Understanding a Crisis
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This document discusses crisis communications and crisis management. It defines a crisis as an abnormal and unstable situation that threatens an organization's objectives, reputation or viability. A crisis is often protracted, complex and may result from multiple incidents. It also presents a crisis management life cycle including readiness, response, recovery, and post-crisis assessment phases. Effective crisis management requires the ability to analyze situations, determine options, make decisions and evaluate impact.
Understanding a Crisis
- 1. Crisis Communications Abnormal and unstable situation that threatens the organisation’s strategic objectives, reputation, or viability. Often protracted and widespread, with a highly ambiguous and complex path to resolution. May result from a combination of “incidents.” Abnormal event of significant severity to the organisation that may cause disruption and could lead to a crisis. Often lengthy in duration or widespread, with a higher impact and a more complicated resolution path than an “issue.” CRISIS MANAGEMENT A crisis can be a result of issues or incidents that may be ignored or unforeseen events with a potential to harm the business objectives. In either of the scenario, an organisation should be prepared to deal with the eventualities What is Crisis BS 11200 states Abnormal event of low severity to the organisation that may cause loss or disruption and could lead to an incident. Often brief or isolated in nature, with a low impact and a clear resolution path. Issue Incident Crisis What qualifies as a Crisis Crisis Management Life-cycle Readiness Response Recovery Simulation Post-Crisis Assessment Strategic Risk/ Crisis Management Planning Real-Time Response CRISIS TRIGGER* Post-Crisis Response How prepared are you? A crisis management capability should be strategically directed from the top of an organisation and implemented through a crisis management framework. Training and exercising should encourage individuals to ask reflective and searching questions about the organisation’s readiness. Effective crisis management requires the ability to analyse situations, set strategy, determine options, make decisions, and evaluate impact.
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