#UCASDesign - colour and portfolio

Editor's Notes

• #70: Multi award-winning, the BA (Hons) Creative Advertising course, for the past 25 years, has been internationally recognised as a centre of excellence. In that time it has produced many hundreds of creative thinkers for the advertising, design and communications industries.   Each year our students work with some of the world’s leading ad agencies and practitioners to make sure they are inspired and assisted by the best and by the time they graduate, are at the top of their game.   This year alone, we have worked on briefs, received work experience and internships and engaged in many different ways with more than sixty major companies, including: Saatchi & Saatchi, Google, Droga5 NY, Bartle Bogle Hegarty, 4Creative, Wieden & Kennedy, Mother, Creature, Grey London & NY, Publicis, JWT, Leo Burnett, VCCP, Lucky Generals, WCRS, Adam & Eve DDB, Ogilvy, Brothers & Sisters, Mr President, 180 Amsterdam, Dare, and many more…
• #71: “Advertising is like a graphics course on steroids”, said one of our students. And it’s true. We are looking for high-energy, idea-fuelled students who want to do more than sit at a Mac twiddling around with logos. This course is about conceptual thinking to the highest degree, getting to understand human behaviour and looking for insights; then developing killer strategies to ultimately create some of the most high profile communications in the world.
• #72: •A bright and agile mind •An interest in people – let’s call it people-watching! •Be a potential problem solver •Keeping up with current affairs. •Be witty •Be edgy •And a little odd! •Be a ‘sponge’ - Soak up the world around you. Watch films, read books, be aware. •Possess design skills and have love of language and communicating - It’s great if you have graphic skills, but it’s not a necessity - some of the greatest creatives can’t draw for toffee. As an advertising creative you will have opportunities to work with top writers, film directors, photographers, illustrators and designers to make your ideas the very best they can be. Equally with writing, it’s about how people talk to one another, not formal language, so you may not be an A star English student, but just love talking!
• #73: You are being challenged at every step. In the first year you learn how to present and how to do stand-up comedy. You’ll work on lots of lateral thinking briefs – creating characters, visiting London to work on briefs and generally develop your cultural awareness. You’ll be learning how the communications industry works and all the roles within it. You will present in agencies and start networking from scratch. We’ll take you to a European City (Berlin this year) to look at advertising and design companies and even pay for you. You will also be learning creative and practical skills like film and editing, coding, software skills, art direction and writing.   The second year gets trickier, with lots of relevant film, art direction, photography and writing workshops. You’ll get lots of ad agency contact too, plus a 2 week work experience. You can also join the now legendary Bucks Ad School New York trip.   The third year is about honing your acquired skills, looking for insights and developing strategically strong campaigns that make up a knock-out folio to stun the world. You’ll get so much industry contact you’ll already feel part of that world, plus work experience and internships will leave you with an unrivalled start.
• #74: Work experience is an essential part of the course, with all students awarded placements at top London ad agencies. You go in teams of two, known as ‘creative teams’, mirroring how industry works. Here’s - Hannah & Jo on placement at Dare (now creative team at AIS) Alexandro & Andrew on placement at BBH (Now creative team at TBWA) Chris & Tom on placement at LBi (now creatives at Grey and the BBC respectively)
• #75: This ‘London Ink’ poster was part of a campaign, by Dunja & Yonca’s (now at Publicis London & Jung von Matt in Berlin), which won a Best in Show at the D&AD New Blood Festival and a place in the International Cream awards for best newcomers. It formed part of their ‘advertising book’ which consists of speculative ad campaigns .
• #76: – it’s creative problem solving for brands and social and world issues. You’ll be involved in doing product development, app design, TV programming and web concepts amongst other things. You will get to fully understand social media and what a social idea is. More than that, you will be joining one of the most exciting industries employing the most creative and clever minds.. Here, Linda and Alex (now at Saatchi & Saatchi) show how rather than a ‘normal’ campaign for Sainsbury’s. The company could tackle a ‘human truth’ – that children refuse to eat veggies. So they turned vegetables into ‘sweets’. For example, by simply renaming Broccoli as ‘rainforest mini-trees’
• #77: Ben & Kendal (now a creative team at Lucky Generals) hit a nerve on social media – producing a campaign to get people pronouncing Nike correctly.   The campaign went viral in days, getting global press and TV coverage
• #78: Creative Advertising at Bucks has an amazing 94% employment success rate. To really benefit from countless opportunities available, Wyconbe is ideal, as you’ll need to be based close to London. We want to get our fabulous students seen, organizing for them, both an annual London networking evening, attended by 100s of alumni and creative leaders, plus a London ‘Book’ Show at the end of the third year - this year, held at top London ad agency, Mother, and attracting creatives from all the leading companies eager to find interns.
• #79: Every year we have ‘Faces to Watch’ in Campaign magazine. This year it’s Jack & Stacey at 4 creative – every grads dream agency! (They were also voted this year’s Newcomers of the Year at Creative Circle awards). Then there’s Laila & Paul going great guns and doing great work at ultra-cool agency Karmarama.
• #80: (Match.com ad will play automatically – straight away) Our grads are everywhere…in top positions all over the globe, including London, New York, LA, San Francisco, Paris, Amsterdam, Hamburg, Berlin, Hong Kong, Beijing, Shanghai, Sydney Mumbai and Moscow. They’re just everywhere - an unrivalled industry network that feeds back into the course in many different ways. Two multi award-winning examples of grad work: T Mobile flash-mob – awarded ITV’s ad of the year, from Rick & Steve at Saatchi and Saatchi (now CDs at Droga5 in New York) . Secondly, the dreamy Match.com TV ad for Nick & Dave at Mother – produced just 6 months after graduating.
• #81: If you’re interested please take a look at the BA (Hons) Creative Advertising course on the Bucks New University website and follow us on twitter… @BucksAdSchool
• #82: If you’re interested please take a look at the BA (Hons) Creative Advertising course on the Bucks New University website and follow us on twitter… @BucksAdSchool