Unit 1 Introduction accounting principles.pdf
- 1. INTRODUCING BUSINESS COMMUNICATION ENG 105 BUSINESS ENGLISH LECTURER: SARAZEEN SAIF AHANA
- 2. 2 OVERVIEW Business communication is the process of sharing information between people within the workplace and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Presenting options/new business ideas Making plans and proposals (business writing) Executing decisions Reaching agreements Sending and fulfilling orders Successful selling Effective meetings Providing feedback to employees and customers 1. 2. 3. 4. 5. 6. 7. 8.
- 4. ONE: UPWARD COMMUNICATION Any communication that comes from a subordinate to a manager. Or from another person up the organizational hierarchy. TWO: DOWNWARD COMMUNICATION/MANAGERIAL COMMUNICATION Anything that comes from a superior to a subordinate. THREE: LATERAL COMMUNICATION/TECHNICAL COMMUNICATION Internal or cross-departmental communication between coworkers INTERNAL BUSINESS COMMS
- 5. External business communication is any messaging that leaves your office and internal staff. It involves dealing with customers, vendors, or anything that impacts your brand. EXTERNAL BUSINESS COMMS
- 6. 1 Getting and receiving instructions and assignments both upward and downward. This includes an effective delegation from one person to another. FOUR TYPES OF EXTERNAL BUSINESS COMMUNICATION 2 Sharing and discussing information, including information sharing that goes on in meetings. When communication fails in this area, it causes tasks to be done improperly or not at all. 3 Giving feedback, correction, and discipline to people who report to you. Non-verbal communication and body language also play a role here. 4 Problem-solving and decision- making meetings and discussions. This involves higher critical thinking and better communication technology.
- 8. Voice solutions like VoIP Video conferencing software Email services Customer communication General service tools that let you take calls and communicate from anywhere 1. 2. 3. 4. 5.
- 10. 1 Email Overload and Lack of Everyday Productivity and Clarity 2 Horizontal And Vertical Communication Voids 3 Poor Communication with Remote Employees 4 Employee Turnover/Low Employee Engagement 5 Poor Customer Service
- 11. Why is nonverbal business communication important? Pro tip: Read something out loud before you hit “send.” This is a good gut check to hear how your message is coming across.
- 12. 5 STEPS TO SET UP YOUR BUSINESS COMMUNICATION PROCESS
- 13. 2 1) AUDIT YOUR CURRENT STATE OF BUSINESS COMMUNICATION AND SET GOALS Low employee satisfaction or high turnover Lower than expected outputs across the company Fast growth which leads to losing track of information Lack of information transparency due to remote work A specific employee turnover or satisfaction rate Customer satisfaction rate Number of projects completed Number of interactions between departments These might be some of the reasons your communication needs revisiting: 1. 2. 3. 4. Your goals can include: 1. 2. 3. 4.
- 14. 2 2) IDENTIFY CORE GROUPS IN YOUR ORGANIZATION AND THEIR RELATIONSHIPS WITH EACH OTHER Horizontal classification, i.e., departments (operations, marketing, design, human resources, sales, customer support, finance, and more) Vertical classification: professionals in teams, team leaders, department managers, executives External groups: customers, suppliers, partners, and more 1. 2. 3.
- 15. 2 3) DEFINE METHODS OF COMMUNICATION 1. Web-based communication 2. Telephone meetings 3. Video conferencing 4. Face-to-face meetings 5. Reports and official documents 6. Presentations 7. Forum boards and FAQs 8. Surveys 9. Customer management activities
- 16. 2 4) CHOOSE THE RIGHT TOOLS 1. Cloud storage 2. Digital emails and calendars. 3. Use a single tool for chat messaging. 4. VoIP phone system 5. Use brand and editorial guidelines that detail the tone of voice and use of brand elements.
- 17. 2 5) DOCUMENT THE PROCESS Each employee can refer to this and make decisions. Helps new employees easily grasp all the tools and best communication practices. Take note of everything you do throughout this setup and turn in into a shared document visible to the entire organization. 1. 2.
- 19. WRITTEN COMMUNICATION is great for keeping a paper trail of decisions and actions made as well as for putting together strategies and plans in place. VERBAL COMMUNICATION enables instantaneous idea generation and a more open flow of thoughts. 1. 2.
- 20. 1 Web-Based Communication 2 Telephone Meetings 3 Video Conferencing 4 Face-To-Face Meetings 5 Reports And Official Documents 6 Presentations
- 21. 7 Forum Boards and FAQs 8 Surveys 9 Customer Management Activities
- 23. 2 Set and revisit your communication goals as a company based on the current state of communication in your company Identify everyone involved in processes that make your company do its job, day after day Analyze their needs to communicate with each other and identify methods that make the information flow possible Look for the most appropriate tools and platforms that will enable the methods you identified Share this setup transparently with the whole organization 1. 2. 3. 4. 5.