Typography 101 – A Beginner's Guide to All Things Type
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This document provides a beginner's guide to typography. It defines typography as the art and technique of arranging type. It explains the difference between a typeface, which is a family of fonts, and a font, which includes all characters in every size and style of a typeface. It also outlines basic type classifications including serif, sans-serif, slab serif, script, and monospace. Additionally, it defines important typographic terms like tracking, kerning, and leading and illustrates the anatomy of letters.
Typography 101 – A Beginner's Guide to All Things Type
- 1. Typography 101 A B E G I N N E R ’ S G U I D E T O A L L T H I N G S T Y P E
- 2. hello there! I ’ M C H R I S T A R E N S E L Founder & Designer of Nimble Kettle
- 3. what we’re chatting about: What is Typography? The Difference Between a Typeface & Font Basic Type Classifications The Anatomy of Type Other Important Things You Should Know
- 5. Typography is the art & technique of arranging type. When typography is well done, text becomes readable, legible, emotional, and invisible.
- 6. the difference between a typeface & a font
- 7. The terms typeface and font are not synonymous, though they are often used interchangeably. But if you use the correct terms, you’ll score major points with your designer.
- 8. The two terms come to us from the good ole days, when printers would have to handset type for use on printing presses. A font refers to the entire set of letters, numbers, punctuation, and characters in every size, weight, style available for that typeface. Typeface (a.k.a. font family) refers to the style and overall aesthetic of the characters within a font. In other words, a typeface is a family of fonts.
- 11. the anatomy of type
- 14. CAP HEIGHT X HEIGHT BASELINE ASCENDER DESCENDER ARM TAIL STEM TERMINAL EAR BOWL SHOULDER SERIF FOOT LOOP
- 15. CAP HEIGHT X HEIGHT BASELINE ASCENDER DESCENDER ARM TAIL STEM TERMINAL EAR BOWL SHOULDER SERIF FOOT LOOP BRACKET CROTCH APERTURE COUNTER
- 16. other things you should know…
- 17. Tracking ORIGINAL Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi venenatis id justo et sollicitudin. Mauris vitae gravida ipsum. Donec hendrerit elit id turpis porta, et imperdiet velit porttitor. Donec id neque a urna finibus eleifend. LOOSER TRACKING Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi venenatis id justo et sollicitudin. Mauris vitae gravida ipsum. Donec hendrerit elit id turpis porta, et imperdiet velit porttitor. Donec id neque a urna finibus eleifend. R E F E R S T O T H E S P A C I N G O F A W O R D O R S E R I E S O F T E X T
- 18. Kerning Lorem ipsum S O M E T I M E S C O N F U S E D W I T H T R A C K I N G – K E R N I N G I S T H E S P A C E B E T W E E N I N D I V I D U A L L E T T E R S O R C H A R A C T E R S Lorem ipsum *Original *Adjusted Kerning
- 19. Leading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi venenatis id justo et sollicitudin. Mauris vitae gravida ipsum. Donec hendrerit elit id turpis porta, et imperdiet velit porttitor. Donec id neque a urna finibus eleifend. Nunc at leo ut erat auctor scelerisque. Fusce volutpat magna at eleifend placerat. Vivamus dapibus tincidunt tempus. Donec fringilla risus arcu, tempus semper dui lobortis ut. Etiam consequat, ante ut tempor consequat, lorem neque malesuada metus, ut maximus eros risus cursus quam. R E F E R S T O T H E S P A C E B E T W E E N L I N E S O F T E X T
- 20. Typography 101 A B E G I N N E R ’ S G U I D E T O A L L T H I N G S T Y P E Did you find this helpful? Share the love with a friend!