Understanding mobile content
Download as PPTX, PDF0 likes365 views
This document discusses mobile content and lessons learned from providing content through The Cube platform with Xpax. It reflects on how mobile technology has created a hyper-connected society and driven communication changes. The Cube was introduced as an online destination for entertainment and news bundled with mobile access. Various campaigns were used to promote awareness and drive traffic. Key lessons learned included that users have short attention spans, there is a lot of competition for content, and the landscape is constantly changing, so strategies may not always work as intended. The presentation considers understanding consumer behavior to create engaging new content.
Understanding mobile content
- 1. Mobile Content 18th Dec 2014
- 2. Restricted Confidential OUR TOPIC 1. Warms Up 2. The Cube for Xpax 3. Lessons learnt 4. What’s next ?
- 3. Restricted Confidential 1 W A R M S U PReflects on how mobile change the way we communicate & create hyper c o n n e c t e d s o c i e t y
- 5. Restricted Confidential Thank God For Smartphone !
- 6. Restricted Confidential Content ? A State of Satisfaction
- 7. Restricted Confidential Mobile Content ? Any media use on mobile devices
- 8. Restricted Confidential 2 THE CUBE with XpaxThe ultimate online destination for all entertainments and news. Bundling c o n t e n t w i t h A c c e s s B r a n d .
- 9. Restricted Confidential Find out what we have on The Cube ? www.thecube.my m.thecube.my
- 10. Restricted Confidential Various campaign to drive brand awareness & drive traffics on thecube.my or dial *888#
- 11. Restricted Confidential Deco exclusive bersama Rizalman…
- 12. Restricted Confidential Providing customers what they wants …
- 13. Restricted Confidential 3 L e s s o n s L e a r n tUnderstanding consumer behavior in order to create the next killer content.
- 14. Restricted Confidential Fact #1 Users has shorter attention s p a n t h a n a g o l d f i s h
- 15. Restricted Confidential Fact #2 There’s a lot of content out there
- 16. Restricted Confidential Fact #3 The Landscape is constantly changing
- 17. Restricted Confidential Fact #4 What ever you do, you will be wrong! its just a matter of how wrong you are?
- 18. Restricted Confidential 4 W h a t ’ s N e x t ?Understanding consumer behavior in order to create the next killer content.
- 23. NO part of this presentation may be circulated, quoted, or reproduced for distribution EVEN WITHIN CELCOM without the prior written consent of the Top Management of Celcom AXIATA Berhad. The information contained in this presentation is proprietary and is for Celcom AXIATA Berhad’s use only (“Restricted Confidential”). The information is not meant to be comprehensive and any material contained in this presentation is provided "As-is" and without warranties of any kind; either expressed or implied for the fullest extent permissible pursuant to the applicable Malaysian Law(s). norsalinawati@celcom.com.my http://my.linkedin.com/in/salinasalli/ salina.salli
Editor's Notes
- #5: We are living in hyper connected community. We have constant urged to communicate. <activities > Ask the kids to name their favorites ways - OTT : FB / Twitter/ Whatsapp / We Chat / Line/ Viber / Snap Chat / Tinder / SMS has been around for 20 years 1st SMS on December 3, 1992, when British engineer Neil Papworth, 22, used his computer to send the message ‘Merry Christmas’ to a mobile phone Other facts : 1.3b andriod activation a day ~ 300k babies born at at he same time 2014 : Whats app send 64 billion messages a day SMS 21 billion messages 44% of cellphone owners sleep with their phone by their side so they don’t miss any notifications.
- #6: I’m never lost I never forgot anything
- #8: Mobile content is any type of electronic media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, movies, and GPS navigation. mobile content is any form of media (pictures, music, text, videos) that can be used on a mobile device, such as a cell phone or tablet.
- #13: Ask what have they learned in segmentation….
- #15: 2000 – 12 sec 2013 – 9 sec