Convent Validation & Off-site SEO
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Rob Bertholf, a skilled SEO expert and educator, presents insights on search engine optimization, emphasizing the importance of link building, content marketing, and trust factors in ranking. He outlines methods for acquiring backlinks and enhancing online visibility, including guest blogging and leveraging social media. The document concludes with a recap of key strategies for improving web page rankings while inviting feedback on the SEO course.
Convent Validation & Off-site SEO
- 1. @Rob Bertholf Convent Validation & Off-site SEO __ @Rob on...
- 5. @Rob Bertholf @Rob’s Geek Cred @Rob WordPress Plugin Developer <> #IRC Operator @Zeppo Former Board of Directors Information Management Staff Sergeant US Air Force Software as a Service Architect / Growth Hacker CC Creative Commons Contributor Wikipedia Editor PATENT APPLICATION #US20060294199 Systems & Methods for a Standard Web Platform
- 6. @Rob Bertholf Search Engine Optimization Expert Google Search Engine Optimization Expert @Rob Bertholf | Search Engine Optimization Expert rob.bertholf.com Hi, I’m @Rob on Twitter. California guy living in Honolulu, Hawaii the last 10 years. I teach at University of Hawaii’s PNM program and I am passionate about Development, Social Marketing Strategy, Web Analytics & Conversion optimization. Search engine optimization - Wikipedia en.wikipedia.org/wiki/Search_engine_optimization About 22,500,000 Results
- 7. @Rob Bertholf Get Social! #UHPNM Pacific New Media @pacificnewmedia Follow @PacificNewMedia Excited to speak at #Clarity15 on #SEO #KPI’s & Reporting! Rob Bertholf @Rob Follow @Rob Excited to speak at #UHPNM on #SEO & #ContentMarketing!
- 8. @Rob Bertholf Introductions :) HELLOyour name is 1) Name 2) Industry 3) Takeaway
- 9. @Rob Bertholf ● SEO Ranking Factors ● Linkbuilding Methods Desired Takeaways
- 11. @Rob Bertholf Content Marketing Infrastructure Architecture Copy Distribution Validation Engagement
- 12. @Rob Bertholf The SEO Pendulum Trust What You Say (On-Page) Trust What Others Say (Off-Page) Search Engine Trust 2005 2010 2015
- 13. @Rob Bertholf Relevance Trust Performance Keyword Ranking ≈
- 15. @Rob Bertholf Page Authority ≈ Domain Authority Internal Links Page Authority Outbound Links Internal Links *Oversimplified External Links
- 16. @Rob Bertholf PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) PageRank Algorithm
- 17. @Rob Bertholf PageRank The theory was idealistic but also quite naive. The underlying assumption was the more important websites are likely to receive more links from other websites. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
- 18. @Rob Bertholf Each page has a notion of its own self-importance. That’s “PR(T1)” for the first page in the web all the way up to “PR(Tn)” for the last page PR(Tn)
- 19. @Rob Bertholf C(Tn) Each page spreads its vote out evenly amongst all of its outgoing links. The count, or number, of outgoing links for page 1 is “C(T1)”, “C(Tn)” for page “n”, and so on for all pages.
- 20. @Rob Bertholf PR(Tn)/C(Tn) So if our page (page A) has a backlink from page “n” the share of the vote page A will get is PR(Tn) / C(Tn)
- 21. @Rob Bertholf Dampening d(... All these fractions of votes are added together but, to stop the other pages having too much influence, this total vote is “damped down” by multiplying it by the factor “d”
- 22. @Rob Bertholf PageRank is like a popularity contest. The more votes the greater the popularity.
- 23. @Rob Bertholf Friends of Popular People are Popular
- 25. @Rob Bertholf H F C B G E Homepage About Services Blog Contact PageRank spreads across pages not just domains
- 26. @Rob Bertholf Page A (1.0) Page B (1.0) Page C (1.0) Page D (1.0) Average PR 1.0
- 27. @Rob Bertholf Page A (1.49) Page B (0.78) Page C (1.58) Page D (0.15) Average PR 1.0 PR(A) = (1-d) + d * (0) = 0.15
- 29. @Rob Bertholf Directly resulting in links ● Asset Buildout (Start with what you control) ● Link Reclamation ● Guest Blogging (Authoritative Sites) ● Neutralize Competitors ● Links for Kindne$$
- 30. @Rob Bertholf Indirect actions can result in links ● Passive: ○ Create Linkbait (10x content, infographics) ○ Get Creative (Widgets, Apps, Sponsors) ● Active: ○ Promote Content via Social & Forums
- 32. @Rob Bertholf Gain links indirectly by creating value
- 34. @Rob Bertholf What is valuable to our audience?
- 37. @Rob Bertholf Get Smart ● Build upon content that has worked ● Check analytics
- 39. @Rob Bertholf Authority Pages ● Key Employees (Reference in media)
- 40. @Rob Bertholf Curate ● Quotes ● Lists
- 42. @Rob Bertholf Participate = Visibility ● Participate - Conversion oriented forum marketing. ● Ask - Here is some content you may enjoy
- 44. @Rob Bertholf Social ● Post links to your article on every social network of which you are a member. ● Post your link to relevant LinkedIn groups that you’re a member of. ● Submit your posts to Reddit. ● Submit your posts to StumbleUpon. ● Submit your posts to GrowthHackers.com ● Send DMs to people whom you mention or link
- 45. @Rob Bertholf Tools & Apps ● Tools ● Widgets How can we bring value?
- 46. @Rob Bertholf Embeddable Media ● Infographics ● Presentations
- 50. @Rob Bertholf
- 52. @Rob Bertholf Broken Link Strategy Which pages are gone but had lots of inbound links?
- 54. @Rob Bertholf Unlinked Mentions autoanything OR autoanything.com -site:autoanything.com
- 57. @Rob Bertholf Resource Pages inurl:resources auto accessories
- 59. @Rob Bertholf Links Pages (Cautious) inurl:links auto
- 62. @Rob Bertholf Guest Blogging ● Leverage our content to benefit other sites ● Gain backlink in exchange for content
- 74. @Rob Bertholf Get Generous ● Sponsorships ● Scholarships
- 75. @Rob Bertholf Appeal to Ego ● Expert Roundups
- 76. @Rob Bertholf 7 Steps to Increasing Web Page Ranking
- 77. @Rob Bertholf 7 Ways to Rank 1. Check Feasibility 2. Check Intent 3. Check Internal Linking 4. Stand Out 5. Learn from Performance 6. Nullify Competition 7. Validate your Content
- 78. @Rob Bertholf 1. Develop an asset network through which to distribute content. 2. Creating high quality content and share it through asset network. 3. Create guest blogging partnerships. 4. Reach out to websites that are listing brand mentions but are not linking. 5. Use tools to acquire previously untapped link
- 80. @Rob Bertholf
- 84. @Rob Bertholf What were your thoughts? Please tweet: “Just finished #SEO fundamentals course with @Rob. It was _________”