The document provides an analysis of research conducted to inform the development of a fantasy/medieval pixel animation. The research included examining existing products, distributing questionnaires, and conducting interviews. Product research identified common elements like swords and battles. Questionnaires found that audiences prefer Disney-like animations and shows like Game of Thrones. Interviews revealed a fan enjoyed intense fights while another disliked the fantasy genre. The research was evaluated as generally providing useful insights but potential bias from a limited sample.