Understanding Young Digital Customer @ Halifax Chamber of Commerce
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The document discusses reaching young digital customers between 15-35 years old who are tech savvy and more likely to live in urban areas. It notes that this demographic is growing quickly and responsible for a sizable percentage of sales. It recommends that companies make themselves more relevant to these customers, increase messaging impact and frequency, and make it easy for customers to participate through purchases or opting in.
Understanding Young Digital Customer @ Halifax Chamber of Commerce
- 1. Understanding the Young Digital Customer Adam Kruszynski @ Revolve.ca February 25, 2013 Halifax Chamber of Commerce
- 2. Topic 1. Who? 1. 15-35 years old but can be older 2. Tech savvy 3. Skew to urban vs country 2. Why? 1. Quickly growing type of customer 2. Responsible for sizable % of sales 3. Hard to reach and change behaviour 3. When? 1. Can you afford to loose 25% - 40% of sales? (Stats Can 2011 Census for Nova Scotia & Facebook Feb. 2013)
- 3. Strip the confusion of technology • ??? Strip the confusion of statistics
- 4. Tan Le / Ted.com Brainwaves reading headset Strip the confusion of technology
- 5. Strip the confusion of marketing lingo
- 6. It’s all about stories… 1. Sharing stories is so easy 2. The volume of stories is huge & growing faster and faster 3. Only the relevant stories get attention
- 7. What’s the impact? 1.Popularity of tools that make creating, sharing, and accessing stories easy 2.Focus on stories that are more multi-sensory and emotive 3.Brands and companies that make themselves relevant
- 8. Reaching young digital customers 1. Make yourself more relevant 2. Increase both message impact and frequency 3. Make participation (e.g. purchase / opt-in) super easy
- 9. Thank You Don’t forget the next session Using Social Media to Manage & Motivate your staff March 25 @ 12 - 1:30 pm Adam Kruszynski Senior Brand Strategist | Director of Digital Revolve | www.revolve.ca Adam.Kruszynski@Revolve.ca Office: 902 835 3559 Cell: 902 292 5411
- 10. About Adam Kruszynski As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy, online media, social media, email marketing, mobile applications CRM, loyalty programs, and retail experiences, to name a few. Since leaving Capital C in Toronto and joining the Revolve team in Bedford, Adam has led the digital team in implementing projects for clients like The Chronicle Herald, Source For Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us Coffee and many more. He has numerous accolades awards including ICE and CASSIE awards. He has also spent several years as a professor at George Brown College School of Design and Sheridan College, teaching Internet marketing, web design and web development. LinkedIn: ca.linkedin.com/in/kruszynskiadam/ Google Plus: gplus.to/adamoutsidethebox Twitter: twitter.com/adamoutsidedbox Email: adam.kruszynski@revolve.ca
- 11. About Revolve Revolve is a nimble agency comprised of more than 30 extremely talented (and likeable) professionals in a range of disciplines. We've got a reputation for building extraordinary brands that evoke passion and emotion, penetrating hearts and minds through brand discovery, strategy, creativity and storytelling. We have a solid grasp on emerging trends and the role digital plays in building a brand, telling its story and connecting with consumers. Our digital team includes strategists, developers, designers, content creators, social media engagers and listeners. They work hand in hand with our client service and creative teams to ensure digital and traditional initiatives are synchronized with brand strategy. Website: revolve.ca LinkedIn: linkedin.com/company/revolve Twitter: twitter.com/revolvebranding Facebook: facebook.com/revolvebranding YouTube: youtube.com/revolvebranding