Ui Brief
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The document discusses the core functions of an enterprise as outlined by Peter Drucker in 1973, emphasizing marketing and innovation as key drivers for customer creation. It introduces 'u.i.', an innovative design agency in the test and measurement industry focused on enhancing user interfaces and building customer relationships. The agency aims to provide value-added outsourcing services and innovative solutions while adhering to principles from notable thinkers in business and design.
Ui Brief
- 1. U.I. ™ interfacing with the user
- 2. It’s about the basics from the book “Management” Peter Drucker, 1973 , Because its purpose is to create a customer, The enterprise has only t wo basic functions : Marketing & Innovation September 1st, 2003 interfacing with the user 2
- 3. Marketing & innovation from the book “Management” Peter Drucker, 1973 , Marketing is the exchange of products and ser vices for money. Innovation is finding new ways to do that better. September 1st, 2003 interfacing with the user 3
- 4. In Today’s environment... ... Test & Measurement firms will survive ONLY through innovative solutions supplied to MORE customers. September 1st, 2003 interfacing with the user 4
- 5. Introducing U.I. The first Innovation & Design Agency in the Test & Measurement industry ! Interfacing with your end-users, Providing value-added outsourcing services, Creating innovative solutions for the T&M world. September 1st, 2003 interfacing with the user 5
- 6. U.I. : “User Interface” from Wikipedia, the free encyclopedia < www.wikipedia.org > The user interface is the part of a system exposed to a user. The system can be any kind of machine, also computerized systems and soft ware. As for soft ware, the user interface is usually the only part a user ever sees. The user interacts with a system through its user interface. The design of the user interface is relevant for the user's understanding of the system and thus for the system's usability or user-friendliness. September 1st, 2003 interfacing with the user 6
- 7. Interfacing with The User Being constently in touch with the T&M end-users, U.I. will help you : Learn more about your customers Build strong relationships with your customers Make your customers successful September 1st, 2003 interfacing with the user 7
- 8. U.I. Outsourcing Services Lead by Test & Measurement industry fellows Product Marketing Soft ware Engineering Sales Support September 1st, 2003 interfacing with the user 8
- 9. The U.I. Core Principles “It is the customer who determines what a business is.” - Peter Drucker, “Management” “Know the enemy and the battlefield better than the enemy does.” - Sun Tzu, “Art of War” a n d : Bus i n e s s is a lon r i de ! g j o u r ne y, e n joy t h e September 1st, 2003 interfacing with the user 9
- 10. The U.I. Principles of Design Raymond Loewy’ s “Most Advanced Yet Acceptable” Steve Jobs’ s “Think Different” September 1st, 2003 interfacing with the user 10
- 11. U.I. in brief September 1st, 2003 interfacing with the user 11
- 12. Visit us soon at : :) www.userinterface.cc U.I.™ is a department of Content+Co. September 1st, 2003 interfacing with the user 12