Undercover Ux Slides
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The document outlines principles of user experience design as advocated by Cennydd Bowles, emphasizing a grassroots approach and the importance of small victories. It encourages data-driven research, collaboration, and efficient, user-friendly design practices. The manifesto promotes action-oriented strategies over theoretical discussions to foster meaningful improvements in UX.
Undercover Ux Slides
- 1. UNDERCOVER USER EXPERIENCE Cennydd Bowles @cennydd cennydd.co.uk clearleft.com
- 3. Go undercover Ground up, not top down Change through small victories Delivery, not deliverables Good today is better than great next year Work with people, not against them Action, not words The undercover manifesto
- 4. Hit the ground running
- 5. Made for humans Forgiving Accessible Self-evident Predictable Efficient Trustworthy Expert review
- 6. Visits per unique visitor Entry pages Bounce rate Referrers Keywords Navigation paths Registration / purchase conversions On-site search Analytics
- 9. Quick and dirty research
- 11. Design backwards
- 12. Sketch together
- 13. Go lo-fi
- 16. Learn to debate
- 17. Build on success
- 18. Buy the book 17 September undercoverux.com @cennydd cennydd.co.uk clearleft.com