Ultimate efficiency hacks webinar
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Bobby Chadha and Mak Kigaraba are key figures at Solna, a company providing a free invoicing tool for small businesses that leverages credit scoring data to streamline cash flow management. The document outlines essential marketing strategies for small businesses, emphasizing the importance of online presence, customer feedback, and timely invoicing for improving sales and customer relationships. The overarching goal of Solna is to empower entrepreneurs to effectively manage their financial administration and enhance profitability.
Ultimate efficiency hacks webinar
- 2. Bobby Chadha Chartered Accountant, Small Business Mentor & Product Innovation in a top 4 firm Bobby works within two realms; as a chartered accountant and mentor for small business start-ups, but also a product manager. Bobby has built products such as QuickBooks for Silicon Valley legend Intuit in both the U.K and France. @bobbychadha0 bobbychadha.com
- 3. Makera Kigaraba Co-founder & Head of Product at Solna Working as a product manager for likes of Betfair, QuickBooks and Thomson Reuters, Mak noticed the pain that small businesses go through when chasing their late-paying customers. Now he spends his days solving their problems by leading Solna’s product and development teams. @MakeraK makera@solna.io
- 4. 4 Solna is a free intuitive invoicing tool for entrepreneurs. It is the first platform of its kind to be powered by credit scoring data. It automates the admin and offers intelligent insights, helping users stay on top of their cash- flow, get paid more efficiently, and manage risk. Founded in 2017, Solna’s mission is to empower a generation of entrepreneurs to turn their passions into profit. What is Solna?
- 5. 5 • Key milestones in the small business sales lifecycle • Free apps that can be used at each point • Tips for each stage; from marketing, to seeking feedback from clients • Q&A Agenda
- 6. 6 Market to Customers Win Customers Plan & Provide Service Listen to Customers Invoice Customers Get Paid Small Business Journey
- 7. Marketing 1
- 8. 8 Build your online presence Reaching people today is easier but more complex than ever. ● 97% of consumers use the web to search for products, services, and local businesses ● Always mention your location on your site. A common search is ‘…nearby’ ● A Google listing is a simple way to attract customers gybo.com/business ● Test the performance of your website using free tools - g.co/testmysite
- 9. 9 Attract customers online Useful content should be at the core of your marketing. ● Don’t be afraid to give valuable and relevant content away for free. It’s good for your customers as well as your bottom line ● Search for industry related keywords and keep track of popular topics using Google Trends https://trends.google.co.uk/trends/ ● Distribute via relevant social channels – don’t try and do them all
- 10. 10 Don’t forget about word of mouth 62% of customers search online for peer reviews… ● BUT…90% believe recommendations from a friend ● Listen to your clients, and guide them to publish reviews on Google, Trustpilot and other relevant review sites for your business, e.g. Checkatrade for builders ● Tip: Don’t be afraid to ask for referrals. “If you’re happy with the service you’ve experienced, do you know anyone else who can benefit like you did?”
- 11. Win Customers 2
- 12. Use free CRM tools to optimise, and manage, relationships and interactions in one place. ● Track leads and potential customers ● Stay connected to customers ● Manage profitability and pipeline ● Tip: Store key insights about the client such as a key dates and kids names 12 CRM
- 13. Plan & Deliver 3
- 14. There is a difference between being busy and productive. The right tools will help you: ● Maximise your time and energy ● Focus on the right things together as a team ● Increase your (and your team’s) output and efficiencies ● Tip: Keep it simple with Kanban 14 Productivity
- 16. Don’t underestimate the power of customer feedback. ● Not meeting expectations can make or break your business ● Use surveys to find out what your customers REALLY want ● Use the same apps to capture leads at trade shows and events ● Tip: Pen and paper works too 16 Listen to your Customers
- 17. Get Paid 5
- 18. Don’t wait to invoice ● 67% of SMEs in the U.K wait over 1.5 weeks post work completion to invoice customers ● Invoicing within 3 days of completed work, increases prompt payment significantly ● Create a professional looking invoice that reflects the brand of your start-up 18 Invoice & Payment
- 19. Summary ● Have a plan around how you want to market to customers ● Always ask clients for their feedback. Be sincere. ● Take invoicing seriously, do not wait to send out the invoice post work completion. ● Have a growth mindset, every challenge is an opportunity to learn something new. 19
- 20. 20 Q&A
- 21. ThanksSign up for free invoicing at Solna.io
Editor's Notes
- #9: Most common search thread ‘X business near me’, here is how. Google listing gybo.com/business Test your website (it should be 4 secs or lower for SEO boost) g.co/testmysite
- #10: Educate & give things away such and then ask for business from your audience – free offers tailored in the right way are an avenue into your sales funnel Google trends (search for key words related to your industry) and write about these things Most common search thread ‘X business near me’, here is how. Google listing gybo.com/business Test your website (it should be 4 secs or lower for SEO boost) g.co/testmysite
- #11: Educate & give things away such and then ask for business from your audience – free offers tailored in the right way are an avenue into your sales funnel Google trends (search for key words related to your industry) and write about these things Most common search thread ‘X business near me’, here is how. Google listing gybo.com/business Test your website (it should be 4 secs or lower for SEO boost) g.co/testmysite
- #13: Track leads and customers won with free CRM tools. This allows you to keep leads which were lost and that can be re-visited but also track where the client is in the pipeline
- #15: You need to keep on top of work to be done for a client. The moment you have your first 5 client jobs at the same time, there is 45% chance you will drop your standards on 2 of the 5 clients
- #17: Can make or break your business, if you’re not meeting expectations. Understand what they want in their own words and seek feedback in the form of a survey from your clients. Use these apps to also capture leads at tradeshows.
- #19: 67% of SMEs in the U.K wait over 1.5 weeks post work completion to invoice customers By invoicing within 3 days of completed work, increases prompt payment significantly. Use apps and look professional. Use registered addresses of your accountants in good addresses.