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Understanding Data
Science
and why is it important for your business
by Dr. Lau Cher Han
Cher Han PhD. MInfoTech. BInfoTech
Directory of Academy
Chief Data Scientist
Data Scientist &
Full Stack Developer
Chief Technology Officer
What era we are in ?
Dr. Lau Cher Han
We are in the
Data Era.
Jack Ma
CEO, Alibaba
Dr. Lau Cher Han
Dr. Lau Cher Han
Why do we need
data science?
Dr. Lau Cher Han
Not only the amount of data increased,
The channels to produce data also increased.Dr. Lau Cher Han
Find reliable signals
from the noises.
Dr. Lau Cher Han
Case Studies
Dr. Lau Cher Han
Airasia uses Data Science to
optimize their routes
1% is about 14 million kg of fuel,
by saving 15 miles per landingDr. Lau Cher Han
UPS spent USD $1.5 billion per year
on Data Science
For every 1 mile saved
per driver per day,
to save
1.5 million gallons
of fuel per year
(USD$ 50 million)
Dr. Lau Cher Han
After implementing data science in
social media monitoring
Malaysia Airport Page gain
1000%
of positive Facebook posts.
Dr. Lau Cher Han
Personal Experience
Dr. Lau Cher Han
48% of the attendees who
sign up for free event
drop out.
But,
Dr. Lau Cher Han
78% of the
attendees
attend if you
charge a fee as
low as RM 10Dr. Lau Cher Han
So, what is inside
Data Science?
Dr. Lau Cher Han
Dr. Lau Cher Han
Data Science Technical Roadmap
Data Science Framework
Big Data
Warehousing
NoSQL
Probability and
Statistics
Data Processing
Tools
Scripting
Languages
Model
Evaluation
Interactive
Visualization
RDBMS
Exploratory Data
Analysis
RegressionsText Analytics
Unstructured Data
Processing
Modelling
Quantitative
Analysis
MapReduce
Data Handling
Fundamental Knowledge
Technical Skills
Business
Applications
DataStorageTechnologies
Data Wrangling
Trees and Forest
Natural Language
Processing
DataMining and AnalyticTechniques
Applications
Decision Making
Dr. Lau Cher Han
Common Questions
Dr. Lau Cher Han
# 1 - More data helps us
to make better decisions?
No!
Dr. Lau Cher Han
Dr. Lau Cher Han
What is for lunch?
NO!
# 2 - I have no technical
knolwedge, I can’t do data science
Dr. Lau Cher Han
How did our ancestors survive?
How did our ancestors survive?
They are empowered by tools.
# 3 - Data Science
tools are expensive.
No!
Dr. Lau Cher Han
Most of the data science
tools are open-source.
Dr. Lau Cher Han
Technology is becoming a
commodity.
Dr. Lau Cher Han
Dr. Lau Cher Han
Three Benefits of Applying
Data Science
• Deep understanding of your
customers.
• Additional layer of evidence
for stakeholders.
• Optimize your resources.
Dr. Lau Cher Han
Three things you can start today
Dr. Lau Cher Han
# 1: Start wearing a
data scientist hat.
if you can’t find a hat,
get a pair of glasses
Dr. Lau Cher Han
# 2: Pick up a tool
If programming is not your thing, you
can even start using Excel.
Dr. Lau Cher Han
# 3: Start Analyzing
Analyzing your customers, facebook
friends, the pile of name card that is
sitting in the corner…anything!
send me an email and I will tell you what’s next.
Dr. Lau Cher Han
Look deep into
nature, and
then you will
understand
everything
better.
Albert Einstein
What’s next?
More about data scientist
http://www.thedatasciencehandbook.com
All graphics used in this slides are
cherhan
@cherhan
cherhan@thelead.io
http://www.cherhan.net

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Understanding Data Science and Why It's So Important

  • 1. Understanding Data Science and why is it important for your business by Dr. Lau Cher Han
  • 2. Cher Han PhD. MInfoTech. BInfoTech Directory of Academy Chief Data Scientist Data Scientist & Full Stack Developer Chief Technology Officer
  • 3. What era we are in ? Dr. Lau Cher Han
  • 4. We are in the Data Era. Jack Ma CEO, Alibaba Dr. Lau Cher Han
  • 6. Why do we need data science? Dr. Lau Cher Han
  • 7. Not only the amount of data increased, The channels to produce data also increased.Dr. Lau Cher Han
  • 8. Find reliable signals from the noises. Dr. Lau Cher Han
  • 10. Airasia uses Data Science to optimize their routes 1% is about 14 million kg of fuel, by saving 15 miles per landingDr. Lau Cher Han
  • 11. UPS spent USD $1.5 billion per year on Data Science For every 1 mile saved per driver per day, to save 1.5 million gallons of fuel per year (USD$ 50 million) Dr. Lau Cher Han
  • 12. After implementing data science in social media monitoring Malaysia Airport Page gain 1000% of positive Facebook posts. Dr. Lau Cher Han
  • 14. 48% of the attendees who sign up for free event drop out. But, Dr. Lau Cher Han
  • 15. 78% of the attendees attend if you charge a fee as low as RM 10Dr. Lau Cher Han
  • 16. So, what is inside Data Science? Dr. Lau Cher Han
  • 19. Data Science Framework Big Data Warehousing NoSQL Probability and Statistics Data Processing Tools Scripting Languages Model Evaluation Interactive Visualization RDBMS Exploratory Data Analysis RegressionsText Analytics Unstructured Data Processing Modelling Quantitative Analysis MapReduce Data Handling Fundamental Knowledge Technical Skills Business Applications DataStorageTechnologies Data Wrangling Trees and Forest Natural Language Processing DataMining and AnalyticTechniques Applications Decision Making Dr. Lau Cher Han
  • 21. # 1 - More data helps us to make better decisions? No! Dr. Lau Cher Han
  • 23. What is for lunch?
  • 24. NO! # 2 - I have no technical knolwedge, I can’t do data science Dr. Lau Cher Han
  • 25. How did our ancestors survive?
  • 26. How did our ancestors survive? They are empowered by tools.
  • 27. # 3 - Data Science tools are expensive. No! Dr. Lau Cher Han
  • 28. Most of the data science tools are open-source. Dr. Lau Cher Han
  • 29. Technology is becoming a commodity. Dr. Lau Cher Han Dr. Lau Cher Han
  • 30. Three Benefits of Applying Data Science • Deep understanding of your customers. • Additional layer of evidence for stakeholders. • Optimize your resources. Dr. Lau Cher Han
  • 31. Three things you can start today Dr. Lau Cher Han
  • 32. # 1: Start wearing a data scientist hat. if you can’t find a hat, get a pair of glasses Dr. Lau Cher Han
  • 33. # 2: Pick up a tool If programming is not your thing, you can even start using Excel. Dr. Lau Cher Han
  • 34. # 3: Start Analyzing Analyzing your customers, facebook friends, the pile of name card that is sitting in the corner…anything! send me an email and I will tell you what’s next. Dr. Lau Cher Han
  • 35. Look deep into nature, and then you will understand everything better. Albert Einstein
  • 37. More about data scientist http://www.thedatasciencehandbook.com
  • 38. All graphics used in this slides are cherhan @cherhan cherhan@thelead.io http://www.cherhan.net