Understanding Instagram
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This document provides tips and best practices for using Instagram as a marketing tool for fashion brands. It discusses how Instagram registers 25x higher engagement than other platforms and its popularity among both users and fashion brands. Specific tips include using Instagram to build your brand, promote products creatively, launch competitions, and showcase influencers/celebrity fans. Other suggestions are utilizing hashtags, linking to Foursquare, celebrating followers, and turning physical stores into hotspots. The document also touches on taking high-quality product photos and videos as well as using apps like Regram and filters strategically on Instagram.
Understanding Instagram
- 1. Understanding Instagram Social Media for Fashion October 31, 2013
- 3. 150 million users 16 billion photos shared | 55 million photos daily | 1 billion daily likes
- 5. Online photo and video sharing channel
- 8. #VogueInstaFashion: Vogue’s First Instagram Photo Shoot
- 12. 8 Ways to use Instagram as a marketing tool
- 13. 1/ Build your brand This could involve posting images of staff, the company’s offices, pets, or cityscapes – basically anything that you want the brand image to be associated with.
- 14. 2/ Shout about your products Nobody wants to follow a brand that just posts boring stock images of its own products, but there are ways of being creative with product images that will keep people entertained. “one of our team members took her beau to the west coast this week. can you guess where? #meandmybeau”
- 15. 3/ Launch Competitions Competitions are a common way of starting conversations with users and driving up follower numbers.
- 16. 4/ A Look Behind the Scenes It acts as a reward for your followers’ interest in the brand and helps to build customer loyalty.
- 17. 5/ Brag About Celeb Fans If your brand is lucky enough to have celebrity fans then why not make the most of them?
- 19. 6/ #Hashtag People can use them to search for interesting content.
- 21. 7/ Link it to Foursquare This only really works for businesses with brick-and-mortar locations, but it’s a great way of injecting some interest into your foursquare listing and hopefully attracting more customers.
- 22. 8/ Celebrate your Followers Sharing user-generated content is a great way to reward followers and help to increase brand affinity.
- 23. COMING SOON / Sponsored Ads
- 24. 3 ways to convert Instagram followers to customers
- 25. 1/ Make your Instagram followers a part of your inner circle
- 26. Tease out exclusive offers on your Instagram feed that can be redeemed online and in stores.
- 27. 2/ Turn your store into a hotspot
- 28. Think of it as your Field of Dreams approach: If you build it up, they will come.
- 29. 3/ Follow your fans lead
- 30. Showcase influential customers wearing your pieces — which, in turn, the fashionistas often regram to their followers.
- 31. Instagram stats
- 39. 10 Tips for Fashion on Instagram
- 40. 10 Tips for Fashion on Instagram 1/ Stay true to your brand values 2/ Think of your Instagram feed as a natural extension of your existing online presence 3/ Appeal to your fans’ desire to be a part of your world 4/ Don’t be afraid of a little shameless self-promotion 5/ Engage by showcasing a little personality 6/ Variety is the spice of life, so mix product images with backstage pics 7/ Utilise a branded hashtag to encourage social sharing 8/ Repost images followers have shared that evangelise your brand, to demonstrate engagement 9/ Engage in conversation via comments when you can 10/ Be discerning – not everything can be suitably summed up in a single image
- 41. Taking Photos for Instagram
- 42. Please Don’t.
- 43. Yes.
- 44. Product Shots
- 46. Get the right perspective/angle
- 47. If you’re mouth is not watering, it’s a bad picture
- 49. Interesting Fact: Normal or #nofilter is by far the most popular filter, but it is not the most effective.
- 50. Instagram Video
- 51. Sharing 15 second brand moments
- 54. Your Turn
- 63. Thank you
Editor's Notes
- #3: What is Instagram?
- #4: Launched in 2010, and bought from Facebook 2 yeras later for $1 billion, today Instagram has
- #5: Everyone is their own photographer and editor nowThere is emotional sincerity in photos taken fast.
- #7: Instagram has no language barriers and the fashion industry is one industry where visuals must be prevalent.Its simplicity allows brands to focus on the creativity behind the image; it’s about creating a digital collage.
- #8: Since Instagram showcases images, Fashion brands can post constant campaigns that are visually enticing for followers.
- #14: Instagram is the perfect medium for sharing images that build a brand’s identity and personality, which helps to create an affinity with followers and prospective customers. It has the potential to be particularly effective for small businesses as it’s a cost effective way of developing brand personality without the need for huge ad campaigns.
- #16: It is important to note that Instagram does not allow you to hyperlink photos to your website. So you are not going to see any direct traffic from Instagram in your website analytics. But the power of user generated, real-time brand mentions of your business can still make a sizable positive impact on your brand awareness and loyalty.
- #17: Instagram offers a unique way to encourage your customers to become a part of your organisation’s culture. Perhaps you can show the personalities behind the brand, or the intricacies of making your product?
- #18: Topshop recently reposted a photo of pop singer Ellie Goulding sporting one of its charity t-shirts, thereby gaining a sneaky celebrity endorsement...
- #22: Topshop recently reposted a photo of pop singer Ellie Goulding sporting one of its charity t-shirts, thereby gaining a sneaky celebrity endorsement...
- #25: http://www.digitalbusiness.gov.au/2013/10/01/using-instagram-as-a-marketing-tool-for-small-business/
- #26: Since this digital quasi-catalog is limited to photo and video sharing without click-throughs to ecommerce, Instagram’s ROI isn’t as clear as Facebook or Twitter.
- #27: While Instagam is not a direct sales channel, perhaps you could integrate a discount code into an image that can be used on your website for 24 hours?
- #29: It could be the filter effect, but Instagram has the ability to make almost anything look enviable. “I want to go there” feel?Gap is really good at frequently ‘grams events, such as an in-store concert, and also features newly styled store window mannequins. Think of it as your Field of Dreams approach: If you build it up, they will come.
- #31: This strategy ups the covet factor of yourproducts, plus consumers are more inclined to take photos in their new purchases in hopes they’ll be in the spotlight as well.
- #32: http://www.digitalbusiness.gov.au/2013/10/01/using-instagram-as-a-marketing-tool-for-small-business/
- #33: Instagram is not a conversational tool, it’s an inspirational tool
- #34: In regards to email, tweeting, Facebook posts etc, there are days of the week that will gather more attention, but it’s the complete opposite for Instagram.With the mobility of Instagram it is inherently on “24/7,” making any day of the week optimal for posting. While looking at the Fortune 500, there is no conclusive best day of the week to post on Instagram, but people do post the most on Thursday.
- #40: http://www.digitalbusiness.gov.au/2013/10/01/using-instagram-as-a-marketing-tool-for-small-business/
- #42: http://www.digitalbusiness.gov.au/2013/10/01/using-instagram-as-a-marketing-tool-for-small-business/
- #51: http://www.digitalbusiness.gov.au/2013/10/01/using-instagram-as-a-marketing-tool-for-small-business/
- #52: http://www.digitalbusiness.gov.au/2013/10/01/using-instagram-as-a-marketing-tool-for-small-business/