Unit 18 b task 5
- 1. Task: Advertising- Target Audience Profile Why is target audience important? Can I create a target audience profile? What information do I need to include?
- 2. Planning your target audience Target Audience The target audience is girls . The age this is aimed at is age 18-30
- 3. Target audience Profile • You need to create a made-up person who typically reflects your chosen target audience and would wear your product. • You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better! • You have to choose an image from Google to suit your description and would reflect your ‘typical’ target audience.
- 4. Planning your product Product Brand Name Target Audience Slogan USP Emotion •Love •Edge •Confused Last chance to live The target audienc e is 18- 30 girls The brand is going to be jimmy choo or diesel . One last chance Shape – love heart Girls -18-30
- 5. What do I need to cover? Image Name /Sex /Age Where do they live? Financial status?/ Type of Job/ Level of Education Hobbies/interests
- 6. Conclusion • End of today’s lesson • Plan your profile • What image will you use? • What gender will you choose? • What important information do you include? • What desires might the target audience have about themselves or their lives?
- 7. FINISHLINE •Save your Target Audience Profile in your Media folder entitled ‘Advertising Unit- Mrs Nicolaou’