Typography and Its Importance in Information Hierarchy
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The document discusses various topics related to user experience design including business analysis, usability engineering, user research, content strategy, information architecture, interaction design, visual design, and typography. It provides information on each topic and recommendations. For example, it notes that testing found 12 point text had better legibility and search speed on e-readers. It also discusses typographic style and the importance of testing designs with users. Overall, the document offers an overview of key aspects of user experience design and strategies to consider.
Typography and Its Importance in Information Hierarchy
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- 2. 5/15/2015 2 Business Analysis Usability Engineering User Experience Planning Content Publishing Information Architecture Interaction Design Visual & Information Design Product definitions, mission and Vision Perform primary Research Create UX Brief, establish personas, set strategy, & do more research Collect content Establishing governance Organize content and Navigation Create wireframes, design interaction and patterns Build graphics, layout, and style guide Interaction Design Visual & Information Design Create wireframes, interactions, and patterns Build graphics, layout, and style guide
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- 8. 5/15/2015 8 Establishing a typographic style aids in branding too!
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- 13. 5/15/2015 13 ▪ ▪ TEST YOUR USERS! Words per minute Correct answers Mean Std. dev. Mean Std. dev. Sans serif 207.9 Font 5.35 2.20 Serif 206.2 48.5 5.07 2.20
- 15. 5/15/2015 15 ▪ ▪ ▪ ▪ ▪ Tests with e-readers noted a significant increase in search and speed with 12 pt text ▪ Best overall legibility was achieved by Times New Roman and Arial typefaces ▪
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- 27. 5/15/2015 27 This is a longer subhead This is a subhead This subhead is also longer This is a subhead
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- 30. 5/15/2015 30 “Letters should never be forced into a preconceived framework, for instance a square.” Lazio Moholy-Nagy ▪
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- 36. 5/15/2015 36 This headline is here because of the rule of thirds
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