Ui & ux insights via case stydies
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1) The document discusses UI/UX insights and case studies from work with various clients. It covers topics like requirements gathering, user research, prototyping, design, and delivery. 2) A sample persona for a customer success manager is described, including her goals, tasks, and tools used. 3) The outcome of one project is discussed, where mobile optimization and an analytical monitoring application were developed based on research and collaborative design processes. The client was happy with the results.
![Lets draw a persona
Her every day tasks and Over all goals are:
Win over new opportunities by proposing the right solution as per customer requirements
• Scenario
• The company is in discussions with a new customer. Samantha has got the requirements and
is now responsible for providing the customer with details of where [24]7 solutions could
help them and also run a POC to win over the deal.
• Task(s)
• - Opportunity sizing
• - Proposing best practices
• - Designing models and running experiments
Jane is 32 and Married](https://image.slidesharecdn.com/uiuxinsightsviacasestydies-170717070243/85/Ui-amp-ux-insights-via-case-stydies-28-320.jpg)
Ui & ux insights via case stydies
- 1. UI & UX insights via case studies By S. Somu Arumugam
- 2. Logos I have worked so far
- 4. What we see here?
- 6. MVP?
- 7. MDP?
- 10. U and I ?
- 11. Out P…ut ? Out C…ome?
- 12. U and X ?
- 13. BuildRequirements Gathering Knowledge Transfer Discovery Design Support
- 14. BuildRequirements Gathering Knowledge Transfer Discovery Design Support List of user groups List of tasks Business drivers Brand strategy Users Business Technology Technical drivers Content strategy
- 15. BuildRequirements Gathering Knowledge Transfer Discovery Design Support List of user groups List of tasks Task matrix Task-flow analysis Visual design requirements Usability evaluation UI design requirements Business drivers Brand strategy Users Business Technology Technical drivers Deliverables UI Design Brief Navigation Model Content strategy Research Analysis User Interviews Surveys User profiles & personas UI design requirements Competitive Benchmark
- 16. BuildRequirements Gathering Knowledge Transfer Discovery Design Support List of user groups List of tasks Task matrix Task-flow analysis Visual design requirements Usability evaluation UI design requirements Business drivers Brand strategy Users Business Technology Technical drivers Deliverables UI Design Brief Navigation Models Wireframes Usability evaluation (Peer) Visual Design Interface Design Deliverables Navigation Model Wireframes Screen designs Content strategy Research Analysis User Interviews Surveys User profiles & personas Task flow diagram Scenario Models Card Sort Usability Testing Eye Tracking Scenario diagrams UI design requirements Competitive Benchmark
- 17. BuildRequirements Gathering Knowledge Transfer Discovery Design Support Style guide UI Assets Documentation User assistance Deliverables Style guide These can be client inputs, dev. team activities or combined activities Core Activities Conditional Support
- 18. How far Personas are important? List of user groups List of tasks Users
- 19. Persona
- 20. Are you developing an generic application? Or developing an application which have characteristics and specific usage?
- 21. Problem Statement of a fast phased it consulting company`s customer success manager Retail Customers often face the Broken Scrambled experience for their products and services, due to disintegrated information system. Now is the high time to look back and change the experience of frustrated Customers who are tired of explaining their problem to their call center executives multiple times via multiple channels. Their expectations are high and more demanding. This frame work (247 central) can handle this expectations by providing the right info via its integrated predictive platform to maintain high C-sat levels and provide sophisticate information to the Business owners with timely triggers and report insights.
- 22. Our Understandings via probing Long office hours, Daily coming to office is to fire fight. Issues are coming to me when it is out of my hands Scared to take client side calls with out knowing the status Frustrations & Pain points No centralized place to monitor issues Reports are difficult to analyze and are mere data dumps Long time to code and deploy models
- 23. How can you define your characteristics of your application ?
- 24. Jane José and her current status
- 25. Persona can define your app experience High potential / Multi tasking Static / Dynamic Change pivot / steady Move things / Attracting things Map with your App`s attribute with Jane`s Attribute
- 26. Persona can define your app experience Gentle / Light / Reliable Map with your App`s attribute with Jane`s Attribute
- 27. Persona can define your app experience Wind / Water Map with your App`s attribute with Jane`s Attribute
- 28. Lets draw a persona Her every day tasks and Over all goals are: Win over new opportunities by proposing the right solution as per customer requirements • Scenario • The company is in discussions with a new customer. Samantha has got the requirements and is now responsible for providing the customer with details of where [24]7 solutions could help them and also run a POC to win over the deal. • Task(s) • - Opportunity sizing • - Proposing best practices • - Designing models and running experiments Jane is 32 and Married
- 29. Lets draw a persona • Goal 2: Implementing the solution and ensuring the promised targets are met by fine tuning the solution • Scenario • Based on the proposal and SOW the customer has agreed to go live with the solution. Samantha has to deploy the solution and also ensure that targets and revenue growth as promised is met • Task(s) • - Capture customer data • - Build models by validating offline data • - Deploy the model by working with the engineering team • - Design Experiments and retrain models • - Manage campaigns to ensure right channels are targeted • Tools & Resources used • Reports, Campaign Manager, Prediction Console, Spirit, Modeling workbench Jane is 32 and Married
- 30. User representative • Has statistical knowledge and is highly analytical • Works with multiple teams and stakeholders to ensure that the solution is aptly implemented • Highly charged and enthusiastic worker • The first point of contact in while firefighting issues customers are having with the implemented solution
- 31. White boards / Collaborative design
- 32. White boards / Collaborative design
- 33. Wires frames
- 34. Mobile version optimization (ideation)
- 35. Analytical tool with script enablers and reports
- 36. App for monitoring sales volume against different parameters
- 37. Contextual Customer Support implementation
- 38. Analytical tool with script enablers and reports
- 39. Making the small success a victory
- 40. Analytical tool with Monitoring and report sync
- 41. The Outcome • Our research drove decision-making for the specific scenarios with mobile strategy. By providing platform- specific opportunities we carved the design strategy with the actively participating team with online tools. We improved the application`s readability, search, engagement, navigation and the contribution experience first on the tablet, as well as for mobile and desktop resolutions. • Do you wanna see Jane`s face now?
- 42. Jane José and her Experienced status
- 44. They refer us to their friends
- 45. Craft your IA
- 47. Amazing ideas may not be usable Design is about how it works for its user
- 48. Keep it simple Not simpler
- 49. Thank you