Unethical Practices
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This document discusses unethical practices in advertising. It defines ethics as accepted standards of behavior and notes that advertising aims to promote products and services. Unethical advertising degrades competitors, provides false information, or fails to disclose side effects. Basic principles of advertising include decency, honesty, social responsibility, truthful presentation, and avoiding harm. The document provides examples of four advertisements that ignored principles like honesty, social responsibility, and truthful presentation.
Unethical Practices
- 2. Ethics: It consists of the standards of behavior our society accepts.
- 3. Advertisement Advertising is the promotion of a company’s product and service to the customer.
- 5. Unethical advertising Advertisement is considered unethical in the following situations: •when it has degraded or underestimated the substitute or rivals product. •when it gives false or misleading information on the value of the product. •when it fails to give useful information on the possible reaction or side effects of the products. •when it is immoral.
- 6. Basic principles of advertising • Decency • Honesty • Social responsibility • Truthful presentation • Comparisons • Imitation • Safety and health • Avoidance of harm • Environmental behavior
- 7. Examples Four examples of unethical practices in advertisement. U.S.A. soap. Saifur’s coaching center. Fevicol glue. Black horse energy drink.
- 11. Ignored principles • Legal acceptance • Honesty • Decency • Social responsibility • Truthful presentation • Imitation • Safety and health • Avoidance of harm
- 16. Ignored principles • Honesty • Social responsibility • Truthful presentation • Environmental behavior • Decency
- 19. Ignored principles • Honesty • Truthful presentation • Comparisons • Social responsibility.
- 22. Unethical Issues • Use 7.4% alcohol. • Use caffeine. • Dangerous mix of sugar, chemicals and stimulants. • Attract by strategic advertising.
- 23. Ignored principles • Social responsibility • Honesty • Truthful presentation • Imitation • Safety and health • Avoidance of harm • Environmental behavior