Successful with
                                           social Lammertyn - Pixular @UEAPME
                                              Stefaan
                                                      media - @slk8500
  Photo by massonth (a bit busy) - http://flic.kr/p/6ZwXLc
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Websites
                                           Content Management Systemen (CMS)
                      Stefaan Lammertyn
                      & Patrick Maes
                                           E-mail marketing
                      stefaan@pixular.be
                      051 25 46 44         Hosting
                      www.pixular.be       Social Media




Wednesday 4 July 12
Stefaan Lammertyn - Pixular - @slk8500
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Program
                      1. We are halfway...
                      2. Social media? Definition & Findings
                      3. Can’t see the wood for the trees
                      4. Twitter & LinkedIn: tip of the iceberg
                      5. Sociale Media 4 STOW
                      6. On your marks, get set, GO

Wednesday 4 July 12
#01




                            There was a time...

  #01 > We are halfway...
Wednesday 4 July 12
Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9G
Wednesday 4 July 12
Wednesday 4 July 12
WE ARE HALFWAY




   #01 > We are halfway
Wednesday 4 July 12
Digital is the new normal



   #01 > We zijn halfway
            are halfweg
Wednesday 4 July 12
Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm




   #01 > We zijn halfway
            are halfweg
Wednesday 4 July 12
#01 > We zijn halfway
            are halfweg
Wednesday 4 July 12
#02


                            WHAT ARE
                          SOCIAL MEDIA?
                       “Social media are the online tools and
                      platforms that people use to share their
                         opinions, insights and experiences.”



       #02 > Social media: Definition & Findings
Wednesday 4 July 12
Facts & figures

                      • Growth!
                      • Sociale media is convenient
                      • On average 55 minutes/day on Facebook
                      • 65% of TOP100 companies on Twitter
                      • All ages use this kind of media 7 > 100

Wednesday 4 July 12
#02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Findings




   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Vaststellingen




                          SCHOOL IS COOL

   #02 > Sociale media: Definitie & Vaststellingen
Wednesday 4 July 12
THEN... NOW                                      Computing
                                                                                devices




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              22
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
THEN... NOW                                     Connectivity




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              23
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
THEN... NOW                                      Life Stories




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              24
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
THEN... NOW                                      News &
                                                                             Information




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              25
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
THEN... NOW                                    Note Taking




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              26
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
THEN... NOW                                         Music




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              27
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
THEN... NOW                                      Navigation




                      http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
                                              28
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Wednesday 4 July 12
#02 > Sociale media: Definitie & Vaststellingen
Wednesday 4 July 12
In our time...

   Photo by The Next Web - http://flic.kr/p/8g2yDN

   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
#02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Findings

                      Word of Mouth is World of Mouth
                      Fans make new Fans
                      New consumer is a Trend, not a hype




                                              33
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
Findings
                      “Nothing influences a person more than the
                           recommendation of a trusted person”
                                                    Marc Zuckerberg - Facebook




                       78% consumers believe
            recommendations of others
                                              34
   #02 > Sociale media: Definitie & Vaststellingen
     #02 > Social media: Definition & Findings
Wednesday 4 July 12
http://visual.ly/social-media-and-maslow’s-hierarchy-needs
Wednesday 4 July 12
CAN’T SEE THE WOOD
                   FOR THE TREES
                      1. Blogs
                      2. Microblogs: Twitter - Yammer - ...
                      3. Social Networks: LinkedIn - Facebook -
                         Google+- ...
                      4. Media Sharing: Youtube - Slideshare -
                         Spotify - Pinterest
                      5. Location Based apps: Foursquare

#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03




                      You know these...




#03 > Can’t see the wood for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
Wednesday 4 July 12
#03 > Can’t see the wood bomen
  #03 > Door het bos de for trees
Wednesday 4 July 12
#03 > Door het bos de bomen
Wednesday 4 July 12
Wednesday 4 July 12
USE OF
                SOCIAL MEDIA
                What’s in it 4 me ?
             #04 > Odds en Pitfalls
Wednesday 4 July 12
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx


                      WHO LOOKS FOR IT,
                           WILL FIND IT
                                                                           #SM4KMO
Wednesday 4 July 12
SERENDIPITY
                      Looking for a needle in a haystack &
                      finding the farmer’s daughter instead
                                     Pek van Andel



#03 > Can’t see the wood for trees
Wednesday 4 July 12
Photo by coconinoco - http://flic.kr/p/8g9p1o

#03 > Can’t see the wood for trees
  6. Toekomst
Wednesday 4 July 12
http://richardatdell.blogspot.be/
Wednesday 4 July 12
Opportunities of SM
                                                          #04




                      1. Branding
                      2. Leadgeneration - sales support
                      3. Recruiting & PR
                      4. Market research
                      5. Loyalty


                                           55
             #04 > Odds en Pitfalls
Wednesday 4 July 12
Opportunities of SM


                      6. Internal communication
                      7. Competitive advantages
                      8. Showing expertise




                                             56
         #05 > > Odds en Valkuilen
          #04 Kansen     Pitfalls
Wednesday 4 July 12
BRANDING

                            BRANDING




                                             57
       #02 > Social media: Definition & Findings
Wednesday 4 July 12
LEAD




                                                  LEAD GENERATION


                                             58
       #02 > Social media: Definition & Findings
Wednesday 4 July 12
RECRUITMENT




                                             59
       #02 > Social media: Definition & Findings
Wednesday 4 July 12
Dare to ask your audience... RESEARCH




                                 60
Wednesday 4 July 12
INTERNAL
                                COMMUNICATION




   CONNECT
    UPDATE
     SHARE
     LEARN
  COLLABORATE         Photo by jenlen - http://flic.kr/p/7ecxTj
Wednesday 4 July 12
BRANDING
                            Expertise




                      62
Wednesday 4 July 12
#05




                                      TWITTER
                      #05 > Twitter
Wednesday 4 July 12
Twitter
                      • Microblog
                      • Text message of the Internet
                      • Tweet = message < 140 characters
                      • Constant message flow
                      • Following = people you follow
                      • Followers = people following you
                                                           Microblog
                                         64
                      #04 > Twitter
Wednesday 4 July 12
Jargon


                      • Users: @username ex. @slk8500
                      • ReTweet = Resend Tweet(RT)


                                        65
                       @SLK8500
                      #04 > Twitter                     www.pixular.be
Wednesday 4 July 12
Jargon

                      •   # HASHTAGS = Metadata = keyword
                          #KortrijkXpo #PanoramaTV #MSV2012

                      •   @slk8500: public answer

                      •   d slk8500: Direct Message - private...




                                               66
                      #04 > Twitter
Wednesday 4 July 12
Photo by coconinoco - http://flic.kr/p/8g9p1o

     6. Toekomst
Wednesday 4 July 12
#04 > Twitter
                  #04 > Twitter
Wednesday 4 July 12
69
Wednesday 4 July 12
70
Wednesday 4 July 12
71
Wednesday 4 July 12
72
Wednesday 4 July 12
http://www.jeffbullas.com   73
Wednesday 4 July 12
Tools

                      • On your PC/MAC or Smartphone
                      • www.twitter.com / search.twitter.com
                      • Application: Twitterbird/Tweetbot
                      • Combination: Hootsuite/Tweetdeck
                                          74
                      #05
                      #04 > Twitter
Wednesday 4 July 12
Efficient twittering
                      • Tell others your story
                      • Better with Added Value
                      • Use links in your messages
                      • Ask questions & give answers
                      • Share your knowledge & insights
                      • TXS, be thankful - don’t forget your
                         grandmother
                                           75
                      #04 > Twitter
                      #05
Wednesday 4 July 12
76
                       #04 > Twitter
                      #05 > Twitter
Wednesday 4 July 12
77
Wednesday 4 July 12
Why using Twitter?
                      • Listening
                      • Learning and discovering/ People/ Things
                      • Ask Question #daretoask #dta
                      • Give & Receive
                      • Share knowledge > expert
                      • Be found! SEO
                       #04 > Twitter
                      #05 > Twitter
Wednesday 4 July 12
Wednesday 4 July 12
LinkedIn

                            Networking is Just like
                                    Working


                                       80
                   #04 > LinkedIn
                  #05 > LinkedIn
Wednesday 4 July 12
LinkedIn

                      • Knowledge > Contacts
                      • Who knows who ?
                      • Professional use
                      • Status updates - recommendations - Q&A
                                                          Social
                                                         Network
                                         81
                   #04 > LinkedIn
                  #05 > LinkedIn
Wednesday 4 July 12
degrees of separation...

                                              82
                   #04 > LinkedIn
                  #05 > LinkedIn
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
EDIT




Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Groups




                                    97
                   #04 > LinkedIn
                  #04 > LinkedIn
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
LinkedIn > Network

                      • Seek and you shall find
                      • Contacts of contacts
                      • Join groups
                      • Recommendations
                      • Presentations
                      • Detect opportunities
                                          103
                   #04 > LinkedIn
                  #05 > LinkedIn
Wednesday 4 July 12
LinkedIn > Network

                      • Personal invitations
                      • Dare to ask questions
                      • Be willing to give answers
                      • Build up!
                      • Observe the hygiene of your network
                                         104
                   #04 > LinkedIn
                  #05 > LinkedIn
Wednesday 4 July 12
NO MAGIC BUT
                       STRATEGY
                                      105
     #06 > On the line, get set, GO
Wednesday 4 July 12
Social
                      Media
                      Roadmap
                                      106
     #06 > On the line, get set, GO
Wednesday 4 July 12
Pixular

  Pixular.be
Wednesday 4 July 12
Wednesday 4 July 12
SIDE EFFECT
                         PRINCIPLE

             #04 > Odds en Pitfalls
Wednesday 4 July 12
Leaflet & pills...
                                     Side effects




                                      Helpful


          #04 > Odds en Pitfalls
     6. Toekomst
Wednesday 4 July 12
To score, you must shoot

                                 111
Wednesday 4 July 12
There is a secret to Twitter success
            and it’s the same secret for all of social media,
                    especially business social media:

                      wake up & write
                             @gitomer


Wednesday 4 July 12
THOU SHALL
Photo by jpmatth - http://flic.kr/p/a8fjQQ     LISTEN
Wednesday 4 July 12
#07



                      It’s about conversations,
                             and the best
                      communicators start as
                           the best listeners
                               Brian SOLIS


Wednesday 4 July 12
LISTENING
                                                   #01




                      • Name of organization
                      • Brands & Employees
                      • Programs
                      • Website
                      • Keywords from sector
                      • Colleagues & Competitors
Wednesday 4 July 12
LISTENING
                                                          #01




                      • Let the technology work for you
                      • Monitoring
                       • Social Mention/Google Alerts
                       • Tracebuzz/Engagor

Wednesday 4 July 12
#01




Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
THOU SHALL
                                            DETERMINE
                      Photo by cliff1066™ YOUR GOALS
                                          - http://flic.kr/p/5Mf7xA

Wednesday 4 July 12
GOALS
                                                         #02




                      • Increase customer satisfaction
                      • Visibility & name recognition
                      • Market research
                      • Expertise
                      • PR
                      • Recruitment
                      • Press
  Commandment II: Thou shall determine your goals
Wednesday 4 July 12
GOALS
                                                            #02




                            Make sure your goals fit
                      into the overall marketing strategy
                               of your company


  Commandment II: Thou shall determine your goals
Wednesday 4 July 12
THOU SHALL
                                                 DEFINE YOUR
                                           TARGET AUDIENCE
                      Photo by contemplative imaging - http://flic.kr/p/6pLTXu

Wednesday 4 July 12
AUDIENCE
                                                                    #03




                      Customers
                                            Individuals
                            Prospects                     Press
             Candidates              Government
                      Young people
                                                          Seniors
             Companies               Consumers
  Commandment III: Thou shall define your targets
Wednesday 4 July 12
WHICH
                      CHANNELS?
Wednesday 4 July 12
CHANNELS   #04




Wednesday 4 July 12
THOU SHALL
                                                 DEFINE YOUR
  Photo by steve loya - http://flic.kr/p/2h3DRh   BENCKMARKS
Wednesday 4 July 12
BENCHMARKS
                                                  #05




                      • # website visitors
                      • # FB fans
                      • # Followers on Twitter
                      • Applies for information
                      • Mentions in the press
                      • ....
Wednesday 4 July 12
THOU SHALL
 Photo by police5151 - http://flic.kr/p/6gXUcq    ORGANIZE
Wednesday 4 July 12
ORGANIZE
                                                          #06




                      • Support within the organization
                      • Sensitize ...
                      • SM-coordinator
                      • Guidelines
                      • Actions & reactions

        Commandment VI: Thou shall organize
Wednesday 4 July 12
#09




                      Social Media Policy
                      Good agreements = good friends!




Wednesday 4 July 12
#09




                      Employees



Wednesday 4 July 12
#09




                      No mother-in-law!



Wednesday 4 July 12
#09




                      Trust creates Trust



Wednesday 4 July 12
#09




                      Responsibility
                       Guidelines

Wednesday 4 July 12
THOU SHALL
 Photo by Vermin Inc - http://flic.kr/p/4ymfpb    INTEGRATE
Wednesday 4 July 12
INTEGRATE
                                                     #07




                      • Both offline and online
                      • Website - newsletter - ...
                      • Print


  Commandment: Thou shall integrate social media
Wednesday 4 July 12
Wednesday 4 July 12
LOOK FOR
                                                     FANS/FRIENDS
    Photo by Anne Bennett - http://flic.kr/p/4mk5e8    FOLLOWERS
Wednesday 4 July 12
F-FACTOR
                                                              #08




                      • Word of mouth > world of mouth
                      • Who’s behind your company or brand?
                      • Go for partnership > ambassadors
                      • Support your fans!

      Commandment: Look for fans
Wednesday 4 July 12
Wednesday 4 July 12
TELL OTHERS
                                                        YOUR STORY
 Photo by Images by John 'K' - http://flic.kr/p/6kfzwS


Wednesday 4 July 12
CONVERSATION
                                                                 #09




                      • Detect interesting issues
                      • Intervene and help
                      • Give answers and dare to ask questions


Commandment IX: Thou shall start the conversation
Wednesday 4 July 12
THOU SHALL
                                                    ANALYZE AND
                                                    ORGANISEREN
 Photo by Willamor Media - http://flic.kr/p/88r8UC     ADJUST
Wednesday 4 July 12
OBSERVE
                                                   #10




                      • SM is never off the air
                      • Objectives achieved?
                      • Why (not)?
                      • What didn’t we do right?
                      • Adjust where necessary
   Commandment X: Thou shall analyze and adjust
Wednesday 4 July 12
Text




                      http://tomfishburne.com




Wednesday 4 July 12
And what have we learned today?



                                    147
Wednesday 4 July 12
#11




                        Create
                   Content for your
                audience and make your
                   audience Content
                          148
Wednesday 4 July 12
CONCLUSION
                      • Start listening
                      • Start today!
                      • Ensure added value
                      • Think before you Tweet
                      • Discover your place
                      • Search to find people/items
                                          149
     #06 >> Aan deline, get set, GO
      #06 On the lijn, klaar, start
Wednesday 4 July 12
CONCLUSION
                      • Don’t be boring, don’t start online
                        arguments
                      • Watch your manners > grandmother!
                      • Respect 1 of 3 rule
                      • Help where you can
                      • Let everyone hear from you regularly
                                           150
     #06 >> Aan deline, get set, GO
      #06 On the lijn, klaar, start
Wednesday 4 July 12
Reputation
                      The internet never forgets!




                                     151
         #05 > Kansen en Valkuilen
Wednesday 4 July 12
Wednesday 4 July 12
And now, jump !
                            153
Wednesday 4 July 12
#12




                      MAKE SURE SM
                          DOESN’T
                        BECOME SM

                      Photo by philippe leroyer - http://flic.kr/p/8eArtT
Wednesday 4 July 12
Contact
                      Questions, comments or suggestions?
                      Stefaan Lammertyn/Pixular
                      stefaan@pixular.be
                      www.sm4kmo.be
                      Follow us on Twitter:
                      @slk8500
                      #SM4KMO
Wednesday 4 July 12
exeptional living


Wednesday 4 July 12

More Related Content

PDF
Lerend Netwerk VOKA - Management Assistants
PDF
Delaware - introduction in social media. Opportunities B2B
PDF
Sociale Media voor KMO's, wat kan ik ermee? Voka Oost-Vlaanderen
PDF
Sociale media voor huisartsen. Kansen en Valkuilen
PDF
Successful with social media. How to?
PDF
Zorgvuldig met social media, social media in de zorg
Lerend Netwerk VOKA - Management Assistants
Delaware - introduction in social media. Opportunities B2B
Sociale Media voor KMO's, wat kan ik ermee? Voka Oost-Vlaanderen
Sociale media voor huisartsen. Kansen en Valkuilen
Successful with social media. How to?
Zorgvuldig met social media, social media in de zorg

What's hot (9)

PDF
Eerst zaaien, dan oogsten. Sociale media voor tuincentra.
PDF
Van contacten naar contracten. Sociale media en vastgoed, vast goed !
PDF
Sociale media en politici: gemeenteraadsverkiezingen
PDF
Social media voor ocmw secretarissen
PDF
Social Media Strategy
PPTX
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
PDF
Bang For The Buck Sm Measurement
PPTX
Faith Based Business Continuity Plan Overview V2
Eerst zaaien, dan oogsten. Sociale media voor tuincentra.
Van contacten naar contracten. Sociale media en vastgoed, vast goed !
Sociale media en politici: gemeenteraadsverkiezingen
Social media voor ocmw secretarissen
Social Media Strategy
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Bang For The Buck Sm Measurement
Faith Based Business Continuity Plan Overview V2
Ad

Similar to UEAPME (20)

PDF
PDF
Sociale Media in het basisonderwijs: Kansen & Valkuilen
PDF
Social Media Small Companies 10dec09
PDF
Médias Sociaux en Belgique et ailleurs
PPT
HRSA Social Media Webcast: Connecting With Your Target Audience
PDF
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slides
PPTX
What is social media
PPTX
Social Media for Communication 101
KEY
MAS Social Media 1 - Intro
PDF
Enterprise Social Media - by KME Internet Marketing of DC
DOCX
E-Marketing Social Media
PDF
Social Media for Business
PDF
100824 West Sussex PCT Introduction to social media
PDF
100726 Introduction to Social Media and NHS
PPTX
Driving Social Media Traffic to Your Hybrid Event
PDF
SEO At The Intersection of Social Media
PDF
Social Media Webcast Handouts 10.2.09
PPT
01.Key trends in socialmedia
PPTX
Social Media for Teachers 2014
PPTX
Promoting Your Programs through Social Media
Sociale Media in het basisonderwijs: Kansen & Valkuilen
Social Media Small Companies 10dec09
Médias Sociaux en Belgique et ailleurs
HRSA Social Media Webcast: Connecting With Your Target Audience
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slides
What is social media
Social Media for Communication 101
MAS Social Media 1 - Intro
Enterprise Social Media - by KME Internet Marketing of DC
E-Marketing Social Media
Social Media for Business
100824 West Sussex PCT Introduction to social media
100726 Introduction to Social Media and NHS
Driving Social Media Traffic to Your Hybrid Event
SEO At The Intersection of Social Media
Social Media Webcast Handouts 10.2.09
01.Key trends in socialmedia
Social Media for Teachers 2014
Promoting Your Programs through Social Media
Ad

More from Pixular - Kortrijk - Roeselare - Stefaan Lammertyn (20)

PPTX
Help! Mijn kind leeft online. Sociale media voor ouders en leerkrachten.
PDF
Té gek. Sociale media voor psychiater. Wat us als arts moet weten over de nie...
PDF
Sociale media. Yes, We can. Wat u als bankier moet weten over netwerken. Hoe ...
PDF
Social media in de advocatenpraktijk. Meester, bent u nog mee?
PDF
Social Media in de tandartsenpraktijk. Wat u als tandarts moet weten over de ...
PDF
Maak van je medewerkers jouw medeMerkers
PDF
Wat u als financieel directeur van een gemeente moet weten over social media
PDF
Digitaal is het nieuwe normaal: eigentijds communiceren als moderne zorginste...
PDF
Optimaal netwerken met Linkedin. Je bent wie je kent.
PDF
Modern communiceren als ziekenhuis: digitaal is de nieuwe moedertaal.
PDF
Digitaal is de nieuwe moedertaal: storytelling, dialogeren en converseren kan...
PDF
Online communiceren en dialogeren met patiënten. Yes, we can!
PDF
PDF
Digitaal is de nieuwe moedertaal.
PDF
Successful with social media: inspiration session for sales
PDF
Interior Concept Roeselare - ICOR
PDF
Help Mijn kind leeft online - voor ouders en opvoeders
PDF
Linkedin voor Pro's. Nieuwe klanten via Linkedin
PDF
Meer Levensloop met sociale media! Hoe sociale media inzetten voor jouw veren...
PDF
Social media voor communicatieprofessionals in spe.
Help! Mijn kind leeft online. Sociale media voor ouders en leerkrachten.
Té gek. Sociale media voor psychiater. Wat us als arts moet weten over de nie...
Sociale media. Yes, We can. Wat u als bankier moet weten over netwerken. Hoe ...
Social media in de advocatenpraktijk. Meester, bent u nog mee?
Social Media in de tandartsenpraktijk. Wat u als tandarts moet weten over de ...
Maak van je medewerkers jouw medeMerkers
Wat u als financieel directeur van een gemeente moet weten over social media
Digitaal is het nieuwe normaal: eigentijds communiceren als moderne zorginste...
Optimaal netwerken met Linkedin. Je bent wie je kent.
Modern communiceren als ziekenhuis: digitaal is de nieuwe moedertaal.
Digitaal is de nieuwe moedertaal: storytelling, dialogeren en converseren kan...
Online communiceren en dialogeren met patiënten. Yes, we can!
Digitaal is de nieuwe moedertaal.
Successful with social media: inspiration session for sales
Interior Concept Roeselare - ICOR
Help Mijn kind leeft online - voor ouders en opvoeders
Linkedin voor Pro's. Nieuwe klanten via Linkedin
Meer Levensloop met sociale media! Hoe sociale media inzetten voor jouw veren...
Social media voor communicatieprofessionals in spe.

Recently uploaded (20)

DOCX
Center Enamel A Strategic Partner for the Modernization of Georgia's Chemical...
DOCX
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
PDF
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
PPTX
Portfolio Example- Market & Consumer Insights – Strategic Entry for BYD UK.pptx
PPTX
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
PPTX
33ABJFA6556B1ZP researhchzfrsdfasdfsadzd
PDF
Chapter 2 - AI chatbots and prompt engineering.pdf
DOCX
Emerging Dubai Investment Opportunities in 2025.docx
PDF
HQ #118 / 'Building Resilience While Climbing the Event Mountain
PDF
Engaging Stakeholders in Policy Discussions: A Legal Framework (www.kiu.ac.ug)
PPTX
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
PPTX
2 - Self & Personality 587689213yiuedhwejbmansbeakjrk
PDF
Middle East's Most Impactful Business Leaders to Follow in 2025
PDF
Comments on Clouds that Assimilate Parts I&II.pdf
PPTX
operations management : demand supply ch
PPTX
IMM marketing mix of four ps give fjcb jjb
PDF
Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Ce...
PDF
Tortilla Mexican Grill 发射点犯得上发射点发生发射点犯得上发生
PPTX
IITM - FINAL Option - 01 - 12.08.25.pptx
PDF
Sustainable Digital Finance in Asia_FINAL_22.pdf
Center Enamel A Strategic Partner for the Modernization of Georgia's Chemical...
Handbook of Entrepreneurship- Chapter 5: Identifying business opportunity.docx
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
Portfolio Example- Market & Consumer Insights – Strategic Entry for BYD UK.pptx
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
33ABJFA6556B1ZP researhchzfrsdfasdfsadzd
Chapter 2 - AI chatbots and prompt engineering.pdf
Emerging Dubai Investment Opportunities in 2025.docx
HQ #118 / 'Building Resilience While Climbing the Event Mountain
Engaging Stakeholders in Policy Discussions: A Legal Framework (www.kiu.ac.ug)
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
2 - Self & Personality 587689213yiuedhwejbmansbeakjrk
Middle East's Most Impactful Business Leaders to Follow in 2025
Comments on Clouds that Assimilate Parts I&II.pdf
operations management : demand supply ch
IMM marketing mix of four ps give fjcb jjb
Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Ce...
Tortilla Mexican Grill 发射点犯得上发射点发生发射点犯得上发生
IITM - FINAL Option - 01 - 12.08.25.pptx
Sustainable Digital Finance in Asia_FINAL_22.pdf

UEAPME

  • 1. Successful with social Lammertyn - Pixular @UEAPME Stefaan media - @slk8500 Photo by massonth (a bit busy) - http://flic.kr/p/6ZwXLc Wednesday 4 July 12
  • 5. Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social Media Wednesday 4 July 12
  • 6. Stefaan Lammertyn - Pixular - @slk8500 Wednesday 4 July 12
  • 9. Program 1. We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees 4. Twitter & LinkedIn: tip of the iceberg 5. Sociale Media 4 STOW 6. On your marks, get set, GO Wednesday 4 July 12
  • 10. #01 There was a time... #01 > We are halfway... Wednesday 4 July 12
  • 11. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9G Wednesday 4 July 12
  • 13. WE ARE HALFWAY #01 > We are halfway Wednesday 4 July 12
  • 14. Digital is the new normal #01 > We zijn halfway are halfweg Wednesday 4 July 12
  • 15. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm #01 > We zijn halfway are halfweg Wednesday 4 July 12
  • 16. #01 > We zijn halfway are halfweg Wednesday 4 July 12
  • 17. #02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 18. Facts & figures • Growth! • Sociale media is convenient • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • All ages use this kind of media 7 > 100 Wednesday 4 July 12
  • 19. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 20. Findings #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 21. Vaststellingen SCHOOL IS COOL #02 > Sociale media: Definitie & Vaststellingen Wednesday 4 July 12
  • 22. THEN... NOW Computing devices http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 22 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 23. THEN... NOW Connectivity http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 23 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 24. THEN... NOW Life Stories http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 24 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 25. THEN... NOW News & Information http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 25 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 26. THEN... NOW Note Taking http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 26 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 27. THEN... NOW Music http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 27 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 28. THEN... NOW Navigation http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 28 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 30. #02 > Sociale media: Definitie & Vaststellingen Wednesday 4 July 12
  • 31. In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 32. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 33. Findings Word of Mouth is World of Mouth Fans make new Fans New consumer is a Trend, not a hype 33 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 34. Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 34 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 36. CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5. Location Based apps: Foursquare #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 37. #03 You know these... #03 > Can’t see the wood for trees Wednesday 4 July 12
  • 38. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 40. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 41. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 42. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 43. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 44. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 45. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 47. #03 > Can’t see the wood bomen #03 > Door het bos de for trees Wednesday 4 July 12
  • 48. #03 > Door het bos de bomen Wednesday 4 July 12
  • 50. USE OF SOCIAL MEDIA What’s in it 4 me ? #04 > Odds en Pitfalls Wednesday 4 July 12
  • 51. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMO Wednesday 4 July 12
  • 52. SERENDIPITY Looking for a needle in a haystack & finding the farmer’s daughter instead Pek van Andel #03 > Can’t see the wood for trees Wednesday 4 July 12
  • 53. Photo by coconinoco - http://flic.kr/p/8g9p1o #03 > Can’t see the wood for trees 6. Toekomst Wednesday 4 July 12
  • 55. Opportunities of SM #04 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 55 #04 > Odds en Pitfalls Wednesday 4 July 12
  • 56. Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 56 #05 > > Odds en Valkuilen #04 Kansen Pitfalls Wednesday 4 July 12
  • 57. BRANDING BRANDING 57 #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 58. LEAD LEAD GENERATION 58 #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 59. RECRUITMENT 59 #02 > Social media: Definition & Findings Wednesday 4 July 12
  • 60. Dare to ask your audience... RESEARCH 60 Wednesday 4 July 12
  • 61. INTERNAL COMMUNICATION CONNECT UPDATE SHARE LEARN COLLABORATE Photo by jenlen - http://flic.kr/p/7ecxTj Wednesday 4 July 12
  • 62. BRANDING Expertise 62 Wednesday 4 July 12
  • 63. #05 TWITTER #05 > Twitter Wednesday 4 July 12
  • 64. Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message flow • Following = people you follow • Followers = people following you Microblog 64 #04 > Twitter Wednesday 4 July 12
  • 65. Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 65 @SLK8500 #04 > Twitter www.pixular.be Wednesday 4 July 12
  • 66. Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #MSV2012 • @slk8500: public answer • d slk8500: Direct Message - private... 66 #04 > Twitter Wednesday 4 July 12
  • 67. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. Toekomst Wednesday 4 July 12
  • 68. #04 > Twitter #04 > Twitter Wednesday 4 July 12
  • 74. Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 74 #05 #04 > Twitter Wednesday 4 July 12
  • 75. Efficient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 75 #04 > Twitter #05 Wednesday 4 July 12
  • 76. 76 #04 > Twitter #05 > Twitter Wednesday 4 July 12
  • 78. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #05 > Twitter Wednesday 4 July 12
  • 80. LinkedIn Networking is Just like Working 80 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  • 81. LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 81 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  • 82. degrees of separation... 82 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  • 97. Groups 97 #04 > LinkedIn #04 > LinkedIn Wednesday 4 July 12
  • 103. LinkedIn > Network • Seek and you shall find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 103 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  • 104. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 104 #04 > LinkedIn #05 > LinkedIn Wednesday 4 July 12
  • 105. NO MAGIC BUT STRATEGY 105 #06 > On the line, get set, GO Wednesday 4 July 12
  • 106. Social Media Roadmap 106 #06 > On the line, get set, GO Wednesday 4 July 12
  • 109. SIDE EFFECT PRINCIPLE #04 > Odds en Pitfalls Wednesday 4 July 12
  • 110. Leaflet & pills... Side effects Helpful #04 > Odds en Pitfalls 6. Toekomst Wednesday 4 July 12
  • 111. To score, you must shoot 111 Wednesday 4 July 12
  • 112. There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomer Wednesday 4 July 12
  • 113. THOU SHALL Photo by jpmatth - http://flic.kr/p/a8fjQQ LISTEN Wednesday 4 July 12
  • 114. #07 It’s about conversations, and the best communicators start as the best listeners Brian SOLIS Wednesday 4 July 12
  • 115. LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & Competitors Wednesday 4 July 12
  • 116. LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/Engagor Wednesday 4 July 12
  • 120. THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://flic.kr/p/5Mf7xA Wednesday 4 July 12
  • 121. GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goals Wednesday 4 July 12
  • 122. GOALS #02 Make sure your goals fit into the overall marketing strategy of your company Commandment II: Thou shall determine your goals Wednesday 4 July 12
  • 123. THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://flic.kr/p/6pLTXu Wednesday 4 July 12
  • 124. AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall define your targets Wednesday 4 July 12
  • 125. WHICH CHANNELS? Wednesday 4 July 12
  • 126. CHANNELS #04 Wednesday 4 July 12
  • 127. THOU SHALL DEFINE YOUR Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKS Wednesday 4 July 12
  • 128. BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • .... Wednesday 4 July 12
  • 129. THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq ORGANIZE Wednesday 4 July 12
  • 130. ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organize Wednesday 4 July 12
  • 131. #09 Social Media Policy Good agreements = good friends! Wednesday 4 July 12
  • 132. #09 Employees Wednesday 4 July 12
  • 133. #09 No mother-in-law! Wednesday 4 July 12
  • 134. #09 Trust creates Trust Wednesday 4 July 12
  • 135. #09 Responsibility Guidelines Wednesday 4 July 12
  • 136. THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGRATE Wednesday 4 July 12
  • 137. INTEGRATE #07 • Both offline and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social media Wednesday 4 July 12
  • 139. LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERS Wednesday 4 July 12
  • 140. F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fans Wednesday 4 July 12
  • 142. TELL OTHERS YOUR STORY Photo by Images by John 'K' - http://flic.kr/p/6kfzwS Wednesday 4 July 12
  • 143. CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questions Commandment IX: Thou shall start the conversation Wednesday 4 July 12
  • 144. THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUST Wednesday 4 July 12
  • 145. OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjust Wednesday 4 July 12
  • 146. Text http://tomfishburne.com Wednesday 4 July 12
  • 147. And what have we learned today? 147 Wednesday 4 July 12
  • 148. #11 Create Content for your audience and make your audience Content 148 Wednesday 4 July 12
  • 149. CONCLUSION • Start listening • Start today! • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items 149 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, start Wednesday 4 July 12
  • 150. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 150 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, start Wednesday 4 July 12
  • 151. Reputation The internet never forgets! 151 #05 > Kansen en Valkuilen Wednesday 4 July 12
  • 153. And now, jump ! 153 Wednesday 4 July 12
  • 154. #12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtT Wednesday 4 July 12
  • 155. Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMO Wednesday 4 July 12