Uniflower2
- 1. Uniflower S.A.
- 2. BUSINESS PLAN Our main offices are located in Guayaquil, Ecuador. Two flower collecting centers located in Latacunga and Babahoyo. Personnel 5 managers 5 secretaries 2 cargomen checking the shipment process 4 persons in charge of the offices in Latacunga and Babahoyo. Services Fill the everyday growing flower demand in the international markets. Direct work with small farms in Ecuador Our system of sales is through auctions in the different market places. 99% of the exports from Ecuador to the United States through Miami and New York. The producers move their flowers to our whorehouse, refrigerated at 2 to 6 centigrade and packed in cardboard boxes. Our job is to place the product into the airplane.
- 3. Market Netherlands France, Germany Russia Italy United States Canada. Switzerland Spain Argentina Last year Ecuador exported US$ 155,551.5 FOB. Marketing Promotions through fairs: Aalsmeer -Netherlands (World’s Greatest), Quito, Bogota, New York and Frankfurt. Website Banners to drive internet transit to our site Ads in specialized magazines.
- 4. Infrastructure Headquarters in Guayaquil, in Simón Bolívar Airport Two more offices are in Babahoyo and Latacunga’s Airport. In Babahoyo: a temperate warehouse to keep the flowers in an ideal environment preshipping.
- 5. MISSION To promote and consolidate prestige of Ecuador’s growing flower sector both at home and worldwide, promoting human, ecological, trade, logistic, and technological development in keeping with sound environment principles Number one goal to search for the best markets in the world for the collected flowers. Our mission is to help ecuadorian producers offer the international markets quality flowers, which become the number one cargo agency in Ecuador. The goal is to have enough flowers from all over Ecuador to sell to them international markets.
- 6. CUSTOMER PROFILE Different international markets located in United Sates (Miami and New York), Netherlands France Germany Russia Italy Canada Switzerland Spain Argentina
- 7. COMPANY PROFILE After the big commercial success of Ecuadorian flowers in the U.S. market, the number of flower plantations rose in the country. There were problems, however, especially with airline shipments and foreign currency remittances by the Central Bank, among others. In view of these difficulties, we decided to come together and organize to find a solution to these problems. Cargo agency dedicated to collect the most of the flowers in Ecuador and sell them to different international markets, as well to the well known Quito International Fair. We have created this company because we think it’s necessary for our country to be well known worldwide for our flowers. We also think is important for the producers to have a company in charge of contacting the international markets, so they have a much wide market, instead of only being known in Ecuador.
- 8. We offer to our customers a quality company dedicated to get for them the best flowers in the world. There is no association in Ecuador that cares for the exportation of flowers. Therefore, we have join forces to create this company in order to export the beautiful flowers produce in Ecuador, and later on conform an association that cares only for flowers, its producers, and its exportation. Their are two main fairs in the world that will be our targets: Quito’s and Aalsmeer–Netherlands, that’s made through an auction. Our direct competitions are all the other countries that produce flowers.
- 9. ABOUT EXPORTATION Uniflower is a company classified under ISO 9004-1. an internal usage policy, that is an orientation about the design and the application of the system of quality, in order to satisfy with success the necessities of the markets. The systems that we will use to negotiate with our clients in the world are: FCA (Free Carrier…(named place)) FOB (Free On Board…(named port of shipment)) CIF (Cost, Insurance and Freight…(named port of shipment)) CIP (Carriage and Insurance Paid to…(named point of destination))
- 11. DIAGRAMS OF AIRCRAFT ULD
- 12. THE LETTER OF CREDIT
- 13. PROFESSIONAL PROFILES Álvaro Ramos - General Manager: The overall management of the company Responsible for policy decisions and establishing the company’s strategy. Decisions based on every department manager of the company. Ricardo Ycaza – New Markets Research Manager: Responsible of searching new markets for our products. Maintain direct and constant relations with our current customers worldwide. Anamaría Martínez – National Producer Manager: Search and negotiate with the flower producers here in Ecuador. Getting the desired volumes of each flower variety Keeping the best relationship with suppliers to ensure customers the best quality flowers.
- 14. Antonio Sánchez - Exportation Manager: Managing all the documentation that is needed to export. Checking the outgoing cargo Control the two cargomen that works on the shipment process. Mario Valdivieso – Financial Manager: Accountancy in the company. Organize the annual financial plan Payrolls, balances, and writing the checks for any payment.
- 16. ADVERTISING CAMPAIGN OBJECTIVES: Let the producers and the importers know us: Show them the . Bring clothes in all sizes. TARGET: International flower importers and buyers. National flowers producers. MEDIA: Internet (Our web page) Specialized Magazines Banners on the Internet SUPPORT: The quality of the Ecuadorian flowers, and our guaranteed deadlines and product freshness.
- 17. SWOT Strengths Ecuador’s worldwide-known flower quality. Excellent variety of flowers. Ecuadorian government’s great tributary and exporting opportunities to incentive this business area. Weaknesses We’re new people in a very competitive market. Opportunities There are lot’s of unexplored potential markets worldwide. We’re young people with innovative ideas. Threats Unknown economic and political future. Too many competition, not only in Ecuador but worldwide.
- 18. LOGO Our logo represents a “U” shaped flower that stands for initial (U in Uniflower).
- 19. FINANCIAL PLAN MONTHLY EXPENSES
- 21. PROJECTED INCOME EXPENSES AND PROFITS ( FIRST YEAR)
- 22. SHORT AND LONG TERM PLANS Short Plan: To get more producers in order to get more variety and quantity to flowers To satisfied the international demand. Long Plan: To become in an Association that cares for the producers of flowers in Ecuador. Unit all the Ecuadorian producers of flowers and assure them that their flowers will be sale worldwide, assuring them a profitable future.