2. 3. Audience Consideration
5. Creating Graphics for the Web
2. The Name Game
2. Organization of the Site
7. Conclusion
1. Introduction
6. Site Documentation and Storyboarding
4. The Name Game
CONTENTS
1. Overview
4. You have set your standards on how to rate websites. In this section, you will be presented concepts that will help
you improve your ideas. Find out which are similar and take note of additional concepts that will improve what
has been included in the list by highlighting or underlining them. You may also visit the websites listed under the
Additional Sources section.
Introduction
5. A website is your home in
cyberspace. It is where you
establish your online
presence and interact with
other people regardless of the
great geographic and cultural
divide. You can think of it as
your accommodation area for
people who want to reach you
but do not have the time and
means to visit you or your
office personally. Moreover, it
automates the process of
answering questions and the
dissemination of information
to a wider audience. For such
reasons, you may want to
make it look good. Make the
first impression a good one.
Importance of a Website
It should be appealing and
must contain information on
what the site is all about and
what it offers. Hyperlinks or
navigation components
should be obvious and
immediately noticeable to
help visitors use the site. Do
not overcrowd it. Just provide
it with important and up-to-
date information and sections
that will organize it. The link
to the FAQ (Frequently Asked
Questions) page should be
immediately made available.
6. Professional Appearance
Animations distract the audience. Do not put one unless it is
important and will complement the page. People visit websites for
the content and not the ornamentation. Avoid using scrolling text,
for your visitors will have a hard time following the words. Do not
use visible page counters. If you want to track the number of
visitors, then use the site logs provided by the system hosting the
site. Site logs are records containing statistics that usually tell the
number of visitors per day (or week/month), the visitors’
geographical location, the browser that was used, and the most
frequented page in the site.
Look professional. Someone who is new to web design may be
awed by a lot of visual special effects that you can put in your site.
Such are images, animations, and other effects. Use images to
enhance the page but do not use unrelated graphics. Background
image is not required but is also good if it will enhance the text or
overall theme of the site.
Pages that are under construction should not be included in the
site. If you do not have it yet, then do not include them in the
7. Image Formats
You may use the free web page analyzer at
Fast Loading Times
Page Loading Speed
JPEG and GIF are formatting standards best for putting graphics on
the web. JPEG is best suited for photographs and GIF is for line and
text drawings and black and white images. Do not use bitmaps
which is the formatting standard used by the Windows operating
system. JPEG and GIF are compressed formats and are smaller in
file size that is why they load faster. All in all each page of your site
should load in five seconds or less.
Web Page Analyzer
Make web pages load fast. Visitors may not have the time or
patience to wait for a page to fully load. Make it a point that the
page is displayed within five seconds. Limit the content to what is
relevant. Use graphics in JPEG (Joint Photographic Experts Group)
format or GIF (Graphic Interchange Format).
8. 1 Organize your site. Decide which article or content goes to the
section. Do not put everything in a single page. Just provide
visitors with navigation for them to use to jump from a page to
another and make sure that they do work. This will not only
minimize clutter but also help in making pages load faster when
only minimal and relevant content are included in each page.
Site Organization
2 In addition, use a theme. Use a color combination that will
enhance the pages. Hyperlinks, titles, and content should be
easily distinguished. Make sure that each page will look visually
the same. Help your visitors find what they are looking for. Do
not confuse them.
9. Standards Compliance
Follow the standards. Make sure that your site follows the standard
particularly in HTML (Hypertext Markup Language). HTML is the
language used to instruct browsers how to handle text and other
components for display. Avoid using codes that are browser-
specific. Always make sure that your site will work and look fine
regardless of the browser and size of the window.
10. Keep it up-to-date. The main reason why people visit websites is to get fresh information. They want to know
what is current or probably check what happened in the past days or months. Always keep it updated and put
dates for old news for reference. If you have the expertise, make it dynamic. This means providing information
on-demand the same way that airline sites are able to give out current information on flight schedules.
Keeping Content Updated
11. Remember that special components are not always welcome. Using
features which have to be installed by visitors should be made
optional. This refers to materials like Flash animations, Java applets,
and ActiveX controls. A Java applet is a program that runs inside
another application such as a browser.
Avoid Unnecessary
Components
Special Components
ActiveX Controls
ActiveX controls are similarly to Java applets but have direct access
to your Windows operating system. Research first on components
before featuring them in your site. They usually require additional
components to be installed. In most cases, visitors may not be
technically equipped or patient enough to comply with the
requirements. Some may actually be prohibited by the system that
they are in from installing such components.
12. Accessibility
Make yourself available. Put contact information for inquiries and
other comments. If you have the technical expertise then put a
feedback form that can be used to communicate. This will also allow
people to quote your work in their research.
13. Audience Consideration
Remember, it is always safe to
start with the basics. Just add
components and refine the
design. Content comes first.
The appearance is second.
Always consider your
audience. Know what they
require and help them find
what they need.
15. Another key to success is the name.
Make domain of your site. If it is a website for your organization
then stick with the name. If it is too long then use the acronym.
Make the name reflect your business or use the brand name of your
product. Do not use hyphens or underscores. Typing the name,
inday-cakes-and-pastries.com, is quite a bother.
Importance of Domain
Name
Remember to consult other people with the name you came up
with and gladly accept their comments. In most cases, one will think
of using .COM as the top-level domain name. If the name is already
taken then try using a country code such as .PH or .COM.PH. You
may check the availability of a name through the website of a
Philippine-based domain registrar at http://www.com.ph2.
16. Here are business and organization names. Recommend a domain
for each. Use the URL http://www.com.ph to check the availability of
the name you are recommending. Write your recommendations on
the board. The class then should agree on the best name afterward.
Take note of the final recommendation/# WEBSITE DESIGN
STANDARDS
Exercise
18. The main page should be appealing and informative, providing
navigation components and essential information.
It establishes your online presence and allows interaction across
geographic and cultural divides.
The link to the FAQ page should be immediately available.
Overview
A website is your home in cyberspace.
19. Special Effects
4
2
Avoid distractions
like excessive
animations and
scrolling text.
Distraction
Avoidance
Professional Appearance
Navigation
Exclusion
3
1
Do not include
visible page
counters; track
visitors using site
logs.
Visitor
Tracking
5
Use visual special
effects wisely.
Enhance pages
with related
images, avoid
unrelated
graphics.
Exclude pages
under
construction from
navigation.
Images
Enhancement
20. Fast Loading Pages
Limit content relevance; use JPEG
or GIF formats for graphics.
2
Image Usage
Content Relevance
Loading Speed
Avoid using bitmaps and grab
your own images.
1 3
Ensure pages load within five
seconds.
22. Use a consistent theme and easily
distinguishable components.
Content Organization
Organize content into sections
rather than placing everything on
one page.
Consistent Theme Visitor Guidance
Help visitors find what they need
without causing confusion.
Site Structure
23. Avoid browser-specific codes for consistent display across browsers.
Follow Standards
Ensure compliance with HTML standards.
24. 2
1
Provide dates for old news for reference.
Keeping Content Updated
Consider dynamic content for on-demand information.
Regularly update the site with fresh information.
Site Updates
Dynamic Content
3
Old News Reference
25. Make optional components like Flash and Java applets, and provide instructions if needed.
Consider alternate versions for simplicity.
Special Components
27. •Provide contact information for inquiries.
•Include feedback forms for comments.
Basic Design Principles
Availability
•Start with basic elements; refine as needed.
•Prioritize content over appearance.
Audience Consideration
29. Domain Name
•Recommendations on
domain names for specified
businesses.
•Use URL http://www.com.ph
to check name availability.
The Name Game
•Create a suitable domain
name reflecting your
organization.
•Avoid long names with
hyphens or underscores.
•Check for name availability
using domain registrars.
Exercise
31. Creating Graphics for the
Web
•A pixel is the smallest element of an image.
•Recommended resolution for web graphics is 760 to 800 pixels
wide at 72 dpi.
Understanding Graphics
•JPEG, GIF, and PNG are ideal formats for the web.
•JPEG is suited for photographs; GIF for graphics with fewer colors
and animations.
•PNG is newer and combines features of JPEG and GIF.
Graphic Formats
33. Site Specification
1
Identify Purpose Example
2
the purpose of the site. customer actions and
engagement strategies.
3
Define Actions
Inday’s Cakes and Pastries bakery
chain.
34. Website Title and Proposed Domain
Ensure domain name reflects the site's focus.
Overall title: “Inday’s Cakes and Pastries.”
35. Purpose and Audience
State the site’s goals, emphasizing simplification of
tasks and providing up-to-date information.
Define the target audience and tailor the design
accordingly.
36. Pastries
5
Overview of products.
Cakes
4
8
List of Pages
7
2
Store location and contact info.
Photos and descriptions of products.
List of bread.
6
Instructions on making orders.
About Us
Order
List of pastries.
3 Bread
Home Page
Contact Us
List of cakes.
1
Product Page
Company details.
37. Theme and Layout
Use company colors and
logos for branding.
Provide consistent
navigational elements across
all pages.
38. Include client-side and server-side scripting where
necessary.
Additional Requirements
Maintenance should be assigned to specific
individuals.
39. Ensure clear definitions for page
titles, file names, purposes,
descriptions, and hyperlinks.
Aim for simplicity in design while
reflecting the website's
organization effectively.
Page Definitions Design Simplicity
Creating a Site Storyboard
A site storyboard visually
represents page linkage and
structure.
Site Storyboard
41. The guidelines discussed
serve as a foundation for
effective website design.
Consider practical aspects and
audience needs in the design
process.
Conclusion