Understanding your circles of influence
1 like2,114 views
The document discusses the concept of social media and its impact on communication, emphasizing the difference between social media and traditional media. It outlines key strategies for effective social media engagement, including being interesting, producing quality content, and fostering relationships. Resources and recommendations for popular social media platforms are provided, along with best practices for utilizing these tools effectively.
Understanding your circles of influence
- 1. UnderstandingYour Circles Of Influence Download this presentation at: www.SlideShare.net/JRatkins
- 2. What is Social Media? Circles of Influence Model 3 Keys to Social Media The Big 5+1: LI, FB,T, B,V & G+ The Ones toWatch Online Marketing Model Details of the Big 5+1 How to Keep Up Getting Results Resources
- 3. Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence. Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
- 5. 1. Be Interesting 2. Content is King 3. Give to Get How to do you get recognized and acted upon it in all of the noise?
- 6. LinkedIn Facebook Twitter Blogging Video Google+ Details to Come
- 7. Instagram Pinterest Yelp MeetUp Social Cam Drop Box
- 9. LinkedIn www.LinnikedIn.com CompleteYour Profile An Effective Summary Add a Photo (It’s About the Relationship) Join Groups Add URLs to each section Your Company Page ▪ Use the Same Company Name
- 10. Facebook www.Facebook.com CompleteYour “About” (like a LinkedIn Profile) Time Line Add Pictures &Video Company Page ▪ Regular Updates ▪ Rich Media
- 11. Twitter www.Twitter.com Research ▪ Single Search: http://search.twitter.com ▪ Search for key word +Twitter Publish ▪ Post fromTwitter or phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
- 12. Blogging Similar to Journals with Comments www.WordPress.com www.blogger.com “Long Form Content” Great for Q&A, FAQ Link to Social Media Use Pictures &Video
- 13. Video www.YouTube.com CreateYour OwnVideo “Favorite”Videos you Like Post on social Media BuildYour OwnYouTube Channel ▪ SearchYouTube to see how
- 14. Google Plus www.Plus.Google.com ▪ aka Google+ and G+ SEO Reasons ▪ Link your Google+ page to your web site ClaimYour digital Real-estate 2nd Larges Social Media Network as of Jan 13
- 15. www.HootSuite.com Set up your Social Command Center UseThe Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
- 16. 1. Decide onYour Goals and Intent. 2. Determine the RightTools forYou. 3. BuildYour Brand’s Personality. 4. Content is King! 5. Use KeyWords. 6. Link Resources. 7. BuildYour Community. It’s all about relationships !
- 17. Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social MediaTrends) HubSpot (Content Marketing Specialist)
- 18. Thank you for attending: UnderstandingYour Circles Of Influence What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.SlideShare.net/JRatkins