2. Ten Principles of Economics
• Resources are scarce
• Scarcity: the limited nature of society’s resources
– Society has limited resources
• Cannot produce all the goods and services people wish to have
• Economics
– The study of how society manages its scarce resources
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3. Scarcity
By the end of 2023, how many percentages of the world’s
nations are facing scarcity?
a. 20%
b. 45%
c. 69%
d. 100%
4. Scarcity
The most fundamental economic problem is how to best use
a. Unlimited resources to satisfy unlimited wants.
b. Limited resources to satisfy unlimited wants.
c. Unlimited resources to satisfy limited wants.
d. Limited resources to satisfy limited wants.
5. Ten Principles of Economics
• Economists study:
– How people decide what to buy,
how much to work, save, and spend
– How firms decide how much to produce,
how many workers to hire
– How society decides how to divide its resources between
national defense, consumer goods, protecting the
environment, and other needs
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6. How People Make Decisions
Principle 1: People face trade-offs
Principle 2: The cost of something is what you give up to
get it
Principle 3: Rational people think at the margin
Principle 4: People respond to incentives
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7. Principle 1: People Face Trade-offs
• To get something that we like, we have to give up
something else that we also like
– Going to a party the night before an exam
• Less time for studying
– Having more money to buy stuff
• Working longer hours, less time for leisure
– Protecting the environment
• Resources could be used to produce consumer goods
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8. Principle 1: People Face Trade-offs
• Society faces trade-offs:
– The more it spends on national defense (guns) to protect its
shores
• The less it can spend on consumer goods (butter) to raise the
standard of living at home
– Pollution regulations: cleaner environment and improved
health
• But at the cost of reducing the incomes of the firms’ owners, workers,
and customers
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9. Principle 2: The Cost of Something Is What You Give Up to
Get It
• Making decisions:
– Compare costs with benefits of alternatives
– Need to include opportunity costs
• Opportunity cost
– Whatever must be given up to obtain some item
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10. • The opportunity cost of:
– Going to college for a year
• Tuition, books, and fees
• PLUS foregone wages
– Going to the movies
• The price of the movie ticket
• PLUS the value of the time you spend in the theater
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Principle 2: The Cost of Something Is What You Give Up to Get It
11. Opportunity Cost
You consider attending a course on Economics
this summer. If you choose to study, you can
not go to your summer job, which has an
income of 6000 USD. The tuition is 2000 USD,
the textbook is 200 USD, the living cost is 1400
USD (which stay the same whether you study
or work). Ignore all non-monetary costs.
Calculate your opportunity cost of attending
the summer course.
12. Principle 3: Rational People Think at the Margin
• Rational people
– Systematically and purposefully do the best they can to
achieve their objectives
– Given the available opportunities
– Make decisions by evaluating costs and benefits of marginal
changes
• Small incremental adjustments to a plan of action
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13. Maginal Analysis
A student plans to spend 5 hours studying for 2 exams this
evening.
Example
Hours on studying
Economics
Economics Grade
5 100
4 96
3 90
2 82
1 60
0 0
Hours on studying
History
History Grade
0 0
1 40
2 60
3 72
4 77
5 80
14. • Examples:
– Cell phone users with unlimited minutes (the minutes are free
at the margin)
• Are often prone to making long/frivolous calls
• Marginal benefit of the call > 0
– A manager considers whether to increase output
• Compares the cost of the needed labor and materials to the extra
revenue
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Principle 3: Rational People Think at the Margin
15. • Incentive
– Something that induces a person to act
• Examples:
– When gas prices rise, consumers buy more hybrid cars and
fewer gas guzzling SUVs
– When cigarette taxes increase, teen smoking falls
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Principle 4: People Respond to Incentives
16. Electrification caused an increase in fertility rate in remote
regions.
Akpandjar, G., Puozaa, C., & Quartey, P. (2018). Explaining Fertility Variation in Rural
Communities: The Role of Electricity in Ghana. Economies, 6(3), 40.
https://doi.org/10.3390/economies6030040
Principle 4: People Respond to Incentives
17. Active Learning Applying the principles
You are selling your 2007 Mustang. You have already
spent $1,000 on repairs. At the last minute, the
transmission dies. You can pay $900 to have it repaired, or
sell the car “as is.”
In each of the following scenarios, should you have the
transmission repaired? Explain.
A. Blue book value (what you could get for the car) is $7,500 if
transmission works, $6,200 if it doesn’t.
B. Blue book value is $6,300 if transmission works, $5,500 if it
doesn’t.
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18. Active Learning Answers
Cost of fixing the transmission = $900
A. Blue book value is $7,500 if transmission works, $6,200 if it
doesn’t
– Benefit of fixing transmission = $1,300
(= 7500 – 6200)
– Get the transmission fixed
B. Blue book value is $6,300 if transmission works, $5,500 if it
doesn’t
– Benefit of fixing the transmission = $800
(= 6300 – 5500)
– Do not pay $900 to fix it
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19. How People Interact
Principle 5: Trade can make everyone better off
Principle 6: Markets are usually a good way to organize
economic activity
Principle 7: Governments can sometimes improve market
outcomes
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20. • People benefit from trade:
– People can buy a greater variety of goods and services at
lower cost
• Countries benefit from trade and specialization
– Get a better price abroad for goods they produce
– Buy other goods more cheaply from abroad than could be
produced at home
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Principle 5: Trade Can Make Everyone Better Off
21. • Market
– A group of buyers and sellers (need not be in a single location)
• “Organize economic activity” means determining
– What goods and services to produce
– How much of each to produce
– Who produced and consumed these
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Principle 6: Markets Are Usually a Good Way to Organize Economic
Activity
22. • A market economy allocates resources
– Decentralized decisions of many firms and households – as
they interact in markets
• Famous insight by Adam Smith in
The Wealth of Nations (1776):
– Each of these households and firms acts as if “led by an
invisible hand” to promote general economic well-being
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Principle 6: Markets Are Usually a Good Way to Organize Economic
Activity
23. • Prices:
– Determined: interaction of buyers and sellers
– Reflect the good’s value to buyers
– Reflect the cost of producing the good
• Invisible hand:
– Prices guide self-interested households and firms to make
decisions that maximize society’s economic well-being
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Principle 6: Markets Are Usually a Good Way to Organize Economic
Activity
24. • Government - enforce property rights
– Enforce rules and maintain institutions that are key to a
market economy
• People are less inclined to work, produce, invest, or purchase if large
risk of their property being stolen
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Principle 7: Governments Can Sometimes Improve Market Outcomes
25. • Government - promote efficiency
– Avoid market failures: market left on its own fails to allocate
resources efficiently
– Externality – source of market failure
• Production or consumption of a good affects bystanders (e.g.
pollution)
– Market power – source of market failure
• A single buyer or seller has substantial influence on market price (e.g.
monopoly)
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Principle 7: Governments Can Sometimes Improve Market Outcomes
26. • Government - promote equality
– Avoid disparities in economic wellbeing
– Use tax or welfare policies to change how the economic “pie”
is divided
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Principle 7: Governments Can Sometimes Improve Market
Outcomes
27. Active Learning 2 Discussion Question
In each of the following situations, what is the
government’s role?
Does the government’s intervention improve the
outcome?
a. Public schools for K-12
b. Workplace safety regulations
c. Public highways
d. Patent laws, which allow drug companies to charge high
prices for life-saving drugs
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28. How the economy as a whole works
Principle 8: A country’s standard of living depends on its
ability to produce goods and services
Principle 9: Prices rise when the government prints too
much money
Principle 10: Society faces a short-run trade-off between
inflation and unemployment
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29. • Huge variation in living standards
– Across countries and over time
– Average income in rich countries
• Is more than ten times average income in poor countries
– The U.S. standard of living today
• Is about eight times larger than 100 years ago
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Principle 8: Country’s Standard of Living Depends on
Its Ability to Produce Goods and Services
30. • Productivity: most important determinant of living
standards
– Quantity of goods and services produced from each unit of
labor input
– Depends on the equipment, skills, and technology available to
workers
• Other factors (e.g., labor unions, competition from abroad) have far
less impact on living standards
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Principle 8: Country’s Standard of Living Depends on
Its Ability to Produce Goods and Services
31. • Inflation
– An increase in the overall level of prices in the economy
• In the long run
– Inflation is almost always caused by excessive growth in the
quantity of money, which causes the value of money to fall
– The faster the government creates money, the greater the
inflation rate
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Principle 9: Prices Rise When the Government Prints Too Much Money
32. • Short-run trade-off between unemployment and
inflation
– Over a period of a year or two, many economic policies push
inflation and unemployment in opposite directions
– Other factors can make this tradeoff more or less favorable,
but the tradeoff is always present
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Principle 10: Society Faces a Short-run Trade-off
between Inflation and Unemployment
33. • Economists play two roles:
1. Scientists: try to explain the world
2. Policy advisors: try to improve it
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Thinking Like an Economist
34. The Economist as a Scientist
• As scientists, economists employ
the
scientific method
– Dispassionate development and
testing of theories about how the
world works
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35. The Economist as a Scientist
• Assumptions
– Simplify the complex world and make it easier to understand
– Example: to study international trade,
assume two countries and two goods
• Economists use models to study economic issues
– Highly simplified representation of
a more complicated reality
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36. The Economist as a Scientist
• Circular-flow diagram
– Visual model of the economy
– Shows how dollars flow through markets among households
and firms
• Two decision makers
– Firms and Households
• Interacting in two markets
– Market for goods and services
– Market for factors of production (inputs)
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37. Figure 1 The circular flow
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Households:
Own the factors of production,
sell/rent them to firms for income
Buy and consume goods & services
Household
s
Firms
Firms:
Buy/hire factors of production,
use them to produce goods and
services
Sell goods & services
38. Figure 1 The circular flow
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Markets for
Factors of
Production
Household
s
Firms
Income
Wages, rent,
profit
Factors of
production
Labor, land,
capital
Spending
G & S
bought
G & S
sold
Revenue
Markets for
Goods &
Services
39. Microeconomics and
macroeconomics
• Microeconomics
– The study of how households and firms make decisions and
how they interact in markets
• Macroeconomics
– The study of economy-wide phenomena, including inflation,
unemployment, and economic growth
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40. Microeconomics and Macroeconomics
Classify each of the following topics as relating to microeconomics or
macroeconomics.
1. a family’s decision about how much income to save
2. the effect of government regulations on auto emissions
3. the impact of higher national saving on economic growth
4. a firm’s decision about how many workers to hire
5. the relationship between the inflation rate and changes in the quantity of money
41. The Economist as Policy Adviser
• Positive statements: descriptive
– Attempt to describe the world as it is
– Confirm or refute by examining evidence: “Minimum-wage
laws cause unemployment”
• Normative statements: prescriptive
– Attempt to prescribe how the world should be: “The
government should raise the minimum wage”
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42. Active Learning Positive vs. Normative
Which of these statements are “positive” and which are
“normative”? How can you tell the difference?
a. Prices rise when the government increases the quantity
of money.
b. The government should print less money.
c. A tax cut is needed to stimulate the economy.
d. An increase in the price of burritos will cause an increase
in consumer demand for music downloads.
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43. Why Economists Disagree
• Economists often give conflicting policy advice
– Can disagree about the validity of alternative positive
theories about the world
– May have different values and, therefore, different
normative views about what policy should try to
accomplish
• Yet, there are many propositions about which most
economists agree
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Editor's Notes
#29:“Rich countries” refers to countries like the U.S. and Germany.
“Poor countries” refers to countries like India, Indonesia, and Nigeria.
#37:This and the following slide build the Circular-Flow Diagram piece by piece.
#38:In this diagram, the green arrows represent flows of income/payments. The red arrows represent flows of goods and services (including services of the factors of production in the lower half of the diagram).
To keep the graph simple, we have omitted the government, financial system, and foreign sector, as discussed on the next slide.
You may wish to change the order in which the elements appear. To do so, look for “Custom Animation” in your version of PowerPoint.
#39:These two branches of economics are closely intertwined, yet distinct—they address different questions.