TYPES OF MEDIA: PRINT AND NON-PRINT MEDIA
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The document discusses the concept of media, highlighting its essential role in communication and information dissemination, particularly focusing on print media as one of the oldest forms. It outlines various types of print media such as newspapers, books, and banners, emphasizing their importance in reaching wide audiences and providing in-depth reporting. Additionally, it mentions non-print media, which includes electronic means like radio, TV, and the internet, showcasing the evolution of communication methods.
TYPES OF MEDIA: PRINT AND NON-PRINT MEDIA
- 1. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 2. The term “media” refers to various means of communication. It helps in communication and spreading information. It is an inseparable part of our lives. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 3. Print Media Non Print Media TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 4. PRINT MEDIA Print Media is the oldest form of media. It refers to the printed works. It delivers the news and information through printed publications. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 5. WOODBLOCK PRINTING TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 6. GUTENBERG PRINTING PRESS TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 7. KINDS OF PRINT MEDIA Newspapers Books Magazines Newsletters Flyers Brochures Banners Billboards TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 8. Newspaper is the most popular form of print media. It is the most inexpensive way to reach a huge mass of people quickly. A newspaper is divided into various segments containing current events, sports, food, entertainment, fashion, business, lifestyle, politics, advertisements. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 9. Newspaper is the most preferred medium to reach a wider audience until electronic media emerged. It is an important platform of mass communication as they reach every nook and corner of the world. It also serves a good platform for advertiser to promote their products. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 10. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 11. Books are the oldest form of print media that are used as a way of communication and information piece. A book is actually a collection of many printed pages, which are later bound together. They give an opportunity to writers to spread their knowledge about a particular subject to the whole world. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 12. They are a diverse platform comprising varied topics that include literature, history, fiction stories and many more. It increases our knowledge and also entertain us. It helps to improve reader’s language and it provides information and relaxation. It is considered as the best source of knowledge and information. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 13. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 14. BANNERS Banners at many places are made of cloth or paper. They are used to show slogans, logos or some messages. It is also used for advertising the names of products. Like banners, posters also come under the same category for the same purpose. They are more attractive. It is a self-made form of advertising. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 15. BANNER TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 16. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 17. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 18. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 19. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 20. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 21. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 22. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 23. Print media is one of the oldest and basic forms of communication. It includes newspapers, weeklies, magazines, monthlies, banners & graphics, posters and other forms of printed material. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. Non-Print-Media are publications on other carrier media than paper, for example on electronic data carriers, in which the information is held in various ways (mechanical, electromagnetic, photochemical). Non-Print-Media includes radio, TV, the Internet, audio books and podcasts. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 24. Bhushan, A. & Ahuja, M. (1992). Educational Technology. Meerut: Vikas Publication. https://study.com/academy/lesson/what-is-mass-media-definition-types- influence-examples.html https://shodhganga.inflibnet.ac.in/bitstream/10603/203650/10/10_chapter4. pdf TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.
- 25. TCP PRESENTO 2020, THIAGARAJAR COLLEGE OF PRECEPTORS, MADURAI.