This document discusses strategies for selling 1 million DC superhero plush toys by July 2018. It recommends using charity partnerships to boost brand image while generating sales through online platforms like 9Gag that have large audiences and low costs. Specific examples are provided of campaigns that went viral, generating millions in revenue. Similar subscription box companies like LootCrate are examined, noting they have over 1 million subscribers and $700,000 in monthly profits. The strategies proposed include creating an exclusive collectible toy with limited quantities to artificially increase demand and secondary market prices.