All too often poor visibility into
                                                                                                                                     systems, lack of control, and the ever expanding network
                                                                                                                                     of customers and suppliers leads to increased pressure
                                                                                                                                     on the supply chain and increased corporate risk. We
                                                                                                                                     hope to learn and discuss with you how the new SAP TM
                                                                                                                                     product will help you address these increasing demands.




                                                                                                                                                               TRANSPORTATION MANAGEMENT SOLUTIONS




                                                                                      email invite                                                                                                                                                  transportation manag e m e nt is a critical piece
                                                                                                                                                                                                                                                    of your supply chain. All too often poor visibility into
                                                                                                                                                                                                                                                    systems, lack of control, and the ever expanding network
                                                                                                                                                                                                                                                    of customers and suppliers leads to increased pressure
                                                                                                                                                                                                                                                    on the supply chain and increased corporate risk. We
                                                                                                                                                                                                                                                    hope to learn and discuss with you how the new sap tm
                                                                                                                                                                                                                                                    product will help you address these increasing demands.


                                                                                                                                                                                                                                                    Please join us to review our five-step transfor m
                                                                                                                                                                                                                                                    wh i le pe r for m ™ program for sap tm on February
                                                                                                                                                                                                                                                    25 at 10:30 am; Europe 2




                                                                                                                                                                                                                                        hand-out
tradeshow booth
shirts




promo items

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Twp

  • 1. case study | cognizant technology solutions transform while perform
  • 2. overview | cognizant technology solutions Cognizant Technology Solutions was attending a national tradeshow to promote the idea that changing technology partners would not effect business flow. They asked M Design to create a “look and feel” for their five-step technology partner program, transform while perform. In answer to this challenge, M Design created the visual identity seen below Once established, this identity easily translated to other marketing materials including printed pieces, exhibit graphics, promotional items and clothing. The strong visuals at the tradeshow helped Cognizant attract new clients.
  • 3. BOOTH COGNIZANT + SAP 0 I LE PE R FOR M ™ T R A N S P O R TAT I O N M A N A G E M E N T S O L U T I O N S hnology Solutions cognizant + sap t r a n s p o r tat i o n m a n a g e m e n t s o l u t i o n s COGNIZANT + SAP T R A N S P O R TAT I O N M A N A G E M E N T S O L U T I O N S SAP INSIDER Logistics & Supply Chain Management 2008 February 25 – 27 • Orlando P TM AM r SA :3 0 m fo • 10 ogra 25 ™ pr RY ORM UA PE RF FE BR BOOTH visit us at booth HILE R MW S FO AN 240 TR step five- our us for Join PE R FOR M ™ VISIT US AT BOOTH 240 FOR YOUR GIFT! for your free transfor m wh i le pe r for m ™ TRANSPORTATION MANAG E M E NT is a critical piece tee shirt courtesy of Cognizant Technology Solutions of your supply chain. All too often poor visibility into systems, lack of control, and the ever expanding network of customers and suppliers leads to increased pressure on the supply chain and increased corporate risk. We hope to learn and discuss with you how the new SAP TM product will help you address these increasing demands. TRANSPORTATION MANAGEMENT SOLUTIONS email invite transportation manag e m e nt is a critical piece of your supply chain. All too often poor visibility into systems, lack of control, and the ever expanding network of customers and suppliers leads to increased pressure on the supply chain and increased corporate risk. We hope to learn and discuss with you how the new sap tm product will help you address these increasing demands. Please join us to review our five-step transfor m wh i le pe r for m ™ program for sap tm on February 25 at 10:30 am; Europe 2 hand-out